At a Glance
- Tasks: Lead exciting marketing campaigns for flagship events at Somerset House.
- Company: Join the UK's largest creative community and cultural innovation hub.
- Benefits: Enjoy hybrid working, generous leave, and discounts on events and local attractions.
- Other info: Collaborative environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact in the arts while growing your marketing skills.
- Qualifications: Experience in ticketed entertainment marketing and strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking a highly skilled and experienced Senior Marketing Manager to join Somerset House, the UK's largest creative community and home of cultural innovation. Working closely with the Head of Marketing & Audiences, you will lead the planning, management and delivery of integrated marketing campaigns for our flagship seasonal events throughout the year.
Responsibilities:
- Lead on the planning and execution of multi-channel marketing projects for our ticketed Live Events and Seasonal Campaigns.
- Build and maintain relationships with external partners, agencies, media outlets, cultural and commercial collaborators.
- Act as a central point of coordination, ensuring timely decision-making, clear communication and effective escalation of issues where required.
- Coordinate cross-functional project teams, ensuring internal stakeholders, creative teams, agencies and external partners are aligned on priorities, responsibilities and delivery timelines.
- Lead regular project meetings, monitor progress against agreed plans and proactively identify and resolve risks, challenges and potential delays.
- Provide regular updates to senior stakeholders on project progress, budgets, risks and key decisions.
- Develop and deliver audience-first, full-funnel marketing strategies that grow ticket sales and revenue, drive customer acquisition and build brand awareness.
- Work closely with finance and ticketing teams to develop pricing and promotions strategies, ensuring sales targets are met and exceeded.
- Lead on weekly campaign performance tracking, consolidating sales, marketing and other departmental data into a central performance tracker.
- Analyse performance alongside market trends and competitor activity to identify opportunities and challenges, and proactively recommend actions to drive demand, improve conversion rates and grow revenue.
- Develop and deliver engaging, audience-focused creative content across key marketing channels, with particular emphasis on social media, onsite promotion and email marketing.
- Work closely with Food & Beverage and Commercial teams to develop compelling offers, packages and value propositions that enhance the visitor experience and maximise revenue opportunities.
- Collaborate with B2B partners to develop joint marketing initiatives, tailored offers and promotional campaigns, leveraging partner channels to extend reach and attract new audiences.
- Build strong working relationships with artists, creative collaborators and programme partners to develop engaging campaign content and maximise promotional opportunities through their own channels and networks.
- Identify opportunities to test and optimise creative formats, messaging and content approaches, using performance insights to improve engagement and conversion.
Requirements:
- Significant experience in marketing within ticketed entertainment-based organisations, or creative agencies.
- Proven track record of driving ticket sales and conversion-focused campaigns.
- Familiarity with audience segmentation and growth strategies, with demonstrable success in broadening reach and deepening engagement.
- Experience in leveraging both online and offline channels to deliver measurable impact on ticketing and audience development.
- Creative thinker with experience developing innovative sales-driving campaigns, including dynamic pricing, limited-time offers, and audience loyalty schemes.
- Strong project management skills, with the ability to balance multiple campaigns, priorities, and deadlines.
- Excellent analytical skills, with confidence in interpreting ticketing and marketing data to make evidence-based decisions.
- Skilled communicator, able to create clear, compelling reports and recommendations for stakeholders and leadership.
- Entrepreneurial mindset, comfortable with autonomy, creative problem-solving, and cross-team collaboration.
- Deep understanding of ticketing platforms, CRM, sales funnels, and customer journeys, with the ability to translate data into actionable marketing strategies.
- Growth mindset – keen to test, learn, and continuously evolve strategies in response to audience needs and industry trends.
Conditions:
- Hybrid working based on having 3 days in the office per week (pro rata if part-time).
- Contribution towards eye tests and glasses.
- Trust life insurance scheme.
- We offer winter flu vaccination vouchers.
- Enhanced annual leave - 25 days plus bank holidays (pro rata).
- Birthday leave - additional day leave.
- Celebration day - to celebrate anything of your choice.
- Sick leave - 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service).
- Emergency dependent care - option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service).
- Enhanced maternity pay.
- 8% employer pension contributions, no employee contribution required.
- Option for salary sacrifice.
- Season ticket loan.
- Cycle to Work scheme.
- The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites.
- Discounts in Somerset House cafes and restaurants.
- Discounts with various high street retailers and restaurants.
- Discounts to local leisure centres.
Marketing manager in London employer: Somerset House
Somerset House Trust is an exceptional employer that fosters a collaborative and inclusive work culture in the heart of London. With a strong emphasis on employee growth, we offer opportunities for professional development and continuous improvement, ensuring that our Finance Business Partner can thrive while making a meaningful impact. Our commitment to supporting decision-making through robust analysis and reporting makes this role not just a job, but a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Somerset House and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Somerset House are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Somerset House on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Somerset House. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Somerset House. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Somerset House:Show us that you’ve done your homework! In your application, briefly mention what you admire about Somerset House’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Somerset House
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Somerset House will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Somerset House, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
