At a Glance
- Tasks: Own and optimise landing pages, manage A/B tests, and enhance user journeys.
- Company: Join a leading international education group focused on hospitality and culinary arts.
- Benefits: Permanent contract, dynamic team, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous improvement and experimentation.
- Why this job: Make a real impact on global digital experiences in a fast-paced environment.
- Qualifications: Experience in conversion optimisation and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, operating in over 8 countries and 22 campuses through 5 world-class brands: Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group, and Indian School of Hospitality. Development, Distinctiveness, Joint Commitment, Openness, and Sense of Service are the core values which drive us.
We are seeking a Conversion Optimisation Specialist to join our friendly and dynamic Digital Marketing team. This is an exciting opportunity to work for an international education group and play a key role in shaping and delivering our global website ecosystem.
Are you a hands-on, detail-oriented digital professional who enjoys building and managing websites, delivering projects end-to-end, and working with multiple stakeholders and agencies? Do you have a passion for creating seamless user journeys and delivering high-quality digital experiences? In this role, you will own and optimise key web journeys and landing pages across a portfolio of brand websites, helping to drive enquiries and applications across global markets. You will play a key role in shaping the digital experience by translating data, research, and insights into structured tests and scalable improvements. This is an exciting opportunity for a data-driven self-starter who thrives in a fast-paced international environment and enjoys delivering measurable impact through experimentation and optimisation.
About You
- Proven experience in conversion rate optimisation, landing page management, or digital performance marketing, with a strong track record of delivering end-to-end landing page builds and optimisation initiatives.
- Confident owning projects from briefing and wireframing through to testing, launch, and continuous improvement.
- Extensive experience designing and delivering experimentation programmes, including A/B, multivariate, and split URL testing using tools such as VWO (or similar).
- Strong working knowledge of both Bayesian and Frequentist statistical approaches, with a clear understanding of when to apply each.
- Comfortable working with small sample sizes, with the ability to design and interpret observational studies and confidently advise stakeholders on the most appropriate testing methodology for different scenarios.
- Strong expertise in Google Analytics 4, including managing analytics configuration, ensuring data integrity, and troubleshooting tracking issues.
- Experience with Google Tag Manager, including implementation of tags, triggers, and variables, is essential.
- Highly analytical, with the ability to use data, heatmapping tools, and user research to generate actionable insights and prioritise optimisation opportunities across the user journey.
- Well-organised, proactive, and confident managing multiple priorities across different workstreams.
- Strong communication skills and the ability to collaborate effectively with internal teams and external agencies are key.
- A degree (or equivalent experience) in digital marketing, data, or a related field is desirable.
Your Role
- Take ownership of landing pages across multiple brand websites, including design, build, QA, and ongoing optimisation.
- Deliver new landing pages end-to-end, from briefing and wireframing through to testing and go-live.
- Ensure all landing pages are optimised for conversion and aligned with brand standards across acquisition channels.
- Plan, execute, and manage A/B and multivariate tests, defining clear hypotheses and success metrics.
- Analyse experiment results and translate findings into actionable, scalable improvements.
- Build and maintain a structured testing roadmap based on data, insights, and commercial impact.
- Own Google Analytics 4, ensuring accurate tracking, configuration, and reliable data across all digital channels.
- Implement and manage tracking via Google Tag Manager, ensuring all conversion events and data flows are correctly set up.
- Monitor data quality, identify discrepancies, and resolve tracking issues in collaboration with development teams.
- Use analytics, heatmaps, and behavioural data to understand user journeys and identify optimisation opportunities.
- Build dashboards and reports to provide clear visibility of performance metrics such as conversion rates and lead generation.
- Collaborate with designers, developers, marketers, and external agencies to deliver high-quality digital projects.
- Act as a subject matter expert on CRO and analytics, promoting a culture of experimentation and continuous improvement.
Interested in this opportunity? Don't delay - apply today!
Application deadline: Friday 5 June 2026. This organisation is not able to offer sponsorship. Candidates must be based in the UK with eligibility to live and work in the UK.
Conversion Optimisation Specialist employer: Sommet Education
At Sommet Education, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation in the heart of Central London. Our commitment to employee growth is reflected in our dynamic environment where you can thrive as a Conversion Optimisation Specialist, with access to world-class training and development opportunities across our prestigious brands. Join us to make a meaningful impact in the digital landscape of premium hospitality education while enjoying the unique advantages of working in a diverse, international team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Optimisation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in conversion optimisation. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing and CRO. Be ready to discuss your past projects and how you've used data to drive results. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Sommet Education.
We think you need these skills to ace Conversion Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Conversion Optimisation Specialist role. Highlight your experience with A/B testing, Google Analytics 4, and any relevant projects you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about conversion optimisation and how your background aligns with our values at Sommet Education. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics to drive results in previous roles. We love seeing numbers and metrics that demonstrate your impact!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don't miss out on this exciting opportunity!
How to prepare for a job interview at Sommet Education
✨Know Your Numbers
As a Conversion Optimisation Specialist, you'll need to be comfortable with data. Brush up on your Google Analytics 4 skills and be ready to discuss how you've used data to drive decisions in past projects. Prepare specific examples of A/B tests you've conducted and the insights gained from them.
✨Showcase Your Project Management Skills
This role involves managing multiple projects simultaneously. Be prepared to talk about your experience in owning projects from start to finish. Highlight your organisational skills and how you prioritise tasks when juggling different workstreams.
✨Demonstrate Your Analytical Mindset
The interviewers will want to see your analytical prowess. Discuss your familiarity with both Bayesian and Frequentist statistical approaches. Bring examples of how you've applied these methods in real-world scenarios, especially when working with small sample sizes.
✨Collaborate and Communicate
Strong communication skills are key for this role. Prepare to share experiences where you've successfully collaborated with designers, developers, and external agencies. Emphasise your ability to translate complex data insights into actionable strategies that everyone can understand.
