At a Glance
- Tasks: Manage and optimise TikTok paid campaigns for various brands, ensuring top performance.
- Company: Dynamic agency focused on social commerce with a fast-paced culture.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Other info: Opportunity for career growth and direct exposure to high-growth brands.
- Why this job: Become a TikTok paid specialist and shape the future of social commerce.
- Qualifications: Experience in managing TikTok Ads and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
Description
What You Will Do
- Campaign Management & Execution
- Build, manage and optimise paid campaigns across a portfolio of Tik Tok Shop brands day-to-day
- Work across the full suite of Tik Tok ad formats
- Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
- Launch campaigns accurately and on time, aligned to trading calendars and client priorities
- Monitor spend and performance daily - catching issues early and acting quickly
- Performance Optimisation
- Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
- Identify what is working and scale it; identify what is not and fix it or cut it
- Run structured A/B tests across creative, audiences and campaign structures
- Continuously improve ROAS, CPA and GMV contribution across accounts
- Use Tik Tok's native analytics alongside third-party attribution tools to make informed decisions
- Creative Performance & Briefing
- Develop a sharp eye for what creative performs on Tik Tok - hooks, formats, pacing, messaging
- Translate performance data into clear, actionable briefs for the content team
- Work closely with creative to ensure paid assets are built for conversion, not just awareness
- Stay on top of what is trending on Tik Tok and factor it into creative direction
- Reporting & Client Communication
- Prepare clear, accurate performance reports for your accounts - weekly and monthly
- Present paid performance in client calls with confidence, translating data into plain commercial language
- Flag issues or opportunities proactively - don't wait to be asked
- Contribute to QBRs and strategy sessions with data-backed insight
- Collaboration & Growth
- Work closely with account managers to align paid activity with broader client strategy and trading calendars
- Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction
- Stay current with Tik Tok platform updates, new ad products and best practices - and bring that knowledge into the team
- Support the Account Directors on agency-level initiatives and process improvements
- How You'll Work
- Hands-on, detail-oriented and commercially focused - you are in the platform, not above it
- Fast-paced environment where things move quickly and you are expected to keep up
- You own your accounts - you are not waiting to be told what to do
- This is a great role for someone who wants to become a genuine Tik Tok paid specialist and build their career in social commerce
Requirements
Essential
- Hands-on experience managing paid social campaigns, with direct experience in Tik Tok Ads Manager
- Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them
- Comfortable managing multiple client accounts simultaneously without dropping the ball
- Strong analytical instinct - you look at data and know what it is telling you
- Good communicator who can explain performance clearly in writing and in conversation
- Organised, proactive and comfortable working at pace
Desirable
- Experience with Tik Tok Shop-specific ad formats - GMV Max, VSA, Spark Ads
- Background in beauty, fashion, lifestyle or FMCG paid media
- Experience at a performance or social commerce agency
- Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity
Benefits
- Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours - we care about output, not clock-watching
- Growth & Career Development
- Clear path to senior leadership for the right person
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to shape how we work as the agency scales
- Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients - shared success matters
- The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You'll have real influence, not just responsibility
- If you perform, you'll grow - simple as that
Locations
Paid Manager - TikTok in London, Manchester employer: Somerce®
Somerce is an exceptional employer, offering a dynamic and fast-paced work environment where creativity and performance are at the forefront. As the Head of Paid Media, you'll have the opportunity to lead a talented team while driving significant growth for renowned brands in the beauty, fashion, and lifestyle sectors. With competitive salaries, flexible working arrangements, and a strong focus on employee development, Somerce empowers its staff to make impactful contributions and grow their careers in the exciting world of TikTok Shop.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Manager - TikTok in London, Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Somerce® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Somerce® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Somerce® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Somerce®. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Manager - TikTok in London, Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Somerce®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Somerce®:Show us that you’ve done your homework! In your application, briefly mention what you admire about Somerce®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Somerce®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Somerce® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Somerce®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
