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- Tasks: Lead and develop a roster of TikTok LIVE presenters for engaging live shopping experiences.
- Company: Join Somerce, a dynamic agency specialising in TikTok Shop growth for top brands.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Why this job: Make an impact in the fast-paced world of live commerce with leading brands.
- Qualifications: Experience in live presenting or talent management, with a knack for coaching.
- Other info: Enjoy a high-ownership culture with clear progression paths and creative freedom.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media. Our clients include brands such as Unilever, L'Oréal and The Beauty Crop.
As we continue to scale our live commerce offering and studio operations, we are looking for a Head of TikTok LIVE Talent to lead and develop our presenter roster. This is a senior role responsible for recruiting, training and managing TikTok LIVE hosts, ensuring they consistently deliver high-performing live shopping experiences for our clients.
What You Will Do
- Live Host Recruitment & Talent Development
- Identify and recruit high-potential TikTok LIVE presenters with strong on-camera selling ability.
- Build and manage Somerce's roster of professional LIVE hosts.
- Run casting, auditions and trial streams to assess talent performance.
- Develop a pipeline of new hosts across different product categories including beauty, fashion and lifestyle.
- Work closely with talent agencies, creators and internal networks to source new presenters.
- Host Training & Performance Coaching
- Train presenters on live selling techniques, storytelling and audience engagement.
- Coach hosts on product demonstration, pacing, call-to-action and conversion techniques.
- Lead rehearsal sessions ahead of key livestreams and brand showcases.
- Provide ongoing feedback and performance reviews to improve host performance.
- Develop internal training frameworks for new and existing hosts.
- Live Performance & Show Quality
- Set the standard for how Somerce hosts present on TikTok LIVE.
- Ensure hosts deliver engaging, commercially driven streams that convert viewers into customers.
- Work closely with the trading and live strategy teams to align hosts with product launches and campaigns.
- Support hosts during major livestream events including showcase lives and brand moments.
- Maintain consistency across all live productions and ensure the highest broadcast quality.
- Host Scheduling & Deployment
- Manage host availability and scheduling across Somerce studios and client livestreams.
- Ensure the right host is matched to the right brand, category and campaign.
- Coordinate presenter coverage for daily lives, brand showcases and large live events.
- Work closely with studio and operations teams to ensure smooth live production.
- Talent Management
- Act as the primary point of contact for Somerce LIVE hosts.
- Build strong relationships with presenters and support their development.
- Manage host contracts, rates and commercial agreements.
- Monitor host performance and identify opportunities to scale top performers.
- Brand & Client Collaboration
- Work with the client strategy team to ensure hosts represent brands authentically and professionally.
- Help brands identify the right presenting style and talent for their livestreams.
- Support brand onboarding by training hosts on product knowledge and brand messaging.
- Play a key role in delivering successful livestream activations for clients.
How You'll Work
- Fast-paced, high-ownership environment.
- Minimal bureaucracy, maximum accountability.
- You're expected to challenge, suggest, optimise and lead.
- This is a role for someone who enjoys responsibility and impact.
Requirements
- Experience in live presenting, broadcast retail, live commerce or talent management.
- Strong understanding of TikTok LIVE or livestream shopping environments.
- A natural ability to coach presenters and improve on-camera performance.
- Experience working with creators, presenters or influencer talent.
- Commercial awareness and understanding of what drives conversion and GMV in live commerce.
- Confident leading rehearsals, feedback sessions and training workshops.
- Highly organised with the ability to manage multiple hosts and livestream schedules.
Benefits
- Core Benefits
- Competitive salary, benchmarked to experience and performance.
- Performance-related bonus / commission aligned to commercial impact.
- 28 days holiday + bank holidays.
- Hybrid working with offices in London and Manchester.
- Flexible working hours - we care about output, not clock-watching.
- Growth & Career Development
- Clear progression paths with responsibility early.
- Regular performance reviews focused on development and impact.
- Direct exposure to high-growth brands across the UK, US and EU.
- Opportunity to work at the cutting edge of TikTok Shop and social commerce.
- Financial & Lifestyle Perks
- Company pension scheme.
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar).
- Team socials and events throughout the year.
- Staff discounts across our brands and partners.
Work Environment
- Fast-paced, high-ownership culture.
- Minimal bureaucracy and maximum accountability.
- Surrounded by people who care about performance, creativity and doing things properly.
- A business that wins with its clients, shared success matters.
The Somerce Difference
- We trust our people.
- We move quickly and back good ideas.
- You'll have real influence, not just responsibility.
- If you perform, you'll grow, simple as that.
Head of Live Talent in Manchester employer: Somerce
Contact Detail:
Somerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Live Talent in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or clients, let your unique style shine through. Whether it’s in interviews or casual meet-ups, being authentic can set you apart from the crowd.
✨Tip Number 3
Prepare for those live auditions! If you're aiming for a role like Head of Live Talent, practice your presenting skills. Run mock sessions with friends or record yourself to refine your delivery and engagement techniques.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative. Plus, it shows you’re genuinely interested in joining our team at Somerce. Let’s make that connection!
We think you need these skills to ace Head of Live Talent in Manchester
Some tips for your application 🫡
Show Your Passion for Live Commerce: When you're writing your application, let your enthusiasm for live commerce shine through! We want to see how much you love engaging with audiences and driving sales through platforms like TikTok. Share any relevant experiences that highlight your passion.
Tailor Your Application: Make sure to customise your application to fit the Head of Live Talent role. Highlight your experience in talent management and live presenting, and don’t forget to mention any specific successes you've had in similar environments. We love seeing how you can bring value to our team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps, and don’t be afraid to show off your personality while keeping it professional!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Somerce!
How to prepare for a job interview at Somerce
✨Know Your TikTok LIVE Inside Out
Make sure you’re well-versed in the TikTok LIVE platform and its features. Familiarise yourself with successful live commerce strategies, especially in beauty, fashion, and lifestyle sectors. This knowledge will help you demonstrate your expertise and passion for the role.
✨Showcase Your Coaching Skills
Prepare to discuss your experience in training and developing talent. Bring examples of how you've successfully coached presenters or hosts in the past. Highlight specific techniques you've used to improve on-camera performance and audience engagement.
✨Demonstrate Your Commercial Awareness
Understand what drives conversion and GMV in live commerce. Be ready to share insights on how you would align hosts with product launches and campaigns. This will show that you can think strategically about the role and its impact on client success.
✨Be Ready to Discuss Scheduling and Management
Since managing host availability and schedules is key, come prepared with ideas on how to efficiently coordinate presenters for various events. Share any relevant experiences where you’ve successfully managed multiple projects or teams, showcasing your organisational skills.