TikTok Live Executive

About Somerce
Somerce is a social commerce agency specialising in TikTok Shop. We help brands unlock the power of live commerce, short-form video, and influencer-led marketing to drive revenue on social platforms. As one of the fastest-growing agencies in this space, we\’re now looking for a dynamic and versatile individual to join us as a TikTok Live Executive. This hybrid role blends live moderation, occasional hosting, and campaign management – perfect for someone who\’s confident under pressure, highly organised, and passionate about TikTok Live commerce.

What You\’ll Be Doing

Live Moderation & Hosting

• Moderate Live Sessions: Oversee live chats, manage flash deals, answer questions, and ensure a smooth, engaging viewer experience.
• On-Camera Hosting (as needed): Step in to present or co-host TikTok Live shopping sessions in an energetic, professional, and brand-aligned way.
• Real-Time Adaptation: React to live challenges (stock, tech, or audience behaviour) and communicate updates to the host and Somerce team instantly.
• Sales Support: Drive conversions by highlighting key product features, nudging deals, and guiding audience attention.

Campaign & Client Management

• Campaign Execution: Plan and deliver live sessions in line with client goals – from sourcing and briefing hosts, to scripting and scheduling.Client Liaison: Support with live commerce activities, building strong client relationships and ensuring brand alignment.
• Strategy Input: Tailor live strategies per client based on goals, target audience, and industry trends.
• Collaboration: Work closely with Account Managers, Paid Media, Content, and Studios teams to deliver integrated campaigns.

Reporting & Insights

• Performance Tracking: Monitor live KPIs such as GMV, conversions, and engagement.
• Data Analysis: Provide clear insights and recommendations to improve live performance.
• Competitor Research: Stay up to date with TikTok Live trends and competitor activity to inform strategy.

Leadership & Growth

• Team Guidance: Support and mentor junior moderators, freelancers, or hosts as needed.
• Innovation: Proactively suggest new live formats, features, and opportunities for clients.
• Ownership: Take responsibility for the smooth execution of live sessions and campaign success.

Requirements

• Confident communicator with excellent organisational and multitasking skills.
• Comfortable both behind the scenes (moderation, operations) and occasionally on-camera.
• Strong understanding of TikTok Live, social commerce, and audience behaviours.
• Quick thinker with the ability to adapt in high-pressure, real-time environments.
• Analytical mindset with the ability to report on performance and extract insights.
• Flexible availability – must be free for occasional evening shifts/weekends.
• Willingness to work in person during live sessions.

Benefits

• High-Growth Agency: Be part of a rapidly scaling team at the forefront of social commerce.
• Exciting Brands: Work with a diverse mix of start-ups and household names.
• Dynamic Role: Gain hands-on experience across moderation, hosting, client management, and strategy.
• Collaborative Culture: Join a supportive, innovative team that values fresh ideas.
• Career Progression: Opportunities to grow into senior campaign management or live strategy roles.