At a Glance
- Tasks: Lead influencer marketing strategies for top e-commerce brands on TikTok Shop.
- Company: Join Somerce, a dynamic agency driving growth for leading beauty and lifestyle brands.
- Benefits: Enjoy competitive salary, performance bonuses, flexible hours, and 28 days holiday.
- Other info: Fast-paced culture with clear career progression and opportunities for personal growth.
- Why this job: Make a real impact in the fast-paced world of social commerce and influencer marketing.
- Qualifications: Experience in influencer marketing and strong data analysis skills required.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You'll act as the strategic lead for your clients while staying close to the numbers day-to-day.
Our clients include: P. Louise, Unilever, Free Soul & L'Oreal.
What You Will Do
- Client & Strategy Ownership
- Own a portfolio of e-commerce brands on TikTok Shop
- Act as the main point of contact while leading strategy, performance and delivery
- Build clear, commercially grounded TikTok Shop growth plans
- Translate business goals into weekly and monthly trading actions
- E-commerce Trading & Merchandising
- Own trading calendars aligned to promotions, launches and key retail moments
- Lead product merchandising strategy across:
- Product selection
- Bundling
- Pricing
- Promotions and incentives
- Continuously optimise AOV, conversion rate and GMV
- Identify underperforming SKUs and opportunities to scale winners
- Influencer / Affiliate Strategy
- Own the influencer and affiliate strategy for your client portfolio
- Define how affiliates are used to drive GMV
- Work closely with creators to:
- Set creator priorities
- Shape product focus
- Align offers and incentives
- Build and refine creator trading strategies around:
- Deal-led moments
- Always-on content
- Live and campaign support
- Analyse affiliate performance and continuously optimise output
- Ensure affiliate activity aligns with overall trading and margin goals
- Performance & Reporting
- Monitor daily, weekly and monthly performance metrics
- Lead performance reviews with clients, backed by clear insights and actions
- Forecast GMV and trading performance
- Use data over opinions to inform decisions
How You'll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You're expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
Requirements
What We're Looking For
- Essential
- Proven experience in influencer marketing for ecommerce brands
- Strong understanding of:
- Influencer marketing campaigns
- Gifted strategies not just paid collaborations
- Ownership of a brand P&L for influencer marketing
- Comfortable working with performance data and GMV targets
- Commercially minded and confident making decisions
- Strong communication skills with both internal teams and clients
- Desirable
- Experience with TikTok Shop, marketplaces or social commerce
- Background in beauty, fashion, lifestyle or FMCG e-commerce
Benefits
- Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours - we care about output, not clock-watching
- Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
- Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You'll have real influence, not just responsibility
- If you perform, you'll grow, simple as that
Influencer Marketing Manager employer: Somerce®
Somerce is an exceptional employer that fosters a fast-paced, high-ownership culture where creativity and performance are celebrated. With competitive salaries, flexible working hours, and a strong focus on employee growth through clear progression paths and regular performance reviews, you will have the opportunity to make a significant impact while working with leading brands in the beauty, fashion, and lifestyle sectors. Our commitment to wellness and team engagement, alongside the chance to be at the forefront of TikTok Shop and social commerce, makes Somerce a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past influencer campaigns and successes. Use data to back up your achievements, like increased GMV or successful collaborations. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Somerce, and express your interest in working with them. Tailor your message to show how you can add value to their team.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in influencer marketing and TikTok Shop. Follow relevant blogs, podcasts, and social media accounts. This knowledge will not only help you in interviews but also show your passion for the industry.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Show Your Passion for Influencer Marketing:When writing your application, let your enthusiasm for influencer marketing shine through. Share specific examples of campaigns you've worked on and how they drove results. We want to see that you’re not just experienced but genuinely excited about the field!
Tailor Your Application:Make sure to customise your application for the Influencer Marketing Manager role. Highlight your relevant experience with e-commerce brands and TikTok Shop specifically. We love seeing candidates who take the time to align their skills with what we’re looking for!
Be Data-Driven:Since this role involves a lot of performance metrics, don’t shy away from showcasing your analytical skills. Include any data or results from past campaigns that demonstrate your ability to drive GMV and optimise performance. We appreciate a numbers-savvy applicant!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Somerce!
How to prepare for a job interview at Somerce®
✨Know Your Numbers
As an Influencer Marketing Manager, you'll need to be comfortable with performance data and GMV targets. Brush up on key metrics related to e-commerce and influencer marketing before your interview. Be ready to discuss how you've used data to inform decisions in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about specific strategies you've implemented for influencer marketing campaigns. Think of examples where you owned a brand's P&L and how you translated business goals into actionable plans. This will demonstrate your strategic thinking and ownership mentality.
✨Familiarise Yourself with TikTok Shop
Since Somerce focuses on TikTok Shop, make sure you understand its features and how it differs from other platforms. Research successful campaigns on TikTok and be ready to share your thoughts on what makes them work. This shows your enthusiasm and knowledge about the industry.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice articulating your ideas clearly and confidently, especially when discussing past experiences with clients or internal teams. Consider doing mock interviews to refine your delivery and ensure you come across as both knowledgeable and approachable.
