Head of Paid Social

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A bit about Somerce

Somerce is a social commerce agency with a strong specialism in TikTok Shop. We help brands tap into the power of live commerce, short-form video, and influencer-led marketing to maximise their revenue on social platforms. Our growth has been phenomenal, and now we’re on the lookout for a Head of Paid Social to lead the charge in all things paid media-particularly on TikTok.
What you’ll be doing

• Own the Paid Social Strategy: You’ll be the architect of paid social success across our clients, with a sharp focus on TikTok advertising.
• Lead & Mentor: You’ll have the opportunity to build your own paid media team. Initially, you’ll work closely with our current Paid Media Manager, guiding them day-to-day and setting the tone for future hires.
• Deliver ROAS-Driven Results: From bigger budgets of £50k+ a month to smaller, more agile spends, you’ll thrive on hitting (and smashing) performance targets.
• Champion Creativity: Great creative is critical on TikTok. You’ll collaborate with our content and influencer teams to ensure that your ads don’t just convert-they entertain and engage, too.
• Analyse & Optimise: Data is your best mate. Whether it’s spotting new ad formats to test or rethinking audience targeting, you’ll continuously refine your approach based on performance insights.
• Client-Facing Expertise: You’ll be a key point of contact for clients seeking advice on paid social strategies. You’ll also present results and recommendations, always backed by data and best practices.
• Stay Ahead of the Curve: TikTok moves fast, and so do we. You’ll keep an eye on new features, platform updates, and emerging trends to ensure our clients remain on the cutting edge.

Requirements
What we’re looking for

• TikTok Advertising Specialist: Hands-on experience with TikTok Ads is a must. TikTok Shop experience is a big plus, but not a deal-breaker.
• Budget Management Pro: Comfortably manage campaigns from £5k to £50k+ per month, maintaining a laser focus on ROAS.
• Creative Thinker: You understand that a cracking piece of creative can make or break a campaign, and you know how to brief and test assets effectively.
• Analytical & Data-Driven: You’re great with numbers and can effortlessly translate them into actionable insights for clients and the team.
• Leadership Skills: You’ve managed or mentored team members before, and you’re excited about shaping and expanding a paid media division.
• Outstanding Communicator: You can clearly articulate strategy to clients, rally the team behind new initiatives, and build strong relationships across the agency.

Benefits
Why join Somerce?

• High-Growth Environment: We’re scaling quickly, so you’ll have real input on the direction of our paid media services-and the business as a whole.
• Team Autonomy: You’ll shape and lead the paid social team, with support from a bright and ambitious Paid Media Manager.
• Work with Exciting Brands: We collaborate with all sorts of clients, from high-growth start-ups to established industry leaders, giving you loads of variety and creative freedom.
• Dynamic Culture: We pride ourselves on a down-to-earth, open, and collaborative approach. Good ideas are valued over job titles, and we have plenty of fun along the way.

Flexible Setup: We’re a modern agency that understands the benefits of remote, hybrid, or in-office work-pick what works best for you.

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