PR and Influencer Executive in City of Westminster

The Somerset House PR department is a part of the wider Audience and Experience team, which centres our audiences at the heart of everything we do – whether this be an exhibition goer, a family enjoying a skate, a coffee drinker sitting in our courtyard or a resident working inside the building. The team covers the entire visitor journey, from pre to post visit, combining Marketing, PR, Ticketing and Visitor Experience. Guided by a data‑led approach and in close coordination with our in‑house teams and valued partners, we craft and execute multi‑channel strategies aimed at elevating brand awareness, enhancing ticket sales and visits, encouraging creative professionals and organisations to join our resident community and fostering engagement both online and offline to ensure welcoming, inclusive, and memorable experiences for all.

This PR and Influencer Executive will play a pivotal role in our small and dynamic PR Team, responsible for supporting the successful delivery of integrated press, influencer and PR campaigns that connect and resonate with our target audiences across Somerset House Trust exhibitions, events and other activity, whilst also balancing administrative duties to assist in the smooth running of the department. The PR and Influencer Executive will take a strategic audience‑led approach, leveraging data insights to tailor messaging and maximise engagement, to ensure quality coverage across targeted social media influencers and traditional media outlets (print, online, broadcast), instilling awareness of both the particular campaign and Somerset House’s brand mission and vision. The role also involves working closely with internal departments and external partners.

Key responsibilities:

• Influencer discovery and delivery: Grow digital content creator network and engaged audience reach via influencers. Build out target influencer networks using existing platforms as well as meetings, networking and influencer expertise to create a network of relevant content creators for Somerset House who engage our key audience segments around key campaigns. Drive digital content creator engagement and expand audience reach across our own social platforms which support wider PR objectives.
• Journalist discovery and delivery: Maintain, update and build target traditional media lists. Pitch for listings, previews, feature and coverage in line with Trust and talent requirements.
• Campaign Management: Support the PR team in the delivery of key campaign timelines, messages and visuals, which concurrently aligns with and increases the awareness of the overall Somerset House brand. Writing engaging copy for press releases, media alerts and social posts. Sourcing eye‑catching images to be used across media ahead of openings. Working with the team to conceive and organise photo calls. Briefing talent for interviews and attending interviews where possible. Assist in the planning and co‑ordinating of events such as press previews, influencer activations, launches and creator‑led experiences. Develop campaign management processes to support PR timelines.
• Team Support and Administrative Management: Assist with general photo‑shoots and filming. Support with capture and analysis of all media coverage and social media content. Measure the success of campaigns and provide regular campaign reports. Manage the day‑to‑day contact with team service providers. Support with updating the Somerset House online press office and external listings sites. Manage departmental subscriptions. Support with departmental financial processes.

Skills, knowledge & expertise required for the role:

• Excellent knowledge of the social media and general media landscape and an avid interest in consuming news and trends.
• Proven experience of working in a busy press office, PR, influencer marketing or social media agency.
• Evidence of devising and/or implementing PR or social media campaigns which target the relevant audiences.
• Demonstrable management of talent and influencers, as well as collaboration with a range of partners and stakeholders.
• Excellent communication skills (verbal and written).
• Excellent copywriting skills.
• Excellent organisational skills, with scrupulous attention to detail.
• Thrive in a fast‑paced environment, strong ability to prioritise and be flexible with workloads.

Benefits to working at Somerset House:

• Access to our external Employee Assistance Programme for free 24/7 confidential advice and support.
• Mental health support and guidance from our in‑house trained Mental Health First Aiders.
• Hybrid working based on having 3 days in the office per week.
• Enhanced annual leave – 25 days plus bank holidays.
• Birthday leave - additional day leave.
• 8% employer pension contributions, no employee contribution required.
• Discounts in Somerset House cafes and restaurants.