Digital Marketing Director
Digital Marketing Director

Digital Marketing Director

Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
  • Company: Join Somos Digital, a performance-driven partner for ambitious brands focused on sustainable revenue.
  • Benefits: Enjoy competitive salary, performance bonuses, flexible PTO, and a culture of growth and experimentation.
  • Why this job: Be part of a dynamic team that values creativity, data-driven decisions, and impactful storytelling.
  • Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
  • Other info: Send your CV and portfolio to apply; we value diverse backgrounds and innovative ideas.

The predicted salary is between 43200 - 72000 ÂŁ per year.

About the Position

The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.

About Somos Digital

Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.

Key Responsibilities

  • Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
  • Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
  • Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC/LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
  • Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
  • Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.

Must-Haves

  • 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
  • Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
  • Hands-on mastery in at least two of the four core channels; strong literacy in the others.
  • Track record of building and mentoring cross-functional teams.
  • Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
  • Exceptional communication—equally persuasive in a creative review or a board deck.

Nice-to-Haves

  • Experience scaling influencer programs.
  • Working knowledge of multi-touch attribution or MMM.
  • Certified in Google Ads or HubSpot CRM.

Benefits & Culture

  • Competitive salary + performance bonus.
  • Flexible PTO plus local public holidays.
  • A culture that values experimentation, clear feedback loops, and career growth paths.

How to Apply

In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to peter@somosdigital.co with the subject line: “Brand Growth Director – [Your Name]”.

Digital Marketing Director employer: Somos Digital

At Somos Digital, we pride ourselves on being an exceptional employer that champions creativity and performance in the heart of a vibrant city. Our culture fosters experimentation and clear feedback, ensuring that every team member has the opportunity to grow and thrive in their career. With competitive salaries, flexible PTO, and a commitment to nurturing talent, we create an environment where ambitious professionals can make a meaningful impact while enjoying a balanced work-life experience.
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Contact Detail:

Somos Digital Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Director

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This knowledge will help you speak confidently about how to integrate these channels effectively during interviews.

✨Tip Number 2

Prepare specific examples of successful campaigns you've led that demonstrate your ability to connect brand storytelling with measurable performance. Be ready to discuss the metrics you used to evaluate success.

✨Tip Number 3

Showcase your leadership skills by discussing how you've mentored teams in the past. Highlight any strategies you've implemented to foster a culture of feedback and experimentation, as this aligns with our values.

✨Tip Number 4

Brush up on your data analysis skills, particularly with tools like GA4 and Looker/Data Studio. Being able to translate data into actionable insights will be crucial for the role, so be prepared to discuss your experience with these tools.

We think you need these skills to ace Digital Marketing Director

Integrated Growth Strategy Development
Team Leadership and Mentoring
Performance Optimisation Techniques
Budget Management and Forecasting
Data Analysis and Interpretation
Multi-Channel Digital Marketing Expertise
Creative Ideation and Execution
Proficiency in Google Analytics 4 (GA4)
Experience with Meta/Google Ads
Familiarity with Klaviyo/ESP Dashboards
Strong Communication Skills
Ability to Conduct A/B Testing
Knowledge of Multi-Touch Attribution
Experience with Reporting Tools like Looker/Data Studio

Some tips for your application 🫡

Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Tailor your application to highlight how your experience aligns with their needs.

Craft a Compelling CV: Your CV should clearly showcase your multi-channel digital marketing experience, particularly in areas like social media, email marketing, and Google Ads. Use metrics to demonstrate your impact, such as ROAS or LTV:CAC ratios.

Write a Strong Cover Letter: In your cover letter, express your passion for brand storytelling and performance marketing. Highlight specific achievements that relate to the key responsibilities mentioned in the job description, such as leading teams or optimizing campaigns.

Follow Application Instructions: When submitting your application, ensure you follow the instructions precisely. Send your CV and any portfolio links to the specified email address with the correct subject line. This shows attention to detail and respect for their process.

How to prepare for a job interview at Somos Digital

✨Showcase Your Multi-Channel Expertise

Make sure to highlight your hands-on experience in at least two of the core channels mentioned, such as social media or email marketing. Be prepared to discuss specific campaigns you've led and the measurable outcomes they achieved.

✨Demonstrate Leadership Skills

Since the role involves coaching and inspiring a team, share examples of how you've successfully led cross-functional teams in the past. Discuss your approach to setting OKRs and fostering a culture of feedback and experimentation.

✨Prepare for Data-Driven Discussions

Be ready to talk about your experience with performance metrics like ROAS, LTV:CAC, and how you've used data to inform creative decisions. Bring examples of A/B tests or segment analyses you've conducted and their impact on campaign performance.

✨Communicate Effectively

Exceptional communication is key for this role. Practice articulating your ideas clearly and persuasively, whether discussing creative concepts or presenting performance narratives to leadership. Tailor your communication style to suit different audiences.

Digital Marketing Director
Somos Digital
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