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- Tasks: Lead and scale paid social strategy, focusing on TikTok and driving revenue growth.
- Company: Somerce, a TikTok Shop specialist agency working with top beauty and lifestyle brands.
- Benefits: Competitive salary, performance bonuses, hybrid working, and 28 days holiday.
- Why this job: Join a fast-paced team and make a real impact in the world of social commerce.
- Qualifications: Experience in paid social strategy and team leadership, especially on TikTok.
- Other info: Dynamic environment with clear progression paths and a focus on creativity.
The predicted salary is between 48000 - 84000 ÂŁ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media. Our clients include brands such as P.Louise, Unilever, L'Oréal and Free Soul.
We are looking for a Paid Social Director to lead and scale the paid media function at Somerce. This role will take full ownership of paid social strategy across our client portfolio, with a particular focus on TikTok and TikTok Shop. Reporting directly to the CEO, this role will be responsible for building a best‑in‑class paid social team, developing scalable performance frameworks and ensuring paid media plays a key role in driving measurable revenue growth for our clients.
What You Will Do
- Paid Social Strategy & Commercial Leadership
- Own the overall paid social strategy across TikTok and other key social platforms
- Develop scalable performance frameworks that drive customer acquisition and revenue growth
- Define how paid media supports TikTok Shop growth, product launches and key campaign moments
- Work closely with the leadership team to align paid media strategy with wider business goals
- Identify opportunities to scale paid media as a core growth driver for Somerce and our clients
- Team Leadership & Department Development
- Build and lead the paid social department as the team continues to scale
- Manage and mentor Paid Media Managers and Executives
- Establish best practices across campaign structure, testing and optimisation
- Set clear performance standards and internal processes for the paid team
- Work with leadership to plan future hiring and department growth
- Campaign Performance & Scaling
- Oversee paid media performance across the client portfolio
- Ensure campaigns consistently achieve strong results across key metrics including ROAS, CPA, CTR, CVR and GMV
- Drive structured testing across creative, audiences and campaign strategies
- Identify opportunities to scale winning campaigns and top‑performing products
- Maintain oversight of budgets, spend allocation and performance trends
- Creative & Content Integration
- Work closely with the influencer, live commerce and creative teams to scale high‑performing content through paid media
- Develop creative testing frameworks that identify the strongest hooks, formats and messaging
- Support brands in building paid‑first creative strategies for TikTok
- Ensure paid media is effectively amplifying creator content, affiliate content and livestream moments
- TikTok Shop Performance
- Develop paid strategies specifically designed to drive growth on TikTok Shop
- Work closely with trading teams to align paid media with product merchandising, bundles and promotions
- Support major livestream events and product launches with paid amplification strategies
- Identify opportunities to scale hero products through paid traffic
- Data, Reporting & Client Strategy
- Oversee performance reporting and campaign analysis across all paid activity
- Translate data into clear insights and strategic recommendations for clients
- Work closely with account teams to ensure paid media is integrated into broader client strategies
- Provide leadership‑level insight on performance trends, opportunities and market developments
How You’ll Work
- Fast‑paced, high‑ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
Requirements
- Extensive experience leading paid social strategy within an agency or high‑growth e‑commerce brand
- Deep understanding of TikTok advertising and social commerce performance marketing
- Proven experience managing large advertising budgets and scaling campaigns
- Experience building and leading paid media teams
- Strong analytical and commercial mindset with a focus on measurable growth
- Experience working closely with creative teams and creator‑led content
- Strong understanding of how paid media integrates with influencer marketing and live commerce
Benefits
- Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance‑related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock‑watching
- Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high‑growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
- Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast‑paced, high‑ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
Paid Social Director in Manchester employer: Somerce
Contact Detail:
Somerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Director in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those who work at agencies or brands you admire. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns, especially those related to TikTok and social media. Use data to back up your successes – numbers speak louder than words!
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their paid social strategies and think about how you can contribute to their growth. Bring fresh ideas to the table – they’ll love your initiative!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team and making an impact in the world of paid social.
We think you need these skills to ace Paid Social Director in Manchester
Some tips for your application 🫡
Show Your Passion for Paid Social: When writing your application, let your enthusiasm for paid social media shine through! Share specific examples of campaigns you've led or strategies you've developed, especially on platforms like TikTok. We want to see that you’re not just experienced but genuinely excited about the role.
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your experience with TikTok advertising and how it aligns with our goals at Somerce. We love seeing candidates who take the time to connect their skills with what we do!
Be Data-Driven: Since this role is all about driving measurable growth, include metrics and results from your past campaigns in your application. Show us how your strategies have impacted revenue or customer acquisition. Numbers speak volumes, and we appreciate a data-savvy approach!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Somerce and what we stand for!
How to prepare for a job interview at Somerce
✨Know Your TikTok Inside Out
As a Paid Social Director, you need to demonstrate a deep understanding of TikTok advertising and social commerce. Familiarise yourself with the latest trends, features, and successful campaigns on the platform. Bring specific examples of how you've leveraged TikTok for growth in previous roles.
✨Showcase Your Leadership Skills
This role involves building and leading a paid social team, so be ready to discuss your leadership style. Prepare examples of how you've managed teams, mentored individuals, and established best practices in previous positions. Highlight your ability to inspire and drive performance.
✨Prepare Data-Driven Insights
You’ll need to translate data into actionable insights for clients. Come prepared with examples of how you've used analytics to inform strategy and improve campaign performance. Be ready to discuss key metrics like ROAS, CPA, and CTR, and how you've achieved strong results.
✨Align with Business Goals
Understanding how paid media supports broader business objectives is crucial. Research Somerce’s clients and their goals, and think about how your strategies can align with these. Be prepared to discuss how you would integrate paid media into their overall marketing plans.