At a Glance
- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital is a performance-driven partner for ambitious brands, blending creativity with measurable results.
- Benefits: Enjoy a competitive salary, performance bonuses, flexible PTO, and a culture of growth and experimentation.
- Other info: Send your résumé and portfolio to apply; we value creativity and clear communication.
- Why this job: Join a dynamic team where your ideas shape brand storytelling and impact revenue.
- Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
The predicted salary is between 43200 - 72000 £ per year.
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
About Somos Digital
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- Flexible PTO plus local public holidays.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to peter@somosdigital.co with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director in Kingston upon Hull employer: Somos Digital
At Somos Digital, we pride ourselves on being a performance-driven creative partner that fosters a culture of experimentation and growth. As a Digital Marketing Director, you'll not only lead a talented team but also enjoy competitive salaries, flexible PTO, and clear pathways for career advancement in a dynamic environment that values both creativity and measurable results.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Director in Kingston upon Hull
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This knowledge will help you speak confidently about how to integrate these channels effectively during interviews.
✨Tip Number 2
Prepare specific examples of successful campaigns you've led that demonstrate your ability to optimise performance metrics like CAC and LTV. Being able to share tangible results will set you apart from other candidates.
✨Tip Number 3
Showcase your leadership skills by discussing how you've built and mentored teams in the past. Highlighting your experience in fostering a culture of feedback and experimentation will resonate well with the hiring team.
✨Tip Number 4
Be ready to discuss your familiarity with tools like GA4, Meta/Google Ads, and Klaviyo. Demonstrating hands-on experience with these platforms will show that you're not just a strategist but also someone who can execute effectively.
We think you need these skills to ace Digital Marketing Director in Kingston upon Hull
Some tips for your application 🫡
Understand the Role:Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV:Your CV should clearly showcase your 5-8 years of experience in multi-channel digital marketing. Highlight specific achievements related to performance metrics like ROAS and LTV:CAC, and ensure it reflects your leadership skills and team management experience.
Write a Strong Cover Letter:In your cover letter, express your passion for brand storytelling and measurable performance. Discuss your hands-on mastery in key channels and how you can contribute to the integrated growth strategy at Somos Digital.
Follow Application Instructions:Make sure to send your résumé and any portfolio links to the specified email address with the correct subject line. This shows attention to detail and respect for the application process.
How to prepare for a job interview at Somos Digital
✨Showcase Your Strategic Vision
As a Digital Marketing Director, you'll need to demonstrate your ability to create integrated growth strategies. Prepare examples of how you've successfully connected various channels like social media, email, and paid search in previous roles.
✨Highlight Team Leadership Skills
This role requires strong leadership capabilities. Be ready to discuss your experience in coaching and inspiring teams, setting OKRs, and fostering a culture of feedback. Share specific instances where your leadership made a difference.
✨Demonstrate Data-Driven Decision Making
Performance optimisation is key for this position. Bring examples of how you've used data analytics to inform marketing strategies, improve metrics like CAC and LTV, and drive successful A/B tests.
✨Communicate Effectively
Exceptional communication is crucial for this role. Practice articulating your ideas clearly and persuasively, whether discussing creative concepts or presenting performance narratives to leadership. Tailor your communication style to suit different audiences.
