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- Tasks: Lead TikTok LIVE strategies to drive revenue and optimise performance for brands.
- Company: Somerce, a specialist agency in TikTok Shop growth.
- Benefits: Competitive salary, performance bonuses, and 28 days holiday.
- Why this job: Join a fast-paced team and shape the future of LIVE commerce.
- Qualifications: Experience in TikTok LIVE or e-commerce with strong commercial acumen.
- Other info: Opportunity to work with top beauty, fashion, and lifestyle brands.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU. LIVE commerce sits at the centre of our growth engine, and this role is critical to delivering cut-through results at scale.
What you will do
This is a strategy-first LIVE role, not a scheduling or production role. We’re looking for a TikTok LIVE Strategist to lead the strategy behind daily LIVE trading and showcase events. You’ll be responsible for building, owning and optimising LIVE strategies that convert attention into revenue. You’ll work closely with brands, presenters, LIVE Ops, affiliate teams and paid media to ensure every LIVE has a clear commercial purpose and delivers against GMV targets.
LIVE Strategy Ownership
- Own the LIVE strategy for a portfolio of brands on TikTok Shop
- Build clear, commercially grounded LIVE plans across:
- Daily always-on lives
- Campaign-led lives
- Showcase and tentpole events
Trading & Commercial Planning
- Build LIVE trading calendars aligned to:
- Promotions
- Launches
- Retail moments
- Product sequencing
- Bundles
- Offers and incentives
Performance & Optimisation
- Analyse LIVE performance across:
- GMV
- Conversion rate
- AOV
- Retention and repeat viewing
Client Leadership
- Act as the LIVE strategy lead for clients
- Confidently present LIVE plans, results and recommendations
- Educate brands on how LIVE fits into wider TikTok Shop growth
- Challenge clients where needed to drive better outcomes
Requirements
What We’re Looking For
Essential
- Proven experience in TikTok LIVE, social commerce or e-commerce trading
- Strong commercial mindset with comfort owning GMV targets
- Deep understanding of:
- LIVE conversion mechanics
- Product sequencing and bundling
- Promotional strategy
Desirable
- Experience running daily LIVE programmes or large showcase events
- Background in beauty, fashion, lifestyle or FMCG
- Experience working with affiliates and paid media alongside LIVE
Benefits
- Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday +
TikTok Live Strategist in Manchester employer: Somerce
Contact Detail:
Somerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Live Strategist in Manchester
✨Tip Number 1
Get to know TikTok inside out! Spend time on the platform, understand trends, and see what successful LIVE events look like. This will help you speak the language of the brand and show them you’re the right fit.
✨Tip Number 2
Network like a pro! Connect with people in the industry, attend relevant events, and engage with brands on social media. Building relationships can open doors and give you insights that are invaluable.
✨Tip Number 3
Prepare for interviews by crafting your own LIVE strategy examples. Think about how you would approach different brands and their objectives. This shows you’re proactive and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace TikTok Live Strategist in Manchester
Some tips for your application 🫡
Show Your Passion for TikTok LIVE: When you're writing your application, let your enthusiasm for TikTok LIVE shine through! We want to see how much you love the platform and how you can bring that energy to our team. Share any personal experiences or insights you've gained from using TikTok LIVE.
Be Clear About Your Strategy Skills: This role is all about strategy, so make sure you highlight your experience in developing and executing successful LIVE strategies. We’re looking for concrete examples of how you've driven GMV growth or improved conversion rates in your previous roles.
Tailor Your Application to Us: Don’t just send a generic application! Take the time to tailor your CV and cover letter to Somerce. Mention specific brands or campaigns you've worked on that align with our focus on beauty, fashion, lifestyle, and FMCG. Show us why you’re the perfect fit!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Somerce
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest trends and features on TikTok, especially around LIVE commerce. Familiarise yourself with successful LIVE events and understand what makes them tick. This will show your passion and expertise during the interview.
✨Prepare Your Success Metrics
Be ready to discuss how you would define success for various LIVE events. Think about GMV, AOV, and conversion rates. Having specific examples of how you've used these metrics in past roles will demonstrate your commercial mindset and strategic thinking.
✨Showcase Your Communication Skills
Since this role involves client leadership, practice articulating your ideas clearly and confidently. Prepare to present a mock LIVE strategy or a case study from your experience. This will help you convey your ability to educate and challenge clients effectively.
✨Bring Data-Driven Insights
Be prepared to discuss how you’ve used performance data to optimise LIVE events in the past. Highlight any tools or methods you’ve employed to analyse results and apply learnings. This will showcase your analytical skills and your ability to drive decisions based on data.
