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For Companies At a Glance
- Tasks: Lead and coach a dynamic sales team to drive growth in frontline industries.
- Company: Join Sona, an innovative AI-native workforce management platform.
- Benefits: Enjoy 35 days annual leave, share options, and a Macbook for your home office.
- Why this job: Make a real impact in a fast-paced startup environment with significant growth potential.
- Qualifications: Proven SaaS sales leadership experience and strong coaching skills required.
- Other info: Hybrid working model with exciting team retreats and a supportive culture.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Join to apply for the Regional Sales Director role at Sona. 3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. Weâve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In 4 years, weâve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VCs, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).
Itâs a hugely exciting time to be joining the team as weâre still small enough that youâll have a significant impact on the companyâs growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.
About the Role
As our new Regional Sales Director, youâll lead half of our UK sales team and play a pivotal role in scaling how Sona sells across our core frontline industries: Social Care and Hospitality. Youâll define what great sales execution looks like in a fast-growing, AI-native SaaS company with a market-leading, must-have product. Youâll own performance and coaching for a talented pod of AEs and help sharpen the processes and Playbook that help us consistently win new business.
Responsibilities
- Coach and lead a pod of midâmarket AEs (ÂŁ50kâ250k ACV) to sustained high performance, enabling rampâstage reps to reach full attainment and driving increasing average deal size among seasoned reps.
- Contribute to a repeatable Sales Playbook tailored to buyers in our core markets that can be adopted in other verticals.
- Run weekly reviews and dealâlevel support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology.
- Partner with RevOps and Sales leadership to assess expansion opportunities, build goâtoâmarket plans and execute new team launches.
- Own team recruitment, onboarding, culture building and performance management to maintain a highâperforming sales organisation.
- Drive a customerâfirst, dataâdriven culture, identifying funnel dropâoff points and optimising conversions at every stage.
Requirements
- Experience in frontline SaaS sales leadership with clear evidence of building consistent quota coverage across a team.
- A background as a quotaâbearing AE; MEDDPICC fluency is a must; you can coach others in its application.
- Comfortable working in quarterlyâquota selling cycles and netânew logo environments.
- Process and dataâdriven, detailâoriented â able to diagnose issues from funnel data and drive improvement.
- You thrive in startups with fastâpaced, ambiguous environments that require resilience and resourcefulness.
- Bonus: background in Force Management / Command of the Message frameworks; experience recruiting highâquality SDRs/BDRs.
Job Details
- Seniority level: Director
- Employment type: Fullâtime: Sales and Business Development
- Industries: Software Development
Compensation & Benefits
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Enhanced parental leave & pay
- Coâworking space stipend for those based outside London
- Biâannual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Unlimited free books
Regional Sales Director in Westminster employer: Sona (getsona.com)
Contact Detail:
Sona (getsona.com) Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Regional Sales Director in Westminster
â¨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Regional Sales Director role. A personal recommendation can go a long way in getting your foot in the door.
â¨Tip Number 2
Prepare for those interviews by researching Sona inside out. Understand their products, culture, and recent achievements. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
â¨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the responsibilities of the role. Highlight your success in frontline SaaS sales leadership and how you can drive performance in a fast-paced environment.
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows you're serious about joining Sona and contributing to our mission of empowering frontline workers.
We think you need these skills to ace Regional Sales Director in Westminster
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Regional Sales Director role. Highlight your experience in frontline SaaS sales leadership and any achievements that showcase your ability to build consistent quota coverage across a team.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Sona. Share your passion for AI-native solutions and how your coaching style can drive high performance in our sales team.
Showcase Your Data-Driven Mindset: We love candidates who are process and data-driven. Use your application to demonstrate how you've diagnosed issues from funnel data in the past and driven improvements in sales performance.
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity at Sona.
How to prepare for a job interview at Sona (getsona.com)
â¨Know Your Numbers
As a Regional Sales Director, you'll need to demonstrate your understanding of sales metrics. Brush up on your past performance data, including quota achievements and deal sizes. Be ready to discuss how you've used data to drive sales strategies and improve team performance.
â¨Master MEDDPICC
Since fluency in MEDDPICC is a must for this role, make sure you can explain each component clearly. Prepare examples of how you've applied this methodology in previous roles to close deals and coach your team. This will show that you not only understand the framework but can also implement it effectively.
â¨Showcase Your Coaching Skills
You'll be leading a pod of AEs, so highlight your coaching experience during the interview. Share specific instances where you've helped team members achieve their targets or improved their sales techniques. This will demonstrate your ability to nurture talent and drive high performance.
â¨Cultural Fit Matters
Sona values a customer-first, data-driven culture. Be prepared to discuss how you've fostered a similar environment in your previous roles. Share your thoughts on building team culture and how you plan to contribute to Sona's growth while maintaining a positive work atmosphere.