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- Tasks: Manage TikTok ad campaigns and drive revenue for top brands.
- Company: Somerce, a leading TikTok Shop specialist agency.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Why this job: Join a fast-paced team and make a real impact in social commerce.
- Qualifications: Experience with TikTok Ads Manager and a data-driven mindset.
- Other info: Dynamic culture focused on creativity, accountability, and growth.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somorece is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media. Our clients include brands such as P.Louise, Unilever, L'Oréal and Free Soul.
We are looking for a Paid Media Manager specialising in TikTok and TikTok Shop to take ownership of paid performance for a portfolio of brands. This role is focused on driving revenue through TikTok ads, scaling winning creatives and working closely with our live commerce and affiliate teams to maximise growth on the platform.
What you will do
- Paid Media Strategy & Campaign Management
- Plan, launch and manage TikTok advertising campaigns for a portfolio of brands
- Build performance-driven media strategies focused on driving GMV through TikTok Shop
- Manage campaign structure across prospecting, retargeting and scaling campaigns
- Continuously optimise campaigns based on performance data, creative performance and audience insights
- Monitor spend, pacing and return on ad spend to ensure campaigns hit commercial targets
- TikTok Shop Performance Growth
- Develop paid strategies specifically designed to drive traffic and conversion on TikTok Shop product listings
- Support key promotional moments including product launches, sales events and campaign pushes
- Work closely with the trading team to align paid media with merchandising, bundles and promotional strategies
- Identify opportunities to scale winning products and maximise sales through paid amplification
- Creative Testing & Performance Optimisation
- Work closely with the creative, influencer and live teams to develop high-performing ad creative
- Run ongoing creative testing frameworks to identify top-performing hooks, formats and messaging
- Analyse performance data to understand what drives engagement and conversion
- Provide clear feedback to the creative team on what content should be scaled or improved
- Data & Performance Reporting
- Track campaign performance across key metrics including ROAS, CPA, CTR, CVR and GMV
- Analyse performance data to identify trends, opportunities and areas for optimisation
- Provide clear performance updates and insights to internal teams and clients
- Continuously test new audiences, formats and optimisation strategies
- Collaboration with Influencer & LIVE Teams
- Work closely with influencer teams to amplify high-performing creator content through paid media
- Support the promotion of TikTok LIVE events and major livestream moments
- Identify opportunities to turn organic content and creator content into paid advertising assets
- Help brands scale successful creator and live commerce moments through paid distribution
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
What We’re Looking For
- Experience running paid media campaigns on TikTok Ads Manager
- Strong understanding of performance marketing and e-commerce growth
- Experience managing advertising budgets and optimising campaigns at scale
- A data-driven mindset with strong analytical skills
- Strong understanding of creative testing and how to scale winning content
- Experience working with brands in beauty, fashion, lifestyle or FMCG is a bonus
- Ability to move quickly, test new ideas and optimise campaigns in a fast-paced environment
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock-watching
Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
Paid Social Manager (TikTok) employer: Somerce®
Contact Detail:
Somerce® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager (TikTok)
✨Tip Number 1
Get to know TikTok inside out! Spend some time scrolling through the app, checking out trending content and ads. This will help you understand what works and what doesn’t, giving you a leg up when it comes to crafting your own strategies.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or even at local events. Building relationships can open doors to opportunities that aren’t even advertised yet. Plus, you’ll get insider tips from those already in the game.
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best work with TikTok campaigns. Whether it’s a case study or a collection of successful ads, having tangible proof of your expertise can really set you apart from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our goals at Somerce, especially in driving GMV growth through TikTok Shop.
We think you need these skills to ace Paid Social Manager (TikTok)
Some tips for your application 🫡
Show Your TikTok Passion: When you're writing your application, let your enthusiasm for TikTok shine through! We want to see how you engage with the platform and any creative ideas you have for driving GMV growth. Make it personal and relatable!
Be Data-Driven: Since this role is all about performance marketing, make sure to highlight your analytical skills. Share specific examples of how you've used data to optimise campaigns in the past. Numbers speak volumes, so don’t hold back!
Tailor Your Experience: Make sure to align your previous experiences with what we’re looking for. If you've worked with beauty, fashion, or FMCG brands, mention that! Show us how your background makes you a perfect fit for our fast-paced environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team at Somerce!
How to prepare for a job interview at Somerce®
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok’s advertising features and trends. Familiarise yourself with successful campaigns, especially in the beauty, fashion, and lifestyle sectors. This will show your passion and understanding of the platform during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you’ve used data to optimise campaigns in the past. Bring examples of key metrics like ROAS and CPA that you've improved. This will demonstrate your data-driven mindset and ability to make informed decisions.
✨Creative Testing is Key
Talk about your experience with creative testing frameworks. Share specific instances where you identified winning content and how you scaled it. This will highlight your understanding of what drives engagement and conversion on TikTok.
✨Collaboration is Crucial
Emphasise your ability to work with cross-functional teams, especially with influencers and creatives. Discuss how you’ve successfully amplified content through paid media in previous roles. This shows you can thrive in a collaborative environment like Somerce.