Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and scale paid social strategy, focusing on TikTok and driving revenue growth.
- Company: Somerce, a TikTok Shop specialist agency working with top beauty and lifestyle brands.
- Benefits: Competitive salary, performance bonuses, flexible hours, and 28 days holiday.
- Why this job: Join a fast-paced environment where your ideas can make a real impact on brand growth.
- Qualifications: Experience in paid social strategy and team leadership, especially in e-commerce.
- Other info: Enjoy a culture of trust, creativity, and accountability with clear career progression.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media. Our clients include brands such as P.Louise, Unilever, L'Oréal and Free Soul.
We are looking for a Paid Social Director to lead and scale the paid media function at Somerce. This role will take full ownership of paid social strategy across our client portfolio, with a particular focus on TikTok and TikTok Shop. Reporting directly to the CEO, this role will be responsible for building a best-in-class paid social team, developing scalable performance frameworks and ensuring paid media plays a key role in driving measurable revenue growth for our clients.
What you will do
- Paid Social Strategy & Commercial Leadership
- Own the overall paid social strategy across TikTok and other key social platforms
- Develop scalable performance frameworks that drive customer acquisition and revenue growth
- Define how paid media supports TikTok Shop growth, product launches and key campaign moments
- Work closely with the leadership team to align paid media strategy with wider business goals
- Identify opportunities to scale paid media as a core growth driver for Somerce and our clients
- Team Leadership & Department Development
- Build and lead the paid social department as the team continues to scale
- Manage and mentor Paid Media Managers and Executives
- Establish best practices across campaign structure, testing and optimisation
- Set clear performance standards and internal processes for the paid team
- Work with leadership to plan future hiring and department growth
- Campaign Performance & Scaling
- Oversee paid media performance across the client portfolio
- Ensure campaigns consistently achieve strong results across key metrics including ROAS, CPA, CTR, CVR and GMV
- Drive structured testing across creative, audiences and campaign strategies
- Identify opportunities to scale winning campaigns and top-performing products
- Maintain oversight of budgets, spend allocation and performance trends
- Creative & Content Integration
- Work closely with the influencer, live commerce and creative teams to scale high-performing content through paid media
- Develop creative testing frameworks that identify the strongest hooks, formats and messaging
- Support brands in building paid-first creative strategies for TikTok
- Ensure paid media is effectively amplifying creator content, affiliate content and livestream moments
- TikTok Shop Performance
- Develop paid strategies specifically designed to drive growth on TikTok Shop
- Work closely with trading teams to align paid media with product merchandising, bundles and promotions
- Support major livestream events and product launches with paid amplification strategies
- Data, Reporting & Client Strategy
- Oversee performance reporting and campaign analysis across all paid activity
- Translate data into clear insights and strategic recommendations for clients
- Work closely with account teams to ensure paid media is integrated into broader client strategies
- Provide leadership-level insight on performance trends, opportunities and market developments
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
What We’re Looking For
- Extensive experience leading paid social strategy within an agency or high-growth e-commerce brand
- Deep understanding of TikTok advertising and social commerce performance marketing
- Proven experience managing large advertising budgets and scaling campaigns
- Experience building and leading paid media teams
- Strong analytical and commercial mindset with a focus on measurable growth
- Experience working closely with creative teams and creator-led content
- Strong understanding of how paid media integrates with influencer marketing and live commerce
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock-watching
Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
Paid Social Director employer: Somerce
Contact Detail:
Somerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Director
✨Tip Number 1
Get to know the company inside out! Research Somerce, their clients, and their approach to TikTok Shop. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to paid social strategy and TikTok advertising. Think about how your experience aligns with their needs and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace Paid Social Director
Some tips for your application 🫡
Show Your Passion for Paid Social: When writing your application, let your enthusiasm for paid social media shine through! We want to see how much you love TikTok and the creative strategies that drive growth. Share specific examples of campaigns you've led or been a part of that really made an impact.
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience with TikTok advertising and how it aligns with our goals at Somerce. We appreciate candidates who take the time to connect their skills with what we’re looking for!
Be Data-Driven: We’re all about measurable growth, so don’t forget to include any relevant metrics from your past campaigns. Whether it’s ROAS, CPA, or CTR, showing us your analytical side will definitely catch our eye. Numbers speak louder than words!
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Share a bit about yourself and your journey in the industry, but also ensure it reflects your understanding of the role and how you can contribute to our team at Somerce. And hey, apply through our website for the best chance!
How to prepare for a job interview at Somerce
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok's advertising features and trends. Familiarise yourself with successful campaigns, especially in the beauty and fashion sectors, as these are key for Somerce. Bring examples of how you've leveraged TikTok for growth in previous roles.
✨Showcase Your Leadership Skills
As a Paid Social Director, you'll need to demonstrate your ability to build and lead a team. Prepare to discuss your past experiences in mentoring and managing teams, and be ready to share specific strategies you've implemented to drive performance and growth.
✨Data is Your Best Friend
Be prepared to talk about how you’ve used data to inform your paid social strategies. Bring examples of how you've analysed campaign performance metrics like ROAS and CPA, and how those insights led to actionable recommendations for clients.
✨Align with Business Goals
Understand how paid media fits into broader business objectives. Be ready to discuss how you would align Somerce’s paid social strategy with their overall goals, and think about ways to identify opportunities for scaling paid media as a growth driver.