At a Glance
- Tasks: Lead and manage the influencer team, driving TikTok Shop affiliate programmes and client delivery.
- Company: Somerce, a fast-growing TikTok Shop specialist agency in beauty, fashion, and lifestyle.
- Benefits: Competitive salary, performance bonuses, hybrid working, 28 days holiday, and share options.
- Other info: Be part of a rapidly growing agency with direct exposure to leadership and exciting career opportunities.
- Why this job: Join a dynamic team and shape the future of influencer marketing on TikTok.
- Qualifications: Experience in TikTok Shop affiliates, strong leadership skills, and commercial acumen.
The predicted salary is between 60000 - 80000 € per year.
About Somerce
Somerce is a TikTok Shop specialist agency. We drive GMV growth for some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU. We run three service lines: TikTok Shop Affiliate, TikTok Live, and Content. Across those, we manage trading strategy, affiliate and influencer programmes, live commerce, creator content and paid media. Our clients include Unilever, Free Soul, Huel and many more. We've scaled from founding to 50+ FTE in under two years. Influencer is one of our most commercially important and fastest-growing service lines.
The Role
We're hiring a Head of Influencer to lead the day-to-day delivery and team management of Somerce's Influencer function. This role sits underneath the Influencer Marketing Director and owns the operating engine that powers our TikTok Shop affiliate programmes and wider influencer activity for clients. You’ll line-manage the influencer managers and executives, own the quality and pace of delivery across the client portfolio, and be the senior operational voice on influencer in client meetings. Your time will split roughly 60% leading the team and overseeing client delivery, 30% on senior creator and talent-management relationships, and 10% on strategic input to the wider function. This is a role for someone who has already built a deep operating understanding of TikTok Shop affiliates and creator partnerships, who is ready to lead a team rather than execute individually, and who wants to be the operating engine behind a fast-growing influencer function.
What You Will Do
- Team Leadership & Delivery
- Line-manage the influencer managers and executives across the client portfolio
- Run weekly team standups, 1:1s and performance reviews
- Set the operating rhythm for the function, including outreach targets, response times, creator pipeline quality and reporting cadence
- Hold the bar on quality and pace across every active client programme
- Coach and develop the team's commercial confidence with creators, particularly on briefing, negotiating and managing performance conversations
- Support the Influencer Marketing Director on hiring, onboarding and capability development
- TikTok Shop Affiliate Programmes
- Oversee delivery of affiliate programmes across the client portfolio, ensuring every account is properly resourced and performing against its GMV targets
- Own creator tiering and segmentation across Halo, Macro, Star and Micro affiliates
- Set commission, sample and incentive strategy in line with each client's margin profile
- Lead on marquee and high-priority creator partnerships, including outreach, contracting and ongoing relationship management
- Manage Somerce's TikTok Shop platform relationships day-to-day, including TAM communication, KLS approvals and platform-side opportunities
- Drive continuous improvement in creator yield, including GMV per creator, conversion rate, retention rate and reactivation
- Wider Influencer Activity
- Lead delivery of wider influencer briefs beyond TikTok Shop, including gifted campaigns, paid partnerships and ambassador programmes
- Run senior creator and talent-management relationships, particularly where commercials are complex or marquee-tier talent is involved
- Own the briefing, contracting and creative approval process across wider influencer activity
- Ensure all activity ties back to commercial outcomes for the client, not just impressions or engagement
- Client Accountability
- Act as the senior influencer voice in client meetings across the portfolio
- Partner with Account Directors and Account Managers to ensure influencer activity is integrated into the wider trading and content strategy
- Lead influencer-specific sections of QBRs, monthly reviews and strategy presentations
- Support new business pitches with strong influencer strategy and case studies
- Operations, Process & Reporting
- Own the operational systems and processes that power the function, including CRM, outreach tooling, contract management and reporting
- Continuously refine the influencer playbook so the team's best practice is documented and scalable
- Own weekly and monthly reporting on influencer performance, both internally and to clients
- Manage creator commercials within agreed guardrails and flag escalations to the Influencer Marketing Director
Requirements
- Senior influencer operator. You've worked in TikTok Shop affiliate or creator partnerships at Senior Manager or Head-of level, and you're ready to step up into a Head-of role with full team ownership
- TikTok Shop fluent. You understand affiliate mechanics, GMV Max, FBT, KLS and the day-to-day reality of running creator programmes at scale
- People manager. You've line-managed at least 2-3 direct reports and you enjoy the coaching and development side of leadership
- Commercially sharp. You understand the unit economics of creators, you can structure a commercial that protects client margin, and you can have hard conversations with talent about performance
- Calm under pace. You can hold a portfolio of moving programmes without losing the plot, and you can prioritise hard when everything feels urgent
- Network. You bring existing creator and talent-management relationships you can plug into the portfolio from day one
- High standards. You care about the quality of the work, the speed of the response and the experience clients have with the function
Benefits
- Competitive salary, reviewed 6 monthly
- Performance-linked bonus structure
- Hybrid working from our central London or Manchester office (3 days per week)
- 28 days holiday plus bank holidays, with additional days for tenure
- Regular team socials & events
- Direct exposure to the leadership team and the commercial running of the business
- A front-row seat to the fastest-moving channel in commerce
- Share options
Head of Influencer in Manchester employer: Somerce®
At Somerce, we pride ourselves on being a dynamic and innovative agency that champions growth in the influencer marketing space. Our collaborative work culture fosters creativity and teamwork, while our commitment to employee development ensures that you will have ample opportunities to grow your skills and advance your career. With competitive salaries, performance bonuses, and a hybrid working model from our vibrant London or Manchester offices, we offer a rewarding environment for those looking to make a significant impact in the fast-paced world of TikTok Shop.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer space. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your expertise! When you’re chatting with potential employers or at networking events, share your insights on TikTok Shop affiliates and creator partnerships. This will position you as a knowledgeable candidate who’s ready to lead.
✨Tip Number 3
Prepare for interviews by practising common questions related to influencer marketing. Think about how you’d manage a team or handle client relationships. We want to see your leadership skills shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Influencer in Manchester
Some tips for your application 🫡
Show Your Passion for Influencer Marketing:When writing your application, let your enthusiasm for influencer marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and have ideas on how to drive growth in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in TikTok Shop affiliates or creator partnerships. We’re looking for someone who can hit the ground running, so connect your past roles to what we do at Somerce and how you can contribute to our success.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if it helps to make your achievements stand out – we want to see what you’ve accomplished!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Somerce®
✨Know Your TikTok Shop Inside Out
Make sure you’re well-versed in TikTok Shop affiliate mechanics and the latest trends in influencer marketing. Brush up on GMV Max, FBT, and KLS, as these are crucial for the role. Being able to discuss these topics confidently will show that you’re ready to lead.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams in the past. Highlight your experience with coaching and developing talent, as this is key for the Head of Influencer role. Be ready to discuss how you set performance targets and maintain high standards across your team.
✨Demonstrate Commercial Acumen
Understand the unit economics of creators and be prepared to discuss how you can structure deals that protect client margins. Think about past experiences where you had tough conversations with talent about performance and how you navigated those situations.
✨Bring Your Network to the Table
If you have existing relationships with creators or talent managers, mention them! This role requires a strong network, so be ready to discuss how you can leverage these connections to benefit Somerce’s clients right from day one.
