At a Glance
- Tasks: Lead and manage influencer teams, oversee TikTok Shop affiliate programmes, and drive client success.
- Company: Join Somerce, a fast-growing TikTok Shop specialist agency with top brands.
- Benefits: Competitive salary, performance bonuses, hybrid work, and 28 days holiday.
- Other info: Enjoy regular team socials and direct exposure to business leadership.
- Why this job: Be at the forefront of influencer marketing in a dynamic and innovative environment.
- Qualifications: Experience in TikTok Shop affiliates, team leadership, and strong commercial acumen required.
The predicted salary is between 60000 - 80000 € per year.
About Somerce
Somerce is a TikTok Shop specialist agency. We drive GMV growth for some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU. We run three service lines: TikTok Shop Affiliate, TikTok Live, and Content. Across those, we manage trading strategy, affiliate and influencer programmes, live commerce, creator content and paid media. Our clients include Unilever, Free Soul, Huel and many more. We've scaled from founding to 50+ FTE in under two years. Influencer is one of our most commercially important and fastest-growing service lines.
The Role
We're hiring a Head of Influencer to lead the day-to-day delivery and team management of Somerce's Influencer function. This role sits underneath the Influencer Marketing Director and owns the operating engine that powers our TikTok Shop affiliate programmes and wider influencer activity for clients. You'll line-manage the influencer managers and executives, own the quality and pace of delivery across the client portfolio, and be the senior operational voice on influencer in client meetings. Your time will split roughly 60% leading the team and overseeing client delivery, 30% on senior creator and talent-management relationships, and 10% on strategic input to the wider function. This is a role for someone who has already built a deep operating understanding of TikTok Shop affiliates and creator partnerships, who is ready to lead a team rather than execute individually, and who wants to be the operating engine behind a fast-growing influencer function.
What you will do
- Team Leadership & Delivery
- Line-manage the influencer managers and executives across the client portfolio
- Run weekly team standups, 1:1s and performance reviews
- Set the operating rhythm for the function, including outreach targets, response times, creator pipeline quality and reporting cadence
- Hold the bar on quality and pace across every active client programme
- Coach and develop the team's commercial confidence with creators, particularly on briefing, negotiating and managing performance conversations
- Support the Influencer Marketing Director on hiring, onboarding and capability development
- TikTok Shop Affiliate Programmes
- Oversee delivery of affiliate programmes across the client portfolio, ensuring every account is properly resourced and performing against its GMV targets
- Own creator tiering and segmentation across Halo, Macro, Star and Micro affiliates
- Set commission, sample and incentive strategy in line with each client's margin profile
- Lead on marquee and high-priority creator partnerships, including outreach, contracting and ongoing relationship management
- Manage Somerce's TikTok Shop platform relationships day-to-day, including TAM communication, KLS approvals and platform-side opportunities
- Drive continuous improvement in creator yield, including GMV per creator, conversion rate, retention rate and reactivation
- Wider Influencer Activity
- Lead delivery of wider influencer briefs beyond TikTok Shop, including gifted campaigns, paid partnerships and ambassador programmes
- Run senior creator and talent-management relationships, particularly where commercials are complex or marquee-tier talent is involved
- Own the briefing, contracting and creative approval process across wider influencer activity
- Ensure all activity ties back to commercial outcomes for the client, not just impressions or engagement
- Client Accountability
- Act as the senior influencer voice in client meetings across the portfolio
- Partner with Account Directors and Account Managers to ensure influencer activity is integrated into the wider trading and content strategy
- Lead influencer-specific sections of QBRs, monthly reviews and strategy presentations
- Support new business pitches with strong influencer strategy and case studies
- Operations, Process & Reporting
- Own the operational systems and processes that power the function, including CRM, outreach tooling, contract management and reporting
- Continuously refine the influencer playbook so the team's best practice is documented and scalable
- Own weekly and monthly reporting on influencer performance, both internally and to clients
- Manage creator commercials within agreed guardrails and flag escalations to the Influencer Marketing Director
Requirements
- Senior influencer operator. You've worked in TikTok Shop affiliate or creator partnerships at Senior Manager or Head-of level, and you're ready to step up into a Head-of role with full team ownership.
- TikTok Shop fluent. You understand affiliate mechanics, GMV Max, FBT, KLS and the day-to-day reality of running creator programmes at scale.
- People manager. You've line-managed at least 2-3 direct reports and you enjoy the coaching and development side of leadership.
- Commercially sharp. You understand the unit economics of creators, you can structure a commercial that protects client margin, and you can have hard conversations with talent about performance.
- Calm under pace. You can hold a portfolio of moving programmes without losing the plot, and you can prioritise hard when everything feels urgent.
- Network. You bring existing creator and talent-management relationships you can plug into the portfolio from day one.
- High standards. You care about the quality of the work, the speed of the response and the experience clients have with the function.
Benefits
- Competitive salary, reviewed 6 monthly
- Performance-linked bonus structure
- Hybrid working from our central London or Manchester office (3 days per week)
- 28 days holiday plus bank holidays, with additional days for tenure
- Regular team socials & events
- Direct exposure to the leadership team and the commercial running of the business
- A front-row seat to the fastest-moving channel in commerce
- Share options
Head of Influencer in London employer: Somerce®
At Somerce, we pride ourselves on being a dynamic and innovative employer that champions growth and creativity in the fast-paced world of TikTok Shop. Our collaborative work culture fosters team development and offers direct exposure to leadership, ensuring that every employee has the opportunity to make a meaningful impact while enjoying competitive benefits like hybrid working, performance bonuses, and generous holiday allowances. Join us in our central London or Manchester office and be part of a rapidly expanding agency that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer space. Attend events, join online communities, and don’t be shy to slide into DMs. The more connections you make, the better your chances of landing that Head of Influencer role.
✨Tip Number 2
Show off your TikTok Shop knowledge! When you get the chance to chat with potential employers, drop some insights about affiliate mechanics and creator partnerships. This will show them you’re not just another candidate; you’re the one they need to drive their influencer function forward.
✨Tip Number 3
Prepare for those interviews by practising your leadership stories. Think about times you’ve managed teams, coached talent, or handled tricky conversations. We want to hear how you’ve made an impact and how you can bring that magic to Somerce!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Somerce team. Let’s get you on board!
We think you need these skills to ace Head of Influencer in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Influencer role. Highlight your experience with TikTok Shop affiliates and any leadership roles you've had. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for influencer marketing and why you’re excited about joining Somerce. Let us know how you can contribute to our fast-growing team.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve driven GMV growth or improved creator partnerships in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Somerce®
✨Know Your TikTok Shop Inside Out
Make sure you brush up on your knowledge of TikTok Shop affiliates and creator partnerships. Understand the mechanics like GMV Max and FBT, as well as how to run successful creator programmes. This will show that you're not just familiar with the platform but can also lead the team effectively.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams in the past. Be ready to discuss your approach to coaching and developing talent, especially in high-pressure situations. Highlighting your experience in line-managing others will demonstrate that you're ready for this Head of role.
✨Bring Your Commercial Acumen
Be prepared to discuss the unit economics of creators and how you can structure deals that protect client margins. Think of specific instances where you've had tough conversations about performance with talent, as this will illustrate your commercial sharpness and ability to handle complex negotiations.
✨Demonstrate Your Network
Come armed with insights into your existing creator and talent-management relationships. Mention how these connections can benefit Somerce from day one. This will not only show your readiness to hit the ground running but also your understanding of the influencer landscape.
