At a Glance
- Tasks: Own and optimise landing pages, manage A/B tests, and analyse user journeys.
- Company: Join Sommet Education, a global leader in hospitality management and culinary arts.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on experimentation and continuous improvement.
- Why this job: Make a real impact on digital experiences in an international education group.
- Qualifications: Experience in CRO, digital marketing, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, operating across 8 countries and 22 campuses. The group operates through 5 world-class brands: Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group, and Indian School of Hospitality. Development, Distinctiveness, Joint Commitment, Openness, and Sense of Service are the core values which drive us.
We are seeking a Conversion Optimisation - CRO Specialist to join our friendly and dynamic Digital Marketing team. This is an exciting opportunity to work for an international education group and play a key role in shaping and delivering our global website ecosystem.
Are you a hands-on, detail-oriented digital professional who enjoys building and managing websites, delivering projects end-to-end, and working with multiple stakeholders and agencies? Do you have a passion for creating seamless user journeys and delivering high-quality digital experiences?
In this role, you will own and optimise key web journeys and landing pages across a portfolio of brand websites, helping to drive enquiries and applications across global markets. You will play a key role in shaping the digital experience by translating data, research, and insights into structured tests and scalable improvements. This is an exciting opportunity for a data-driven self-starter who thrives in a fast-paced international environment and enjoys delivering measurable impact through experimentation and optimisation.
About You- Proven experience in conversion rate optimisation, landing page management, or digital performance marketing, with a strong track record of delivering end-to-end landing page builds and optimisation initiatives.
- Confident owning projects from briefing and wireframing through to testing, launch, and continuous improvement.
- Extensive experience designing and delivering experimentation programmes, including A/B, multivariate, and split URL testing using tools such as VWO (or similar).
- Strong working knowledge of both Bayesian and Frequentist statistical approaches, with a clear understanding of when to apply each.
- Comfortable working with small sample sizes, with the ability to design and interpret observational studies and confidently advise stakeholders on the most appropriate testing methodology for different scenarios.
- Strong expertise in Google Analytics 4, including managing analytics configuration, ensuring data integrity, and troubleshooting tracking issues.
- Experience with Google Tag Manager, including implementation of tags, triggers, and variables, is essential.
- Highly analytical, with the ability to use data, heatmapping tools, and user research to generate actionable insights and prioritise optimisation opportunities across the user journey.
- Well-organised, proactive, and confident managing multiple priorities across different workstreams.
- Strong communication skills and the ability to collaborate effectively with internal teams and external agencies are key.
- A degree (or equivalent experience) in digital marketing, data, or a related field is desirable.
- Take ownership of landing pages across multiple brand websites, including design, build, QA, and ongoing optimisation.
- Deliver new landing pages end-to-end, from briefing and wireframing through to testing and go-live.
- Ensure all landing pages are optimised for conversion and aligned with brand standards across acquisition channels.
- Plan, execute, and manage A/B and multivariate tests, defining clear hypotheses and success metrics.
- Analyse experiment results and translate findings into actionable, scalable improvements.
- Build and maintain a structured testing roadmap based on data, insights, and commercial impact.
- Own Google Analytics 4, ensuring accurate tracking, configuration, and reliable data across all digital channels.
- Implement and manage tracking via Google Tag Manager, ensuring all conversion events and data flows are correctly set up.
- Monitor data quality, identify discrepancies, and resolve tracking issues in collaboration with development teams.
- Use analytics, heatmaps, and behavioural data to understand user journeys and identify optimisation opportunities.
- Build dashboards and reports to provide clear visibility of performance metrics such as conversion rates and lead generation.
- Collaborate with designers, developers, marketers, and external agencies to deliver high-quality digital projects.
- Act as a subject matter expert on CRO and analytics, promoting a culture of experimentation and continuous improvement.
Interested in this opportunity? Don't delay - apply today!
This organisation is not able to offer sponsorship. Candidates must be based in the UK with eligibility to live and work in the UK.
Conversion Optimisation - CRO Specialist in London employer: Sommet Education
At Sommet Education, we pride ourselves on being a leading employer in the hospitality management and culinary arts education sector, offering a vibrant work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment where your contributions directly impact our global digital presence. Join us in a dynamic international setting where your expertise as a Conversion Optimisation Specialist will be valued and rewarded, making a meaningful difference in shaping exceptional user experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Optimisation - CRO Specialist in London
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Sommet Education looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Conversion Optimisation - CRO Specialist at Sommet Education, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Conversion Optimisation - CRO Specialist in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Sommet Education, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Sommet Education and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Sommet Education
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Sommet Education might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Sommet Education.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
