At a Glance
- Tasks: Lead influencer marketing strategies and manage a dynamic team to drive growth.
- Company: Join Somerce, a fast-growing TikTok Shop specialist agency.
- Benefits: Competitive salary, performance bonuses, hybrid work, and generous holiday allowance.
- Other info: Enjoy regular team socials and direct exposure to leadership.
- Why this job: Be at the forefront of influencer marketing in a rapidly evolving industry.
- Qualifications: Proven experience at Director level in influencer or creator-led businesses.
The predicted salary is between 80000 - 100000 € per year.
Somerce is a TikTok Shop specialist agency. We drive GMV growth for some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU. We run three service lines: TikTok Shop Affiliate, TikTok Live, and Content. Across those, we manage trading strategy, affiliate and influencer programmes, live commerce, creator content and paid media.
Our clients include Unilever, Free Soul, Huel and many more. We've scaled from founding to 50+ FTE in under two years. Influencer is one of our most commercially important and fastest-growing service lines.
We're hiring an Influencer Marketing Director to lead our Influencer function. The role covers both TikTok Shop affiliate programmes and wider influencer marketing, including campaign-led work, gifting, paid partnerships and ambassador programmes. This is a senior leadership role reporting to the CEO. You'll sit on the senior leadership team alongside the Performance Director, COO and MD. You'll lead a growing team that includes a Head of Influencer and the wider influencer managers and executives beneath. You'll own the P&L, strategy and client outcomes for one of Somerce's most important service lines.
This role is for someone who has already operated at Director level in an influencer or creator-led business. You'll understand TikTok Shop affiliate mechanics deeply, and you'll have the commercial and people leadership chops to build a function that scales from c.£2m to £5m+ in service-line revenue over the next 24 months.
What you will do
- Strategic & Commercial Leadership
- Own the strategy, P&L and commercial performance of the Influencer service line across both TikTok Shop affiliates and wider influencer marketing.
- Set the annual plan, including revenue targets, margin targets, headcount, capability roadmap and product offering.
- Identify and build new service lines within Influencer, such as agency-of-record retainers, campaign-led work, talent management and ambassador programmes, and price them appropriately.
- Work with the Commercial Director on new business pitches, RFP responses and pricing for influencer-heavy briefs.
- TikTok Shop Affiliate Strategy
- Own the strategic direction of how Somerce uses affiliates to drive GMV for clients.
- Define and continuously evolve the affiliate playbook across creator tiers (Halo, Macro, Star and Micro) and across product categories.
- Set the standard for affiliate commercials: commission structures, sample strategy, deal-led incentives, exclusive partnerships and tiered rewards.
- Lead strategy for marquee creator partnerships including talent acquisition, contracting and commercial structuring.
- Own the relationship with TikTok Shop directly: TAM contacts, KLS, FBT, creator marketplace and platform-side opportunities.
- Wider Influencer Marketing
- Build and lead Somerce's wider influencer offering beyond TikTok Shop, including gifted campaigns, paid partnerships, ambassador programmes and integrated cross-platform campaigns.
- Develop the agency's capability to deliver creator strategy that spans TikTok, Instagram, YouTube and emerging platforms.
- Set the framework for how Somerce sources, briefs, contracts and measures wider influencer activity.
- Lead senior client conversations on influencer strategy at brand-marketing level, not just trading level.
- Team Leadership & Development
- Line-manage the Head of Influencer and own the full Influencer org structure.
- Hire, develop and retain the Influencer team across Director, Manager and Executive levels.
- Run quarterly performance reviews, succession planning and individual development plans.
- Build the training and capability framework for the function, covering onboarding, playbooks, certifications and progression.
- Create a high-performance culture that retains the best creator and affiliate operators in the market.
- Client & Commercial Accountability
- Act as the senior point of escalation across all influencer-heavy client relationships.
- Own retention, growth and renewal of influencer-led accounts.
- Lead QBRs and strategic reviews at CMO and brand-director level for top-tier clients.
