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- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital is a dynamic partner for brands, blending creativity with performance-driven strategies.
- Benefits: Enjoy competitive salary, performance bonuses, flexible PTO, and a culture of growth and experimentation.
- Why this job: Join a vibrant team where your ideas shape brand stories and impact revenue.
- Qualifications: 5-8 years in multi-channel digital marketing with strong leadership and analytical skills.
- Other info: Send your résumé and portfolio to apply; we value creativity and innovation!
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
About Somos Digital
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- Flexible PTO plus local public holidays.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to peter@somosdigital.co with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director employer: Somos Digital
Contact Detail:
Somos Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Be ready to discuss specific instances where you inspired your team or improved workflows, as this is crucial for the role.
✨Tip Number 3
Brush up on your data analysis skills, particularly with tools like GA4 and Looker/Data Studio. Being able to interpret data and translate it into actionable insights will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with budget management and performance optimisation. Have clear examples ready that demonstrate how you've effectively tied marketing spend to revenue growth in previous roles.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Digital Marketing Director position. Familiarise yourself with the key responsibilities such as integrated growth strategy, team leadership, and performance optimisation.
Tailor Your CV: Customise your CV to highlight relevant experience in multi-channel digital marketing. Emphasise your achievements in creative ideation and performance metrics, particularly in the channels mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of brand storytelling. Mention specific examples of how you've successfully led teams or optimised performance in previous roles.
Follow Application Instructions: When submitting your application, ensure you follow the instructions carefully. Send your résumé and any portfolio links to the specified email address with the correct subject line to ensure your application is considered.
How to prepare for a job interview at Somos Digital
✨Showcase Your Strategic Vision
As a Digital Marketing Director, it's crucial to demonstrate your ability to create integrated growth strategies. Prepare to discuss specific examples of how you've built roadmaps that connect various channels like social media, email, and paid search to drive customer engagement and conversion.
✨Highlight Team Leadership Skills
This role involves coaching and inspiring a team, so be ready to share your experiences in leading cross-functional teams. Discuss how you've set objectives, streamlined workflows, and fostered a culture of feedback and experimentation within your previous roles.
✨Demonstrate Data-Driven Decision Making
Performance optimisation is key in this position. Be prepared to talk about how you've used data analytics to inform your marketing strategies. Share specific instances where you've conducted A/B tests or segment analyses to improve metrics like CAC, LTV, and CTR.
✨Communicate Effectively
Exceptional communication skills are a must for this role. Practice articulating your ideas clearly and persuasively, whether discussing creative concepts or presenting performance narratives to leadership. Tailor your communication style to suit different audiences, showcasing your versatility.
