Cricket Marketing Lead in Taunton

An exciting opportunity has arisen for an innovative, creative and passionate Cricket Marketing Lead to join our award-winning commercial team. The main purpose of this role is to support revenue growth at the Cooper Associates County Ground from a cricket perspective. The role holder has management responsibility and will adopt marketing activities to grow our membership and ticketing base – achieved through e-marketing and other marketing campaigns, and by ensuring we promote our range of services to the right customer segments.

To give you a snapshot of what this role involves, you will lead audience acquisition and retention efforts by analysing the success of engagement campaigns, developing innovative multi-channel strategies to attract prospects, and reporting on campaign performance. You’ll be required to effectively manage relationship marketing and create amplification networks across external stakeholders to maximise marketing opportunities. You will oversee the invitation strategy aimed at attracting new cricket audiences and coordinate themed cricket events, working closely with the wider commercial team and external partners to deliver successful events such as festivals and family days.

You’ll be responsible for strategic leadership of email marketing and data management, including managing communication channels, driving database growth through automation and profiling strategies, and ensuring best practices are followed. You will conduct audience research to identify new prospects and support the creation of targeted campaigns for ticketing and memberships, with continuous analysis to optimise marketing efforts. You’ll provide strategic support to the commercial department and partnership activations, ensuring sponsors receive prominent exposure and that merchandise, ticketing, and hospitality initiatives are effectively promoted. You will produce regular reports, analyse client data to inform growth strategies, and support sponsorship and activation campaigns. Additional responsibilities include collaborating on digital marketing initiatives, maintaining advertising materials, and contributing to the overall marketing strategy with fresh ideas. Managing customer feedback processes and maintaining external stakeholder relationships are also key components of this role.

ABOUT YOU: Amongst other essential criteria, you will have proven experience in marketing, communications, or brand management, with a strong track record of delivering integrated campaigns across digital, social, email, and traditional channels. You will also have experience in event marketing and management, as well as utilising data marketing and analytics to derive business insights. Expertise in developing and managing influencer or strategic partnerships, CRM systems, and marketing automation tools, alongside working with agencies, suppliers, and internal stakeholders to execute campaigns is essential.

You’ll be skilled in producing marketing collateral, hold a marketing qualification such as CIM, degree or equivalent, and have experience in both B2B and B2C campaigns, including paid social, PPC, and SEO. Strong analytical, organisational, and communication skills, along with commercial awareness and the ability to manage multiple projects effectively, are crucial for success in this role. To thrive in this role, you are innovative, creative, proactive, and highly motivated, with a confident and positive attitude – capable of inspiring others. You are detail-oriented and committed to delivering quality, with a curious and open-minded approach, driven by a passion for continuous improvement. Comfortable taking ownership and delivering results, you are a skilled negotiator and influencer who adopts a collaborative working approach.

You will need to be eligible to work in the UK. In return, you will be joining a team who values everyone’s contribution. You will receive a competitive salary, access to health benefits and employee assistance programme, continued professional development support, free parking and more.

If you are interested in this position, simply complete our application form below - we use fair and safe recruitment methods therefore we don’t review CVs as part of our selection process. Please provide as much detail as possible in your application responses as this is how we select candidates for the next stage of the process.