- Identify upsell and cross-sell opportunities across the existing portfolio and feed into commercial pipeline.
- Performance, Reporting & Operations
- Set the measurement framework for influencer performance across GMV, CAC, ROAS, creator yield, programme size and margin.
- Own the influencer function's contribution to monthly and quarterly board reporting.
- Build the operational systems needed to scale the function, including CRM, outreach tooling, contract management and reporting infrastructure.
- Set creator commercial guardrails and approval thresholds so the team can move fast without margin leakage.
Requirements
- Senior influencer leader. You've operated at Director or Senior Director level in a creator, talent, social or influencer agency, or led an in-house influencer function at a major consumer brand.
- TikTok Shop fluent. You have meaningful, hands-on understanding of TikTok Shop affiliate mechanics, including GMV Max, FBT, KLS, Spark Ads, commission structures and creator tier economics.
- Commercial operator. You've owned a P&L or service line, set pricing, managed margin and grown revenue at the multi-million pound level.
- People leader. You've built and scaled teams of 10+, you hire well, and people stay and grow under you.
- Network. You bring existing relationships across talent agencies, creator management, brand-side marketing leadership and TikTok platform contacts.
- Pace and standards. You move quickly, you set a high bar for the work, and you can hold senior conversations at CMO and Founder level.
- Commercially literate on creators. You understand the economics of creators across tiers, you know what a fair commercial looks like, and you don't get romanced by follower counts.
Benefits
- Competitive salary, reviewed 6 monthly.
- Performance-linked bonus structure.
- Hybrid working from our central London or Manchester office (3 days per week).
- 28 days holiday plus bank holidays, with additional days for tenure.
- Regular team socials & events.
- Direct exposure to the leadership team and the commercial running of the business.
- A front-row seat to the fastest-moving channel in commerce.
- Share options.
Influencer Marketing Director in London employer: Somerce®
Somerce is an exceptional employer, offering a dynamic work environment that thrives on innovation and collaboration. With a competitive salary, performance-linked bonuses, and hybrid working options from our central London or Manchester office, employees enjoy a healthy work-life balance while being part of a rapidly growing agency. The company fosters a culture of growth, providing direct exposure to leadership and opportunities for professional development, making it an ideal place for those looking to make a significant impact in the influencer marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to industry leaders on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past campaigns and successes in influencer marketing. Use case studies to demonstrate how you’ve driven growth and engagement. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Somerce, and express your interest in working with them. Tailor your message to show how you can add value to their influencer marketing efforts.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in influencer marketing and TikTok Shop mechanics. Consider taking online courses or attending workshops. This not only boosts your knowledge but also shows potential employers that you’re committed to growing in your field.
We think you need these skills to ace Influencer Marketing Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Marketing Director role. Highlight your experience with TikTok Shop and influencer marketing, showing us how you can drive growth and lead a team effectively.
Showcase Your Achievements:We want to see your impact! Include specific examples of how you've managed P&L, set revenue targets, or led successful campaigns in your previous roles. Numbers speak volumes, so don’t hold back!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits our culture and can engage with clients at a senior level, so be genuine about your passion for influencer marketing and leadership.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Somerce®
✨Know Your TikTok Shop Inside Out
Make sure you have a solid understanding of TikTok Shop affiliate mechanics. Brush up on GMV Max, FBT, KLS, and commission structures. Being able to discuss these topics confidently will show that you're not just familiar with the platform but are ready to lead it.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and scaled teams in previous roles. Highlight your experience in managing P&L and driving revenue growth. This is a senior role, so demonstrating your people leadership and commercial acumen is crucial.
✨Bring Your Network to the Table
Be ready to discuss your existing relationships within the influencer and creator space. Mention any connections you have with talent agencies or brand-side marketing leaders. This can set you apart as someone who can hit the ground running.
✨Prepare for Strategic Conversations
Think about how you would approach strategic discussions at the CMO and Founder level. Prepare insights on how to drive GMV growth and enhance influencer strategies. Showing that you can hold high-level conversations will demonstrate your readiness for this leadership position.
