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For Companies At a Glance
- Tasks: Lead TikTok LIVE strategies to drive revenue and engage audiences.
- Company: Somerce, a dynamic agency specialising in TikTok Shop growth.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Why this job: Join a fast-paced team and shape the future of social commerce.
- Qualifications: Experience in TikTok LIVE or e-commerce with strong commercial acumen.
- Other info: Enjoy a culture of trust, creativity, and real career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest‑growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU. Live commerce sits at the centre of our growth engine, and this role is critical to delivering cut‑through results at scale.
What You Will Do
This is a strategy‑first LIVE role, not a scheduling or production role. We’re looking for a TikTok LIVE Strategist to lead the strategy behind daily LIVE trading and showcase events. You’ll build, own and optimise LIVE strategies that convert attention into revenue, working closely with brands, presenters, LIVE Ops, affiliate teams and paid media to ensure every LIVE has a clear commercial purpose and delivers against GMV targets.
LIVE Strategy Ownership
- Own the LIVE strategy for a portfolio of brands on TikTok Shop.
- Build clear, commercially grounded LIVE plans across daily always‑on lives, campaign‑led lives, showcase and tentpole events.
- Define what success looks like for each LIVE (GMV, AOV, conversion).
- Translate brand objectives into actionable LIVE trading strategies.
Trading & Commercial Planning
- Build LIVE trading calendars aligned to promotions, launches and retail moments.
- Define product sequencing, bundles, offers and incentives.
- Identify hero products and LIVE‑only opportunities.
- Optimise LIVE performance to maximise GMV and efficiency.
Performance & Optimisation
- Analyse LIVE performance across GMV, conversion rate, AOV, retention and repeat viewing.
- Identify what’s working, what’s not and why.
- Apply learnings quickly across future lives.
- Lead post‑LIVE reviews with clear actions.
Client Leadership
- Act as the LIVE strategy lead for clients.
- Confidently present LIVE plans, results and recommendations.
- Educate brands on how LIVE fits into wider TikTok Shop growth.
- Challenge clients where needed to drive better outcomes.
Requirements
Essential Qualifications
- Proven experience in TikTok LIVE, social commerce or e‑commerce trading.
- Strong commercial mindset with comfort owning GMV targets.
- Deep understanding of LIVE conversion mechanics, product sequencing and bundling, promotional strategy.
- Confident using performance data to drive decisions.
- Strong communication skills with clients and internal teams.
Desirable Qualifications
- Experience running daily LIVE programmes or large showcase events.
- Background in beauty, fashion, lifestyle or FMCG.
- Experience working with affiliates and paid media alongside LIVE.
Benefits
Core Benefits
- Competitive salary, benchmarked to experience and performance.
- Performance‑related bonus / commission aligned to commercial impact.
- 28 days holiday + bank holidays.
- Hybrid working with offices in London and Manchester.
- Flexible working hours – we care about output, not clock‑watching.
Growth & Career Development
- Clear progression paths with responsibility early.
- Regular performance reviews focused on development and impact.
- Direct exposure to high‑growth brands across the UK, US and EU.
- Opportunity to work at the cutting edge of TikTok Shop and social commerce.
Financial & Lifestyle Perks
- Company pension scheme.
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar).
- Team socials and events throughout the year.
- Staff discounts across our brands and partners.
Work Environment
Fast‑paced, high‑ownership culture. Minimal bureaucracy and maximum accountability. Surrounded by people who care about performance, creativity and doing things properly. A business that wins with its clients, shared success matters.
The Somerce Difference
We trust our people. We move quickly and back good ideas. You’ll have real influence, not just responsibility. If you perform, you’ll grow, simple as that.
TikTok Live Strategist employer: Somerce®
Contact Detail:
Somerce® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Live Strategist
✨Tip Number 1
Get to know TikTok inside out! Spend time on the platform, understand trends, and see what successful LIVE events look like. This will help you speak the same language as the brands and clients you'll be working with.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Building relationships can open doors and give you insights into what brands are looking for in a TikTok LIVE Strategist.
✨Tip Number 3
Showcase your skills! Create a portfolio of your past work or even mock strategies for brands. This will demonstrate your understanding of LIVE commerce and your ability to drive GMV growth.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to highlight your experience with TikTok LIVE and how you can contribute to our growth at Somerce.
We think you need these skills to ace TikTok Live Strategist
Some tips for your application 🫡
Show Your TikTok Passion: When you're writing your application, let your love for TikTok shine through! Share any personal experiences or insights you've gained from using the platform, especially in a live commerce context. We want to see that you’re not just familiar with TikTok, but that you genuinely enjoy engaging with it.
Be Commercially Savvy: Since this role is all about driving GMV growth, make sure to highlight your commercial mindset in your application. Talk about any past experiences where you’ve successfully met targets or optimised strategies for better performance. We’re looking for someone who can think like a business owner!
Tailor Your Strategy Experience: This isn’t just any strategy role; it’s about LIVE events! So, when you write your application, focus on your experience with live trading or social commerce strategies. Give us examples of how you’ve built and executed successful plans that converted attention into revenue. We want to know how you can bring that expertise to our team.
Keep It Clear and Concise: We appreciate clarity, so make sure your application is easy to read and straight to the point. Use bullet points if necessary to break down your achievements and skills. Remember, we’re busy folks, and a well-structured application will definitely catch our eye!
How to prepare for a job interview at Somerce®
✨Know Your TikTok LIVE Inside Out
Make sure you’re well-versed in TikTok LIVE mechanics and social commerce strategies. Brush up on successful case studies and be ready to discuss how you can apply those learnings to drive GMV growth for brands.
✨Show Off Your Commercial Mindset
Prepare to demonstrate your understanding of GMV targets and how to achieve them. Think about specific examples from your past experiences where you’ve successfully owned commercial outcomes and be ready to share those stories.
✨Be Data-Driven
Familiarise yourself with performance metrics like conversion rates and AOV. Be prepared to discuss how you’ve used data to optimise LIVE events in the past, and how you plan to apply that knowledge at Somerce.
✨Engage with Client Leadership Scenarios
Think about how you would present LIVE plans and results to clients. Prepare for role-play scenarios where you might need to educate clients on LIVE strategies or challenge their ideas to drive better outcomes.
