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- Tasks: Own and evolve Sona's visual identity across all platforms and create engaging brand assets.
- Company: Join a fast-growing AI-native workforce management company making a real impact.
- Benefits: Competitive salary, share options, 35 days leave, and professional development budget.
- Why this job: Be a founding designer with real ownership and influence on brand direction.
- Qualifications: Strong brand experience, business understanding, and fluency in AI design tools.
- Other info: Dynamic London-based role with flexible hybrid working and exciting career growth opportunities.
The predicted salary is between 55000 - 70000 £ per year.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people. Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo). It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.
About the Role
We’re hiring our first brand designer to own and evolve Sona's visual identity through our next phase of growth. We need someone to take ownership of the brand and bring it to life across every touchpoint, executing at pace, iterating based on what works, and building the systems that let us scale without losing quality. We’re looking for someone with strong brand experience and enough business understanding to visually represent the benefits and use cases of our product. A strategic thinker with a natural "just do it" attitude who prides themselves on both speed of production and obsession with detail. "Founding" means you’ll have real ownership over brand direction and execution. You’ll be designing, animating, shooting, and editing, with a clear path to building and leading a creative team as we scale.
Responsibilities
- Own and evolve Sona's visual identity across everything: website, product marketing, sales materials, social, events.
- Build the visual systems, guidelines, and templates that will scale as we grow, including a design system in Google Slides that makes it easy for anyone to create on-brand presentations.
- Create assets across web, digital, print, and video.
- Produce motion graphics and animations.
- Handle photography and video production for campaigns and customer stories.
- Experiment constantly with AI tools to move faster.
Requirements
- Strong brand experience. You’ve built or evolved brand identities before.
- Business understanding. You can translate product benefits and use cases into visual stories.
- AI-native workflow. You’re fluent in Midjourney, Runway, Figma AI, Adobe Firefly, and whatever launched last week.
- Real versatility. You move between brand design, graphic design, animation, photography, and video editing.
- Speed and detail. You pride yourself on both.
- B2B experience. You’ve worked in B2B SaaS before, ideally with customers in industries like hospitality, retail, healthcare, or logistics.
- London-based. This role is in our London office (flexible hybrid).
Benefits
- Salary: £55-70k
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Comprehensive health insurance
- Enhanced parental leave & pay
- Co-working space stipend for those based outside London
- Bi-annual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Professional development budget
- Unlimited free books
Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
Founding Brand Designer employer: Sona (getsona.com)
Contact Detail:
Sona (getsona.com) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Brand Designer
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work and highlights your brand design experience. Tailor it to reflect the kind of projects Sona is involved in, so they can see how you’d fit right in.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, especially those who have worked at Sona or similar companies. A friendly chat can give you insights and maybe even a referral, which can be a game-changer.
✨Tip Number 3
Prepare for the interview by understanding Sona’s mission and values. Think about how your skills can help evolve their visual identity and be ready to share ideas on how you’d tackle that challenge.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Sona team.
We think you need these skills to ace Founding Brand Designer
Some tips for your application 🫡
Show Off Your Brand Experience: Make sure to highlight your previous work with brand identities. We want to see how you've evolved brands and created visual systems that scale. Share specific examples that demonstrate your ability to translate product benefits into compelling visual stories.
Be Yourself, But Professional: While we love creativity, keep your application professional. Use a tone that reflects our brand's personality but also shows your understanding of the business side of design. Remember, you're not just making things look good; you're helping people understand why they should care!
Get Technical with AI Tools: We’re all about using the latest tech to enhance our workflow. Mention your experience with AI tools like Midjourney or Figma AI. Show us how you leverage these tools to produce high-quality work quickly—speed and detail are key for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Sona!
How to prepare for a job interview at Sona (getsona.com)
✨Know Your Brand Inside Out
Before the interview, dive deep into Sona's brand identity and values. Understand how they position themselves in the market and think about how your design philosophy aligns with their vision. Be ready to discuss how you can enhance their visual identity and bring it to life across various platforms.
✨Showcase Your Versatility
Prepare a portfolio that highlights your diverse skills in brand design, animation, photography, and video editing. Include examples that demonstrate your ability to create cohesive visual systems and how you've successfully translated complex ideas into engaging visuals. This will show them you're not just a one-trick pony!
✨Emphasise Your Speed and Attention to Detail
During the interview, share specific examples of projects where you had to balance speed with quality. Discuss how you ensure every detail is perfect, from kerning to frame rates. This role demands quick turnarounds without sacrificing quality, so make sure they see your commitment to both.
✨Be Ready to Discuss AI Tools
Since Sona is looking for someone who embraces AI-native workflows, come prepared to talk about your experience with tools like Midjourney, Figma AI, and Adobe Firefly. Share how these tools have helped you streamline your design process and how you envision using them to enhance Sona's brand.
