At a Glance
- Tasks: Create and optimise automated marketing campaigns for prestigious global brands.
- Company: Join Sommet Education, a leader in premium hospitality management and culinary arts.
- Benefits: Enjoy remote work flexibility, competitive salary, and a vibrant multicultural environment.
- Other info: Collaborate with top professionals in a dynamic setting that values creativity and innovation.
- Why this job: Make a real impact on global marketing initiatives with cutting-edge tools like HubSpot.
- Qualifications: 12 months of experience in marketing automation and strong analytical skills required.
The predicted salary is between 29700 - 36300 £ per year.
Permanent contract
/ Central London, Devonshire Square
This position can be remote up to 60% of the weekly working time.
Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, over 8 countries and 22 campuses.
The group operates through 5 world-class brands: Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group and Indian School of Hospitality.
Development, Distinctiveness, Joint Commitment, Openness and Sense of Service are the core values which drive us.
The Marketing Automation Executive will be at the forefront of creating, launching, and optimizing automated marketing campaigns.
From email nurturing to omnichannel personalization, your role will ensure top-notch content and campaign performance.
With the opportunity to work on the Hub Spot platform, this is your chance to make a real impact on global marketing initiatives.
Your Role
- Automate & Optimize: Manage and optimize campaigns, nurture streams, and personalization journeys for Glion, Les Roches, École Ducasse & ISH.
- Drive Conversions: Create ad-hoc campaigns to support enrolment conversion activities.
- Continuous Improvement: Implement testing plans to improve performance, content, and conversion rates.
- Collaborative Support: Partner with the Head of Marketing Automation & CRM to optimize business processes and manage landing pages, personalization blocks, and more.
- Reporting & Analysis: Ensure campaign performance meets targets and provide regular reporting and insights to improve ongoing campaigns.
- You'll work closely with internal teams, including the Chief Revenue Officer, Senior Marketing Automation Executive, and our dynamic digital marketing crew.
About You
You are a detail-oriented, data-driven marketing professional with at least 12 months of hands-on experience with a fully integrated Marketing Automation platform (Hub Spot preferred), 2+ years in technology marketing, marketing operations, or a similar role, and a strong understanding of lead generation, SEO/SEM, web, social media, and omnichannel activities.
You possess excellent technical skills, including proficiency in Excel and HTML, and are highly analytical with a focus on optimizing campaign performance.
Fluent in English, you bring a creative and commercial mindset, and experience with high-end/luxury goods or services and CRM systems (especially Salesforce) is a bonus.
Why Join Us?
Play a key role in shaping marketing strategies for prestigious global brands. Thrive in a dynamic and multicultural environment that celebrates creativity and innovation.
Please note: This organisation is not able to offer sponsorship. Candidates must have the right to live and work in the UK without sponsorship.
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Marketing Automation Executive employer: Sommet Education
At Sommet Education, we pride ourselves on being an exceptional employer that values collaboration, student engagement, and personal development. Located in the vibrant London Campus, our supportive work culture encourages innovation and initiative, allowing you to make a meaningful impact on students' educational journeys. With opportunities for professional growth and a commitment to creating a welcoming environment, you'll thrive in a role that is both rewarding and fulfilling.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sommet Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sommet Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sommet Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sommet Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sommet Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sommet Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sommet Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sommet Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sommet Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sommet Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
