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- Tasks: Coordinate multi-channel marketing campaigns to boost student recruitment.
- Company: Join a dynamic team in Chichester focused on innovative marketing strategies.
- Benefits: Enjoy a competitive salary, excellent benefits, and a flexible 50% hybrid work model.
- Why this job: Be part of impactful campaigns that shape student experiences and enhance your marketing skills.
- Qualifications: Relevant campaign experience and strong attention to detail are essential.
- Other info: Regular campus visits required; opportunity for creative collaboration with various teams.
Our client in Chichester has an exciting new opportunity for an experienced Marketing Campaigns Coordinator to join their team covering maternity for 12 months. As their Marketing Campaigns Coordinator, you will support the strategic and operational delivery of multi-channel marketing campaigns that supports the overall objective of increasing student recruitment, through targeted, well timed and effective marketing communications and events. Campaigns would include emails, SMS and direct mail pieces, advertising, web, print and digital publications to prospective students. The role holder would also work with the rest of campaigns team and design team to pull together the prospectus, which would include copywriting, sourcing images, quotes and content. Key Responsibilities – * Write engaging copy, source images and testimonials, collate amends, and work with stakeholders such as academics, design team and wider marketing team on large scale publications. * Work with the Senior Marketing Campaigns Officer and Digital Marketing Manager to develop communication plans * Copywrite, plan and deploy marketing campaigns via email using a CRM system (Gecko Engage), SMS, advertising and direct mail on a range of campaigns. * Create workflows and triggers in our CRM system using email best practise to increase engagement. * Deliver marketing campaigns that communicate their brand proposition and reputation to meet recruitment targets. Align campaigns with digital adverts, collateral and website. Ensure that the marketing and communication materials are well designed, written and executed for the desired audience. * Write engaging website copy that aligns with what you link to in communications. * Assist the Digital Marketing Manager in creating informative and digestible reporting and updating student marketing plans that can be shared with key stakeholders such as the Senior Leadership Team and wider departments. * Strategically looking into past performance and data to help inform the plans. This includes, but is not limited to Google Analytics, historical application data. * Ensure all marketing activity meets legal, compliance and regulatory requirements. The ideal candidate will have relevant Campaign experience and superb attention for detail. The role is paying circa £33,000pa + excellent benfits. The role will require regular visits to campus and offers a 50% hybrid model. Sona Resourcing LTD acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers
Marketing Campaign Coordinator - Maternity Cover employer: Sona Resourcing LTD
Contact Detail:
Sona Resourcing LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Coordinator - Maternity Cover
✨Tip Number 1
Familiarize yourself with the specific marketing channels mentioned in the job description, such as email, SMS, and direct mail. Understanding how to effectively use these channels will help you stand out during the interview process.
✨Tip Number 2
Showcase your experience with CRM systems, particularly Gecko Engage if possible. Being able to discuss your hands-on experience with creating workflows and triggers will demonstrate your readiness for the role.
✨Tip Number 3
Prepare examples of past marketing campaigns you've worked on, especially those that involved collaboration with design teams or stakeholders. This will illustrate your ability to work in a team and manage large-scale projects.
✨Tip Number 4
Research the company’s brand proposition and recent marketing efforts. Being knowledgeable about their current strategies will allow you to discuss how you can contribute to their goals during your interview.
We think you need these skills to ace Marketing Campaign Coordinator - Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing campaigns, copywriting, and working with CRM systems. Use specific examples that demonstrate your ability to manage multi-channel marketing efforts.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities listed in the job description, particularly your experience in creating engaging marketing content and managing campaigns.
Showcase Your Copywriting Skills: Since the role involves writing engaging copy, consider including samples of your previous work or projects where you successfully crafted marketing materials. This will give the employer a taste of your writing style and creativity.
Highlight Data-Driven Decision Making: Mention any experience you have with analyzing campaign performance data, such as Google Analytics or other metrics. This shows that you can strategically inform marketing plans based on past performance.
How to prepare for a job interview at Sona Resourcing LTD
✨Showcase Your Copywriting Skills
Since the role involves writing engaging copy, be prepared to discuss your previous writing experiences. Bring examples of your work that demonstrate your ability to create compelling content tailored for different audiences.
✨Familiarize Yourself with CRM Systems
The job requires using a CRM system like Gecko Engage. Make sure you understand how CRM systems work and be ready to discuss any relevant experience you have in managing campaigns through such platforms.
✨Understand Multi-Channel Marketing
Be ready to talk about your experience with multi-channel marketing campaigns. Highlight specific campaigns you've worked on, the channels used, and the results achieved to show your strategic thinking and operational skills.
✨Prepare for Data-Driven Discussions
The role emphasizes analyzing past performance data to inform future plans. Brush up on your knowledge of Google Analytics and be prepared to discuss how you've used data to drive marketing decisions in the past.
