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- Tasks: Lead TikTok LIVE strategies to drive sales and engage audiences.
- Company: Somerce, a dynamic agency specialising in TikTok Shop growth.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Why this job: Join a fast-paced team and shape the future of social commerce.
- Qualifications: Experience in TikTok LIVE or e-commerce with strong commercial acumen.
- Other info: Enjoy a creative environment with clear career progression and real impact.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU. LIVE commerce sits at the centre of our growth engine, and this role is critical to delivering cut-through results at scale.
What you will do
This is a strategy-first LIVE role, not a scheduling or production role. We’re looking for a TikTok LIVE Strategist to lead the strategy behind daily LIVE trading and showcase events. You’ll be responsible for building, owning and optimising LIVE strategies that convert attention into revenue. You’ll work closely with brands, presenters, LIVE Ops, affiliate teams and paid media to ensure every LIVE has a clear commercial purpose and delivers against GMV targets.
LIVE Strategy Ownership
- Own the LIVE strategy for a portfolio of brands on TikTok Shop
- Build clear, commercially grounded LIVE plans across:
- Daily always-on lives
- Campaign-led lives
- Showcase and tentpole events
Trading & Commercial Planning
- Build LIVE trading calendars aligned to:
- Promotions
- Launches
- Retail moments
- Product sequencing
- Bundles
- Offers and incentives
Performance & Optimisation
- Analyse LIVE performance across:
- GMV
- Conversion rate
- AOV
- Retention and repeat viewing
Client Leadership
- Act as the LIVE strategy lead for clients
- Confidently present LIVE plans, results and recommendations
- Educate brands on how LIVE fits into wider TikTok Shop growth
- Challenge clients where needed to drive better outcomes
What We’re Looking For
Essential
- Proven experience in TikTok LIVE, social commerce or e-commerce trading
- Strong commercial mindset with comfort owning GMV targets
- Deep understanding of:
- LIVE conversion mechanics
- Product sequencing and bundling
- Promotional strategy
Desirable
- Experience running daily LIVE programmes or large showcase events
- Background in beauty, fashion, lifestyle or FMCG
- Experience working with affiliates and paid media alongside LIVE
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock-watching
Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
TikTok Live Strategist in London employer: Somerce®
Contact Detail:
Somerce® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Live Strategist in London
✨Tip Number 1
Get to know TikTok inside out! Spend time on the platform, understand trends, and see what successful LIVE events look like. This will help you craft strategies that resonate with audiences.
✨Tip Number 2
Network like a pro! Connect with brands, presenters, and other strategists in the industry. Building relationships can open doors and give you insights that are invaluable for your strategy.
✨Tip Number 3
Don’t just focus on the numbers; tell a story! When presenting your LIVE plans, make sure to highlight how they align with brand objectives and the emotional connection with the audience.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who can drive results. Show us your enthusiasm for LIVE commerce and how you can contribute to our growth!
We think you need these skills to ace TikTok Live Strategist in London
Some tips for your application 🫡
Show Your Passion for TikTok LIVE: When you're writing your application, let your enthusiasm for TikTok LIVE shine through! We want to see that you understand the platform and are excited about driving GMV growth. Share any relevant experiences or ideas that demonstrate your passion.
Be Clear and Concise: We appreciate straightforward communication. Make sure your application is easy to read and gets straight to the point. Highlight your key achievements and how they relate to the role of TikTok LIVE Strategist without waffling on.
Tailor Your Application: Don’t just send a generic application! Tailor it to reflect the specific skills and experiences that match our job description. Show us how your background in social commerce or e-commerce trading makes you the perfect fit for this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Somerce®
✨Know Your TikTok LIVE Inside Out
Make sure you’re well-versed in TikTok LIVE mechanics and how they drive conversion. Brush up on successful case studies and be ready to discuss how you can apply those strategies to the brands you'll be working with.
✨Bring Data to the Table
Prepare to showcase your analytical skills by bringing examples of how you've used performance data to optimise LIVE events. Be ready to explain how you would define success metrics like GMV and AOV for different campaigns.
✨Craft a Compelling LIVE Strategy
Before the interview, think about how you would build a LIVE strategy for a specific brand. Outline your approach to product sequencing, bundling, and promotional strategies, and be prepared to present this during your chat.
✨Show Off Your Communication Skills
Since client leadership is key, practice articulating your ideas clearly and confidently. Think about how you would educate clients on the importance of LIVE commerce and how to challenge them constructively to achieve better outcomes.