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- Tasks: Manage and optimise TikTok Live campaigns for exciting brands.
- Company: Somerce is a leading agency in live shopping and social commerce.
- Benefits: Enjoy a competitive salary, remote work options, and a collaborative culture.
- Why this job: Join a fast-paced team shaping the future of live commerce on TikTok.
- Qualifications: Experience in live commerce or social video campaigns is essential.
- Other info: Opportunity to mentor junior team members and innovate in a growing field.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a leading TikTok Shop agency helping brands grow through live shopping, content creation, and social commerce. We partner with some of the UK’s most exciting brands to deliver world-class TikTok Live campaigns that drive revenue and brand engagement.
We’re now looking for a Live Manager to take ownership of our live commerce operations. This is a client-facing role where you’ll plan, deliver, and optimise TikTok Live campaigns — ensuring our clients achieve measurable success on the platform.
Key Responsibilities
TikTok Product & Industry Knowledge
- Become an expert in TikTok Live features, best practices, and emerging tools.
- Stay on top of competitor activity and industry trends to shape internal strategies.
Client & Business Understanding
- Understand client goals, tone of voice, and audiences to tailor live experiences that drive engagement and GMV.
- Adapt live content strategies to align with each client’s commercial objectives.
Client Relationship Management
- Act as the primary point of contact for all live commerce activity.
- Build trust and foster strong relationships with clients and live partners.
Campaign Management
- Plan and execute live campaign timelines including host sourcing, booking, briefing, script guidance, and coordination with other campaign touchpoints.
- Align live activity with wider campaign plans such as paid media and affiliate marketing.
- Execute TikTok trends and challenges in line with campaign objectives.
Reporting & Analysis
- Track and analyse live performance metrics (GMV, conversions, viewership, engagement).
- Deliver clear insights and recommendations for optimisation.
- Provide regular reporting to clients and internal teams.
Team Collaboration
- Work closely with Paid Media, Account Managers, Content, and Somerce Studios teams to ensure aligned delivery.
Strategic Planning
- Build and implement live strategies (daily and showcase events) focused on revenue growth and audience engagement.
Client Communication
- Lead all live-related communication, including planning calls, post-live reviews, and partner coordination.
Business Development
- Identify new live commerce opportunities, from pilot showcases to new formats and strategic partnerships.
Budget & Financial Management
- Monitor live performance against targets.
- Ensure GMV goals are achieved through effective planning and execution.
Leadership & Mentorship
- Support and mentor junior team members or freelancers working on live commerce.
- Provide guidance to presenters and internal contributors.
Initiative
- Take ownership of the live commerce arm of the business.
- Proactively innovate, test new formats, and resolve challenges quickly.
Requirements
What We’re Looking For
- Proven experience running or managing live commerce or social video campaigns (TikTok preferred).
- Strong client management skills with the ability to build long-term relationships.
- Excellent project management, organisation, and communication skills.
- Data-driven mindset with the ability to interpret analytics and optimise accordingly.
- A creative eye for engaging content and understanding of TikTok culture.
- Experience mentoring or managing teams is a plus.
Benefits
Why Join Us?
- Work with some of the UK’s fastest-growing brands on TikTok Shop.
- Be part of a high-growth agency shaping the future of live commerce.
- Collaborative team culture with opportunities to innovate.
- Competitive salary and benefits package.
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TikTok Video Producer / Project Manager employer: Somerce
Contact Detail:
Somerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Video Producer / Project Manager
✨Tip Number 1
Familiarise yourself with TikTok's latest features and trends. Follow industry leaders and engage with TikTok content regularly to understand what works best for live commerce.
✨Tip Number 2
Network with professionals in the live commerce space. Attend relevant events or webinars to connect with potential colleagues and clients, showcasing your enthusiasm for the industry.
✨Tip Number 3
Prepare to discuss specific examples of successful live campaigns you've managed. Highlight your ability to analyse performance metrics and adapt strategies based on data-driven insights.
✨Tip Number 4
Demonstrate your client management skills by preparing to share how you've built strong relationships in previous roles. Be ready to discuss your approach to understanding client goals and tailoring strategies accordingly.
We think you need these skills to ace TikTok Video Producer / Project Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the TikTok Video Producer / Project Manager position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in live commerce or social video campaigns, particularly on TikTok. Emphasise your client management skills and any project management experience that showcases your organisational abilities.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also demonstrates your understanding of TikTok culture and trends. Mention specific examples of past successes in similar roles to illustrate your capabilities.
Showcase Your Creativity: If possible, include links to previous TikTok campaigns or projects you've worked on. This will give the hiring team a clear idea of your creative eye and ability to engage audiences through content.
How to prepare for a job interview at Somerce
✨Showcase Your TikTok Knowledge
Make sure to demonstrate your understanding of TikTok Live features and best practices during the interview. Discuss recent trends or successful campaigns you've observed, as this will show your passion for the platform and your ability to stay updated with industry changes.
✨Understand Client Needs
Be prepared to discuss how you would tailor live experiences to meet specific client goals. Think about examples from your past experience where you successfully adapted content strategies to align with a client's objectives, as this will highlight your client management skills.
✨Prepare for Campaign Management Questions
Expect questions about your project management skills, particularly in planning and executing live campaigns. Be ready to share your approach to coordinating various elements like host sourcing and script guidance, as well as how you ensure alignment with broader marketing strategies.
✨Demonstrate Data-Driven Decision Making
Since the role requires tracking and analysing performance metrics, be prepared to discuss how you've used data to inform your decisions in previous roles. Share specific examples of how you've interpreted analytics to optimise campaigns and achieve measurable success.
