Area Sales Manager in Stockport

BFT Automation is an Italian company that designs and manufactures a wide range of access automation equipment. With over 40 years in the industry, we are a market leader in security automation products known for product quality, excellent customer service, and expert technical support.

As an Area Sales Manager for the region North West, North East and Scotland, you will manage and expand the B2B customer base, fostering strong, profitable relationships throughout your region. This role is crucial in achieving our strategic sales objectives, not only by retaining revenue from existing customers but also by expanding our customer base through a hands‐on, consultative, value‐add approach.

• Manage B2B customers (installers and distributors) and build strong relationships.
• Act as a commercial advisor and provide guidance for mutual growth.
• Maintain relationships with existing customers by providing timely information about products and services and preparing proposals on new opportunities.
• Support customers with technical issues on‐site and at their premises through advice, problem‐solving, training and meeting customer satisfaction.
• Help achieve the sales budget of the professional channel through strong account management and by helping installing customers win business opportunities.
• Acquire new customers within existing and/or new market segments, with a proactive policy towards prospects.
• Provide input for the budget process of the company.
• Analyse the volume, turnover and product portfolio mix by customer and share this information internally.
• Prepare and achieve regional plans after analysing the market and mapping accounts.
• Collect, interpret and share market information: customers, competitors, and potential new channels/customers.
• Monitor developments on the market and provide a timely response to product developments of competitors.
• Advise on market developments and trends as input for the company's strategy.

• A proven sales track record of at least 5 years within the UK construction sector.
• Proactive and driven: Highly self‐motivated, with a proven initiative and a consistent track record of surpassing sales targets.
• Good understanding of technical products to assess the technical feasibility of the customer's needs.
• Extensive travel across the North East and Scotland, including regular overnight stays, is a core requirement of this role.
• Experience with working in an international organisation in a technically oriented industry.
• Advanced communication skills: Exceptional ability to communicate effectively at all organisational levels.
• Influential negotiator: Capable of driving business outcomes through effective persuasion, negotiation and consensus‐building skills.
• Robust relationship management: Extensive experience of fostering outstanding relationships across diverse customer roles.
• Skills and IT proficiency: Past attendance of professional sales training programs and technically savvy with advanced IT literacy.
• Certifications: Full and clean driving licence.

• Competitive compensation plus year‐end bonus based on performance.
• A performance‐driven rewards structure, including a year‐end bonus and the tools to succeed.
• A high‐impact role where you will shape and expand a sales region, driving business growth in a competitive B2B market.
• The challenge of building strong, profitable relationships, not only by maintaining an existing customer base but also by identifying and converting new business opportunities.
• Autonomy and ownership, allowing you to take strategic decisions and directly influence sales success.
• Exposure to an international environment, working with a global leader in automation solutions.