At a Glance
- Tasks: Lead and develop a high-performing sales team to drive sustainable revenue growth.
- Company: Join Sona, a dynamic company transforming an underserved market.
- Benefits: Competitive salary, share options, generous leave, and professional development.
- Other info: Enjoy a hybrid work model with exciting team retreats and a supportive culture.
- Why this job: Shape the future of sales in a fast-paced, innovative environment.
- Qualifications: Experience building and scaling sales teams in high-growth settings.
The predicted salary is between 120000 - 150000 £ per year.
About the Role
At Sona, we're selling into a market that has been underserved for decades, and the momentum is real. As our Sales Director, you'll build and lead the AE team that turns that momentum into repeatable, scalable revenue. If you want to inherit a finished playbook, this isn't the role. This is a build. You'll take strong foundations, a product customers genuinely need and a growing pipeline, and shape how we generate demand, run deals, and coach reps to win. You'll report to Nathan, our VP of Sales, and work hand in hand with marketing, product, and the customer team to keep the whole motion tight.
Responsibilities
- Lead, coach, and develop the AE team, setting the standard for how we sell and how we win.
- Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth.
- Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals.
- Get into the detail of live deals - the champion, the business value, the competition, and where the next push needs to come from.
- Set the operational rhythm of the team: pipeline reviews, forecasting, hiring, and coaching cadences.
- Own how the team is built, hiring high-quality reps and raising the bar as we scale.
- Partner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp.
- Bring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity.
Requirements
- You've built or significantly scaled an AE team before, not just run one that was already established.
- You've worked in an environment with high targets and high performance expectations.
- You've built pipeline generation engines that worked, and you can talk honestly about the ones that didn't.
- You're a genuine coach: the reps who worked for you left better than they arrived.
- You bring real operational rigour, structuring your weeks and months to execute rather than react.
- You've worked in a high-growth start-up or scale-up and know what it means to build without a safety net.
- You're genuinely curious about customers and the frontline market, and that curiosity shows in how you sell.
- Bonus: experience selling into frontline sectors (social care, hospitality, retail), or a background in workforce management, HR tech, or adjacent enterprise SaaS.
Benefits
- Salary: £120,000 - £150,000 base, double OTE (£240,000 - £300,000 on-target earnings).
- Hybrid: Based in our London office (min 3 days a week), with regular travel to customers and prospects across the UK.
- Share options.
- 35 days annual leave (25 days standard plus 10 flexible public holiday days).
- Extra day of leave for every year of service.
- Pension contributions matched up to 5%.
- Comprehensive health insurance.
- Enhanced parental leave & pay.
- Workplace nursery scheme.
- Annual all expenses paid team retreats.
- The latest Macbook and equipment budget for your home office.
- Professional development budget.
- Unlimited free books.
Sales Director in London employer: Sona Technologies Ltd.
At Sona, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Sales Director, you'll not only lead a talented team but also enjoy generous benefits such as a competitive salary, extensive annual leave, and opportunities for professional development. Our London office provides a vibrant environment where you can thrive, with the added advantage of hybrid working and regular team retreats to strengthen collaboration and camaraderie.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director at Sona Technologies Ltd., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Sona Technologies Ltd.. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Sona Technologies Ltd.:When writing your cover letter, make sure to tailor your message specifically for Sona Technologies Ltd.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Sona Technologies Ltd.
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Sona Technologies Ltd. that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Sona Technologies Ltd. that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Sona Technologies Ltd.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
