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For Companies At a Glance
- Tasks: Lead and coach a dynamic sales team to drive growth in frontline industries.
- Company: Join Sona, an innovative AI-native workforce management platform.
- Benefits: Enjoy 35 days annual leave, share options, and bi-annual retreats.
- Why this job: Make a real impact in a fast-paced startup environment with a market-leading product.
- Qualifications: Proven SaaS sales leadership experience and fluency in MEDDPICC methodology.
- Other info: Hybrid working model with a vibrant office in Soho, London.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Join to apply for the Regional Sales Director role at Sona. Base pay range 3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people. Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.
In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo). It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.
About the Role
As our new Regional Sales Director, you’ll lead half of our UK sales team and play a pivotal role in scaling how Sona sells across our core frontline industries: Social Care and Hospitality. You’ll define what great sales execution looks like in a fast-growing, AI-native SaaS company with a market-leading, must-have product. You’ll own performance and coaching for a talented pod of AEs and help sharpen the processes and Playbook that help us consistently win new business.
Responsibilities
- Coach and lead a pod of mid‑market AEs (£50k‑250k ACV) to sustained high performance, enabling ramp‑stage reps to reach full attainment and driving increasing average deal size among seasoned reps.
- Contribute to a repeatable Sales Playbook tailored to buyers in our core markets that can be adopted in other verticals.
- Run weekly reviews and deal‑level support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology.
- Partner with RevOps and Sales leadership to assess expansion opportunities, build go‑to‑market plans and execute new team launches.
- Own team recruitment, onboarding, culture building and performance management to maintain a high‑performing sales organisation.
- Drive a customer‑first, data‑driven culture, identifying funnel drop‑off points and optimising conversions at every stage.
Requirements
- Experience in frontline SaaS sales leadership with clear evidence of building consistent quota coverage across a team.
- A background as a quota‑bearing AE.
- MEDDPICC fluency is a must; you can coach others in its application.
- Comfortable working in quarterly‑quota selling cycles and net‑new logo environments.
- Process and data‑driven, detail‑oriented – able to diagnose issues from funnel data and drive improvement.
- You thrive in startups with fast‑paced, ambiguous environments that require resilience and resourcefulness.
- Bonus: background in Force Management / Command of the Message frameworks; experience recruiting high‑quality SDRs/BDRs.
Hybrid working with 3 days/week in our London office (Soho).
Job Details
- Seniority level: Director
- Employment type: Full‑time
- Industries: Software Development
Compensation & Benefits
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Enhanced parental leave & pay
- Co‑working space stipend for those based outside London
- Bi‑annual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Unlimited free books
Regional Sales Director in London employer: Sona (getsona.com)
Contact Detail:
Sona (getsona.com) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Regional Sales Director role. Personal referrals can give you a leg up, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for those interviews by researching Sona inside out. Understand their products, culture, and recent achievements. This will not only impress the interviewers but also help you tailor your answers to show how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience in frontline SaaS sales leadership and how you’ve driven performance in past roles. Use specific examples that highlight your success with MEDDPICC methodology.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Sona team and ready to make an impact.
We think you need these skills to ace Regional Sales Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Sales Director role. Highlight your experience in frontline SaaS sales leadership and any achievements that demonstrate your ability to build consistent quota coverage across a team.
Showcase Your Skills: Don’t forget to showcase your MEDDPICC fluency! We want to see how you’ve applied this methodology in your previous roles, so include specific examples of how you've coached others in its application.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about joining Sona and how your background aligns with our mission to empower frontline workers. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Sona (getsona.com)
✨Know Your Numbers
As a Regional Sales Director, you'll need to demonstrate your understanding of sales metrics. Brush up on your knowledge of ACV, quota coverage, and MEDDPICC methodology. Be ready to discuss how you've used these metrics to drive performance in your previous roles.
✨Showcase Your Coaching Skills
This role involves leading and coaching a team of AEs, so be prepared to share specific examples of how you've successfully developed sales talent in the past. Highlight your approach to performance management and how you’ve helped team members achieve their targets.
✨Understand Sona's Market
Familiarise yourself with the frontline industries Sona operates in, particularly Social Care and Hospitality. Research current trends and challenges in these sectors, and think about how Sona's AI-native solutions can address them. This will show your genuine interest and strategic thinking.
✨Prepare for Cultural Fit Questions
Sona values a customer-first, data-driven culture. Be ready to discuss how you've fostered a similar environment in your previous roles. Think about examples where you've prioritised customer needs and used data to inform your decisions, as this aligns with Sona's mission.