At a Glance
- Tasks: Lead a sales team, develop strategies, and drive performance in the Social Care sector.
- Company: Sona is revolutionising frontline workforce management with AI-driven solutions for over 100k workers.
- Benefits: Enjoy hybrid working, generous leave, share options, and a professional development budget.
- Other info: Join a dynamic team with bi-annual retreats and unlimited free books!
- Why this job: Make a significant impact in a growing company while shaping its culture and success.
- Qualifications: Experience in SaaS sales leadership and fluency in MEDDPICC methodology required.
The predicted salary is between 130000 - 150000 £ per year.
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Base pay range
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.
In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).
It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.
About the Role
As our new Regional Sales Director, you’ll lead half of our UK sales team and play a pivotal role in scaling how Sona sells across our core frontline industries: Social Care and Hospitality.
You’ll define what great sales execution looks like in a fast-growing, AI-native SaaS company with a market-leading, must-have product. You’ll own performance and coaching for a talented pod of AEs and help sharpen the processes and Playbook that help us consistently win new business.
Responsibilities
- Coach and lead a pod of mid‑market AEs (£50k‑250k ACV) to sustained high performance, enabling ramp‑stage reps to reach full attainment and driving increasing average deal size among seasoned reps
- Contribute to a repeatable Sales Playbook tailored to buyers in our core markets that can be adopted in other verticals
- Run weekly reviews and deal‑level support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology
- Partner with RevOps and Sales leadership to assess expansion opportunities, build go‑to‑market plans and execute new team launches
- Own team recruitment, onboarding, culture building and performance management to maintain a high‑performing sales organisation
- Drive a customer‑first, data‑driven culture, identifying funnel drop‑off points and optimising conversions at every stage
Requirements
- Experience in frontline SaaS sales leadership with clear evidence of building consistent quota coverage across a team
- A background as a quota‑bearing AE
- MEDDPICC fluency is a must; you can coach others in its application
- Comfortable working in quarterly‑quota selling cycles and net‑new logo environments
- Process and data‑driven, detail‑oriented – able to diagnose issues from funnel data and drive improvement
- You thrive in startups with fast‑paced, ambiguous environments that require resilience and resourcefulness
- Bonus: background in Force Management / Command of the Message frameworks; experience recruiting high‑quality SDRs/BDRs
- Hybrid working with 3 days/week in our London office (Soho)
Job Details
- Seniority level : Director
- Employment type : Full‑time
: Sales and Business Development - Industries : Software Development
Compensation & Benefits
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Enhanced parental leave & pay
- Co‑working space stipend for those based outside London
- Bi‑annual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Unlimited free books
Regional Sales Director employer: Sona (getsona.com)
Sona is an exceptional employer that offers a dynamic work environment where you can make a significant impact on the growth and culture of the company. With a strong focus on employee development, generous benefits including 35 days of annual leave, hybrid working options, and a commitment to fostering a customer-first, data-driven culture, Sona provides a rewarding experience for its team members in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Director
✨Tip Number 1
Familiarise yourself with the MEDDPICC sales methodology, as it's crucial for this role. Being able to demonstrate your fluency in this framework during discussions will show that you can coach others effectively and drive sales discipline.
✨Tip Number 2
Research Sona's current market position and their Social Care vertical. Understanding their product offerings and how they differentiate themselves from competitors will help you articulate a compelling vision for your potential contributions.
✨Tip Number 3
Network with current or former employees of Sona on platforms like LinkedIn. Gaining insights into the company culture and expectations can provide you with valuable information to tailor your approach during interviews.
✨Tip Number 4
Prepare to discuss your experience in building high-performing sales teams. Be ready to share specific examples of how you've coached team members to success and how you plan to implement a repeatable Sales Playbook at Sona.
We think you need these skills to ace Regional Sales Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in frontline SaaS sales leadership. Emphasise your achievements in building quota coverage and any specific metrics that demonstrate your success.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role at Sona. Discuss how your background aligns with their mission and values, particularly your experience with MEDDPICC methodology and coaching sales teams.
Showcase Your Leadership Skills:Provide examples of how you've successfully led teams in previous roles. Highlight your ability to drive performance and build a high-performing sales culture, as these are key responsibilities for the Regional Sales Director position.
Research Sona:Familiarise yourself with Sona's products and their impact on frontline organisations. Mention specific aspects of their platform in your application to show that you understand their business and can contribute to their growth.
How to prepare for a job interview at Sona (getsona.com)
✨Understand the MEDDPICC Methodology
Since fluency in MEDDPICC is a must for this role, make sure you can explain how you've applied this methodology in your previous sales experiences. Be ready to discuss specific examples where it helped you close deals or improve sales processes.
✨Showcase Your Leadership Skills
As a Regional Sales Director, you'll be leading a team. Prepare to share your leadership philosophy and provide examples of how you've coached teams to achieve high performance. Highlight any successful recruitment or culture-building initiatives you've led.
✨Demonstrate Data-Driven Decision Making
This role requires a process and data-driven approach. Be prepared to discuss how you've used data to diagnose issues in sales funnels and what strategies you implemented to drive improvements. Bring specific metrics or results to back up your claims.
✨Prepare for a Fast-Paced Environment
Sona thrives in a startup atmosphere, so be ready to discuss your experience in fast-paced, ambiguous environments. Share examples of how you've adapted quickly to changes and maintained resilience while achieving sales targets.
