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- Tasks: Lead TikTok Live campaigns, manage operations, and ensure engaging live shopping experiences.
- Company: Somerce is a top TikTok Shop agency driving brands' growth through innovative live shopping.
- Benefits: Enjoy a competitive salary, gym membership, remote work options, and 28 days holiday.
- Other info: Opportunities for personal development and attending industry events.
- Why this job: Join a dynamic team shaping the future of influencer marketing and live commerce.
- Qualifications: Experience in leading TikTok Live campaigns and strong client relationship skills required.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a leading TikTok Shop agency helping brands grow through live shopping, content creation, and social commerce. We run high-energy TikTok Lives for some of the UK\’s most exciting brands, and we\’re building new technology to power the future of influencer marketing and live shopping.
We\’re now looking for a TikTok Live Director to lead our live commerce division, shaping strategy, managing operations, and delivering world-class live shopping experiences.
The Role
This is a senior leadership position responsible for the strategic direction, operational delivery, and commercial success of Somerce\’s TikTok Live offering. You\’ll oversee everything from live show planning and studio management to creator partnerships, client relationships, and campaign performance.
You\’ll work closely with clients, creators, the Somerce team, and TikTok\’s own partner teams to make sure every live stream hits the mark – delivering measurable results while keeping viewers engaged and coming back for more.
What You\’ll Do
- Set the vision for TikTok Live across Somerce, aligning with client goals and wider agency strategy
- Oversee the end-to-end execution of live commerce campaigns – from ideation to reporting
- Lead live studio operations, ensuring the highest quality production and on-brand delivery
- Recruit, brief, and manage TikTok Live presenters and creators
- Build and maintain strong relationships with clients, acting as a strategic advisor on all things TikTok Shop
- Work with account managers to integrate live shopping into broader e-commerce and social strategies
- Manage campaign calendars, promotional plans, product selections, and influencer partnerships
- Monitor and optimise performance metrics to maximise sales, engagement, and ROI
- Represent Somerce at events, in client pitches, and within TikTok\’s partner programmes
- Mentor and develop the live commerce team, fostering a culture of creativity and continuous improvement
- Manage budgets for live campaigns, ensuring profitability and efficient allocation of resources
- Spot new trends, tools, and formats to keep Somerce ahead of the competition
Requirements
What We\’re Looking For
- Proven experience leading TikTok Live or live commerce campaigns at scale
- Deep knowledge of TikTok, TikTok Shop, and the live shopping ecosystem
- Strong commercial acumen – able to translate live content into measurable business impact
- Experience managing presenters, creators, or influencers
- Excellent client relationship skills with the ability to influence senior stakeholders
- Organised, proactive, and able to manage multiple projects simultaneously
- Comfortable in a fast-paced, high-growth environment where innovation is key
- Strong leadership skills with experience growing and managing teams
Benefits
- Competitive salary based on experience
- £50 monthly gym membership
- Up to 10 days per year work from anywhere
- 28 days holiday
- Regular team socials
- Personal development allowance
- Opportunities to attend industry events and travel for live campaigns
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TikTok Live Director employer: Somerce®
Contact Detail:
Somerce® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Live Director
✨Tip Number 1
Familiarise yourself with the latest trends in live shopping and TikTok's features. Understanding what makes a successful live stream on TikTok will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the live commerce space, especially those who have experience with TikTok. Engaging with industry peers can provide insights and potentially lead to referrals for the position.
✨Tip Number 3
Showcase your leadership skills by discussing any relevant experiences where you've managed teams or projects. Highlighting your ability to mentor and develop others will resonate well with the hiring team.
✨Tip Number 4
Prepare to discuss specific examples of successful live campaigns you've led or contributed to. Being able to quantify your impact on sales and engagement will strengthen your case as a candidate.
We think you need these skills to ace TikTok Live Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the TikTok Live Director position. Tailor your application to highlight your relevant experience in leading live commerce campaigns and your knowledge of TikTok.
Craft a Compelling CV: Your CV should clearly showcase your experience with TikTok Live or similar platforms. Include specific examples of successful campaigns you've led, focusing on measurable outcomes like engagement rates and sales growth.
Write a Strong Cover Letter: In your cover letter, express your passion for live shopping and how your skills align with Somerce's goals. Mention your ability to manage teams and build client relationships, as well as your strategic vision for TikTok Live.
Showcase Your Creativity: Since this role involves shaping engaging live shopping experiences, consider including a portfolio or links to past live streams or campaigns you've directed. This will demonstrate your creative approach and understanding of audience engagement.
How to prepare for a job interview at Somerce®
✨Showcase Your TikTok Expertise
Make sure to highlight your deep knowledge of TikTok and the live shopping ecosystem during the interview. Be prepared to discuss successful campaigns you've led and how they translated into measurable business impact.
✨Demonstrate Leadership Skills
As this role requires strong leadership, share examples of how you've managed teams or projects in the past. Discuss your approach to mentoring and developing talent, as well as how you foster a culture of creativity.
✨Prepare for Client Relationship Questions
Expect questions about your experience with client relationships. Be ready to explain how you've influenced senior stakeholders and built strong partnerships, particularly in the context of live commerce.
✨Stay Organised and Proactive
Given the fast-paced nature of the role, demonstrate your organisational skills. Share how you manage multiple projects simultaneously and ensure that all aspects of live campaigns are executed flawlessly.