PR and Influencer Executive in London

The Somerset House PR department is part of the wider Audience and Experience team, focused on placing audiences at the heart of everything we do – whether it is an exhibition visitor, a family enjoying a skate, a coffee drinker in our courtyard, or a resident working inside the building. The team covers the entire visitor journey, from pre‑ to post‑visit, combining Marketing, PR, Ticketing and Visitor Experience. Guided by a data‑led approach and in close coordination with our in‑house teams and valued partners, we craft and execute multi‑channel strategies aimed at elevating brand awareness, enhancing ticket sales and visits, encouraging creative professionals and organisations to join our resident community, and fostering engagement both online and offline to ensure welcoming, inclusive, and memorable experiences for all.

Key Responsibilities

• Influencer discovery and delivery
  • Build out target influencer networks – use existing platforms (e.g., Brandwatch) and in‑person networking to create a network of relevant content creators who engage our key audience segments around key campaigns.
  • Drive digital content creator engagement – expand audience reach across our own social platforms to support wider PR objectives.
  • Pitch social media content ideas, securing posts and coverage in line with Trust and talent requirements.
  • Follow wider industry and influencer marketing trends to ensure we execute the best creative and tactical solutions.
• Journalist discovery and delivery
  • Maintain, update and build target traditional media lists.
  • Pitch for listings, previews, feature and coverage in line with Trust and talent requirements.
• Campaign Management
  • Write engaging copy for press releases, media alerts and social posts, which can be used as content by media and influencers.
  • Sourcing eye‑catching images to be used across media ahead of openings, negotiating all copyright clearances as relevant.
  • Work with the team to conceive and organise photo calls, which can be used across all media channels once exhibitions and events are live.
  • Brief talent for interviews and attend interviews where possible to ensure both media and talent are satisfied with the results.
  • Assist in planning and coordinating events such as press previews, influencer activations, launches and creator‑led experiences, securing the attendance of key critics, reviewers, influencers and content creators.
  • Develop bespoke, targeted lists of VIP invitees, handling arrivals, red carpets, photographers and pre‑ and post‑event pitching, in collaboration with any VIP consultants, partners, artists and curators.
  • Develop campaign management processes to support PR timelines that coordinate with the wider Audience & Experience team, using digital project management tools such as Asana or Trello.
  • Support timely responses to media, influencer and partner enquiries by phone, in person and email across all projects.
  • Work within the budgets given for campaigns and ensure costs are kept within budget.
  • Work with external PRs and partners as necessary.
  • Host industry breakfasts for select organisations and agencies to foster good relations with the sector and create word‑of‑mouth for events and exhibitions.
  • Handle day‑to‑day enquiries for information.
• Team Support and Administrative Management
  • Assist with general photo‑shoots and filming in collaboration with the rest of the team.
  • Support capture and analysis of all media coverage and social media content, maintaining trackers to ensure accurate campaign oversight.
  • Measure the success of campaigns and provide regular campaign reports aligned to OKRs distributed to staff, trustees and partners.
  • Manage day‑to‑day contact with team service providers, such as media monitoring and media database platforms (e.g., Vuelio) and subscription services.
  • Support updating the Somerset House online press office and external listings sites/sectors diaries with new projects.
  • Manage departmental subscriptions.
  • Support departmental financial processes, such as raising purchase orders and chasing invoices/receipts.
  • Attend internal meetings on behalf of the PR team.

Skills, Knowledge & Expertise Required for the Role

• Excellent knowledge of the social media and general media landscape and an avid interest in consuming news and trends.
• Proven experience of working in a busy press office, PR, influencer marketing or social media agency.
• Evidence of devising and/or implementing PR or social media campaigns targeting the relevant audiences and exploring opportunities to reach new audiences.
• Demonstrable management of talent and influencers, as well as collaboration with a range of partners and stakeholders.
• Proved track record of balancing administrative support and management with campaign work.
• Excellent knowledge and interest in the arts/cultural/entertainment sector.
• Excellent knowledge and understanding of social media and sound understanding of marketing.
• Excellent communication skills (verbal and written).
• Excellent copywriting skills.
• Excellent organisational skills, with scrupulous attention to detail.
• Be a proactive person, skilled at turning creative thinking into achievable actions and results.
• Thrive in a fast‑paced environment, strong ability to prioritise and be flexible with workloads.
• Keen ability to work both using own initiative and as a team player.
• Willingness and motivation to complete tasks to best of ability, no matter how big or small.

Benefits to Working at Somerset House

• Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed.
• Mental health support and guidance from our in‑house trained Mental Health First Aiders.
• Hybrid working based on having 3 days in the office per week (pro‑rata if part‑time).
• Contribution towards eye tests and glasses.
• Trust life insurance scheme.
• We offer winter flu vaccination vouchers.
• Enhanced annual leave – 25 days plus.