We're working with a founder-led health and fitness SaaS business, built over eight years and trusted by thousands of coaches worldwide, that's scaling from around £2M ARR to a £10M target over the next three to five years. They're looking for a Head of Marketing to lead the team and own marketing's contribution to that growth.This is a senior leadership role, but not one that sits far away from the numbers. You'll stay close enough to CPL, CAC, lead quality and trial-to-paid conversion to challenge decisions, coach your team, and know what good looks like. Retention is strong, growth from here depends on marketing becoming a genuine performance engine, and this role exists to own that.What you'll be doing:Owning marketing's contribution to the coach growth and revenue target, accountable directly to the COO and leadership teamDirectly managing a Performance Marketing Manager, with real scrutiny over CPL and CAC decisions, cheap leads don't count as a win if they don't convertDirecting organic growth and content strategy, including SEO and AI/LLM discoverability, a channel that's currently under-invested and needs fixingLeading a team of five across performance, organic growth, social, brand and design, so everything's joined up behind quarterly goalsHelping activate new revenue lines, including an upcoming AI programming launch, working closely with ProductDeciding which events and activations earn their place on the calendar and budgetWhat we're looking for:5+ years in a senior marketing role inside a fast-moving, digital-first SaaS, subscription or marketplace business, personally accountable for a CAC, LTV or paid acquisition number, not overseeing one from a distanceExperience managing a Performance Marketing Manager or similar paid media specialist day to day, not just commissioning an agencyWorking knowledge of SEO and content fundamentals, enough to direct and hold an organic lead accountableA strong brand instinct too, this is performance-first, not performance-onlyConfidence with Google Ads, Meta and GA4 or an equivalent analytics stackComfortable with ambiguity, the team and structure are still evolving and you'll help shape themBonus points:Experience with a two-sided marketplace, membership or community-driven audience, familiarity with health, fitness or the creator economy, and exposure to how AI/LLM-driven search is changing organic discovery.
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Head of Marketing in London employer: Sommerfelt Search
Join a dynamic, founder-led health and fitness business that prioritises innovation and growth, offering you the chance to take ownership of your role as a Senior Performance Marketing Manager. With a collaborative work culture and a focus on data-driven decision-making, you'll have the autonomy to manage significant budgets and drive impactful marketing strategies. This is an exciting opportunity to be part of a scaling team where your contributions directly influence the company's success and your professional development is actively supported.
