At a Glance
- Tasks: Lead influencer marketing strategies and manage creator campaigns on TikTok Shop.
- Company: Dynamic TikTok Shop agency in London, focused on social commerce.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced environment with excellent career development opportunities.
- Why this job: Join a young, ambitious team and shape the future of influencer marketing.
- Qualifications: 4+ years in influencer marketing with strong TikTok experience.
The predicted salary is between 60000 - 80000 € per year.
Somerce is a fast-paced and creative TikTok Shop agency based in London. We help brands unlock the full potential of TikTok Shop by creating high-performing strategies that drive real growth. Our team is young, ambitious, and deeply plugged into the creator economy. We live and breathe social commerce, and we’re on the hunt for a motivated individual to support our growing team.
The Role
- Influencer Strategy & Leadership
- Define and lead the overarching influencer and affiliate marketing strategy across TikTok Shop.
- Build scalable frameworks for sourcing, recruiting, activating, and retaining high-performing creators and affiliates.
- Own the development and management of TikTok Shop creator campaigns, ensuring alignment with business and client objectives.
- Act as a strategic advisor to internal teams and clients on creator-led growth, UGC, and affiliate success.
- Affiliate Program Management (TikTok Shop)
- Build and manage an active network of high-performing creators, including onboarding, education, and incentivisation plans.
- Monitor key performance metrics such as clicks, conversions, and GMV to optimise campaign outcomes and ROI.
- Maintain relationships with TikTok's Creator Marketplace and affiliate tools to stay ahead of new features and opportunities.
- Team Leadership & Development
- Manage and grow the influencer marketing team, setting clear goals and coaching team members to success.
- Oversee day-to-day operations, resourcing, and prioritisation across the influencer function.
- Foster strong collaboration with client services, creative, and strategy departments.
- Client Collaboration & Campaign Execution
- Work with the Account Directors and Brand teams to design creator strategies that drive GMV and align with client KPIs.
- Provide clients with influencer recommendations, budget planning, and strategic reporting.
- Lead campaign briefings, talent negotiations, and influencer onboarding.
- Performance Tracking & Reporting
- Develop a comprehensive influencer reporting framework, tracking performance at campaign and creator levels.
- Regularly report on campaign impact, affiliate sales, and influencer ROI to internal and external stakeholders.
- Platform & Industry Expertise
- Stay up to date with TikTok algorithm changes, TikTok Shop updates, affiliate trends, and creator marketplace innovations.
- Represent the business at industry events, creator meetups, and client-facing presentations.
- Build strong relationships with key platforms and agencies to stay at the forefront of creator commerce.
Requirements
- 4+ years experience in influencer marketing, creator partnerships, or affiliate marketing - ideally with a strong TikTok or social commerce focus.
- Proven track record in building and scaling influencer campaigns that drive measurable commercial results.
- Strong understanding of TikTok Shop affiliate mechanics, creator partnerships, and platform tools.
- Excellent leadership, stakeholder management, and communication skills.
- Analytical mindset with the ability to interpret performance data and optimise accordingly.
- Comfortable working in a fast-paced, growth-driven environment.
Head of Influencer Marketing in London employer: Somerce®
Somerce is an exceptional employer that thrives on creativity and innovation in the heart of London. With a vibrant work culture that encourages collaboration and personal growth, employees are empowered to lead impactful influencer marketing strategies while enjoying the benefits of a dynamic team environment. The company offers unique opportunities for professional development within the rapidly evolving social commerce landscape, making it an ideal place for ambitious individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past campaigns and successes in influencer marketing. Use data to back up your achievements and make it visually appealing. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Somerce, and express your interest in working with them. A well-crafted message can go a long way in getting noticed.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in TikTok and influencer marketing. Follow industry leaders, read relevant blogs, and consider taking online courses. This shows potential employers that you’re passionate and committed to growing in your field.
We think you need these skills to ace Head of Influencer Marketing in London
Some tips for your application 🫡
Show Your Passion for TikTok:When you're writing your application, let your enthusiasm for TikTok and social commerce shine through. We want to see that you’re not just familiar with the platform but that you genuinely love it and understand its potential for brands.
Highlight Relevant Experience:Make sure to showcase your experience in influencer marketing or affiliate marketing, especially if it’s related to TikTok. Use specific examples of campaigns you've worked on and the results they achieved to demonstrate your expertise.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in our job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Somerce®
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok's latest features and trends. Familiarise yourself with successful influencer campaigns and be ready to discuss how you would apply those insights to Somerce's strategies.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your experience in coaching and developing talent, as this role requires strong team leadership and collaboration.
✨Be Data-Driven
Brush up on key performance metrics relevant to influencer marketing. Be prepared to discuss how you’ve used data to optimise campaigns and drive ROI, as analytical skills are crucial for this position.
✨Engage with Their Vision
Understand Somerce’s mission and values. Be ready to articulate how your personal goals align with their vision for growth in the creator economy, showing that you’re not just a fit for the role but also for the company culture.
