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- Tasks: Drive revenue through TikTok ads and optimise campaigns for top brands.
- Company: Somerce, a leading TikTok Shop specialist agency.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Why this job: Join a fast-paced team and make a real impact in social commerce.
- Qualifications: Experience with TikTok Ads Manager and a data-driven mindset.
- Other info: Enjoy a high-ownership culture with clear growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somorece is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media. Our clients include brands such as P.Louise, Unilever, L'Oréal and Free Soul.
This role is focused on driving revenue through TikTok ads, scaling winning creatives and working closely with our live commerce and affiliate teams to maximise growth on the platform.
What You Will Do
- Paid Media Strategy & Campaign Management
- Plan, launch and manage TikTok advertising campaigns for a portfolio of brands
- Build performance-driven media strategies focused on driving GMV through TikTok Shop
- Manage campaign structure across prospecting, retargeting and scaling campaigns
- Continuously optimise campaigns based on performance data, creative performance and audience insights
- Monitor spend, pacing and return on ad spend to ensure campaigns hit commercial targets
- TikTok Shop Performance Growth
- Develop paid strategies specifically designed to drive traffic and conversion on TikTok Shop product listings
- Support key promotional moments including product launches, sales events and campaign pushes
- Work closely with the trading team to align paid media with merchandising, bundles and promotional strategies
- Identify opportunities to scale winning products and maximise sales through paid amplification
- Creative Testing & Performance Optimisation
- Work closely with the creative, influencer and live teams to develop high-performing ad creative
- Run ongoing creative testing frameworks to identify top-performing hooks, formats and messaging
- Analyse performance data to understand what drives engagement and conversion
- Provide clear feedback to the creative team on what content should be scaled or improved
- Data & Performance Reporting
- Track campaign performance across key metrics including ROAS, CPA, CTR, CVR and GMV
- Analyse performance data to identify trends, opportunities and areas for optimisation
- Provide clear performance updates and insights to internal teams and clients
- Continuously test new audiences, formats and optimisation strategies
- Collaboration with Influencer & LIVE Teams
- Work closely with influencer teams to amplify high-performing creator content through paid media
- Support the promotion of TikTok LIVE events and major livestream moments
- Identify opportunities to turn organic content and creator content into paid advertising assets
- Help brands scale successful creator and live commerce moments through paid distribution
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
Requirements
- Experience running paid media campaigns on TikTok Ads Manager
- Strong understanding of performance marketing and e-commerce growth
- Experience managing advertising budgets and optimising campaigns at scale
- A data-driven mindset with strong analytical skills
- Strong understanding of creative testing and how to scale winning content
- Experience working with brands in beauty, fashion, lifestyle or FMCG is a bonus
- Ability to move quickly, test new ideas and optimise campaigns in a fast-paced environment
Benefits
- Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock‑watching
- Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
- Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
Paid Social Manager (TikTok) in Manchester employer: Somerce®
Contact Detail:
Somerce® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager (TikTok) in Manchester
✨Tip Number 1
Get to know TikTok inside out! Spend some time scrolling through the app, checking out trending content and ads. This will help you understand what works and what doesn’t, giving you a leg up when it comes to crafting your own strategies.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or even reach out to people at Somerce. A friendly chat can open doors and give you insights that might just set you apart from the competition.
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best TikTok campaigns or any relevant projects. This is your chance to shine and demonstrate how you can drive GMV growth for brands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Paid Social Manager (TikTok) in Manchester
Some tips for your application 🫡
Show Your TikTok Passion: When you're writing your application, let your love for TikTok shine through! Share any personal experiences or campaigns you've run that highlight your understanding of the platform and its unique culture.
Be Data-Driven: We want to see your analytical side! Include specific metrics from past campaigns you've managed, like ROAS or CTR, to demonstrate your ability to drive performance and optimise effectively.
Tailor Your Application: Make sure to customise your application for this role. Highlight your experience with beauty, fashion, or lifestyle brands, and explain how your skills align with our goals at Somerce.
Keep It Professional Yet Fun: While we love a casual vibe, remember to keep your application professional. Use a friendly tone but ensure your language is clear and concise, reflecting the dynamic environment we thrive in at Somerce.
How to prepare for a job interview at Somerce®
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok’s advertising features and trends. Familiarise yourself with successful campaigns, especially in the beauty, fashion, and lifestyle sectors. This will show your passion and understanding of the platform during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you’ve used data to optimise campaigns in the past. Bring examples of key metrics you've tracked, like ROAS or CPA, and how your insights led to improved performance. This will demonstrate your data-driven mindset.
✨Creative Testing is Key
Talk about your experience with creative testing frameworks. Share specific instances where you identified top-performing content and how you scaled it. This will highlight your ability to work closely with creative teams and drive engagement.
✨Emphasise Collaboration
Since this role involves working with various teams, be ready to discuss how you’ve collaborated with influencers or live commerce teams in previous roles. Highlight any successful projects that resulted from teamwork, showcasing your ability to amplify content effectively.