At a Glance
- Tasks: Lead influencer marketing strategies and manage creator campaigns on TikTok Shop.
- Company: Dynamic TikTok Shop agency in London, focused on social commerce.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced environment with strong potential for career advancement.
- Why this job: Join a young, ambitious team and shape the future of influencer marketing.
- Qualifications: 4+ years in influencer marketing with a focus on TikTok and social commerce.
The predicted salary is between 60000 - 80000 € per year.
About Somerce
Somerce is a fast-paced and creative TikTok Shop agency based in London. We help brands unlock the full potential of TikTok Shop by creating high-performing strategies that drive real growth. Our team is young, ambitious, and deeply plugged into the creator economy. We live and breathe social commerce, and we’re on the hunt for a motivated individual to support our growing team.
The Role
- Influencer Strategy & Leadership: Define and lead the overarching influencer and affiliate marketing strategy across TikTok Shop. Build scalable frameworks for sourcing, recruiting, activating, and retaining high-performing creators and affiliates. Own the development and management of TikTok Shop creator campaigns, ensuring alignment with business and client objectives. Act as a strategic advisor to internal teams and clients on creator-led growth, UGC, and affiliate success.
- Affiliate Program Management (TikTok Shop): Build and manage an active network of high-performing creators, including onboarding, education, and incentivisation plans. Monitor key performance metrics such as clicks, conversions, and GMV to optimise campaign outcomes and ROI. Maintain relationships with TikTok's Creator Marketplace and affiliate tools to stay ahead of new features and opportunities.
- Team Leadership & Development: Manage and grow the influencer marketing team, setting clear goals and coaching team members to success. Oversee day-to-day operations, resourcing, and prioritisation across the influencer function. Foster strong collaboration with client services, creative, and strategy departments.
- Client Collaboration & Campaign Execution: Work with the Account Directors and Brand teams to design creator strategies that drive GMV and align with client KPIs. Provide clients with influencer recommendations, budget planning, and strategic reporting. Lead campaign briefings, talent negotiations, and influencer onboarding.
- Performance Tracking & Reporting: Develop a comprehensive influencer reporting framework, tracking performance at campaign and creator levels. Regularly report on campaign impact, affiliate sales, and influencer ROI to internal and external stakeholders.
- Platform & Industry Expertise: Stay up to date with TikTok algorithm changes, TikTok Shop updates, affiliate trends, and creator marketplace innovations. Represent the business at industry events, creator meetups, and client-facing presentations. Build strong relationships with key platforms and agencies to stay at the forefront of creator commerce.
What We're Looking For
- 4+ years experience in influencer marketing, creator partnerships, or affiliate marketing - ideally with a strong TikTok or social commerce focus.
- Proven track record in building and scaling influencer campaigns that drive measurable commercial results.
- Strong understanding of TikTok Shop affiliate mechanics, creator partnerships, and platform tools.
- Excellent leadership, stakeholder management, and communication skills.
- Analytical mindset with the ability to interpret performance data and optimise accordingly.
- Comfortable working in a fast-paced, growth-driven environment.
Head of Influencer Marketing employer: Somerce®
Somerce is an exceptional employer that thrives on creativity and innovation in the heart of London. With a vibrant work culture that encourages collaboration and personal growth, employees are empowered to lead impactful influencer marketing strategies while enjoying the benefits of a dynamic team environment. The company offers ample opportunities for professional development, making it an ideal place for those looking to make a meaningful impact in the fast-evolving world of social commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Influencer Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past campaigns and successes in influencer marketing. Use data to back up your achievements and demonstrate how you can drive growth for brands on TikTok Shop.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you would approach their influencer strategy and what innovative ideas you can bring to the table. We love fresh perspectives!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Somerce and making an impact in the creator economy.
We think you need these skills to ace Head of Influencer Marketing
Some tips for your application 🫡
Show Your Passion for TikTok:When you're writing your application, let your enthusiasm for TikTok and social commerce shine through. We want to see that you’re not just familiar with the platform but genuinely excited about its potential for brands.
Highlight Your Experience:Make sure to detail your relevant experience in influencer marketing or affiliate marketing. Use specific examples of campaigns you've worked on and the results they achieved. Numbers speak volumes, so don’t shy away from sharing metrics!
Tailor Your Application:Don’t send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Show us how you can contribute to our team and help drive growth at Somerce.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Somerce®
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok's features, trends, and the latest updates. Familiarise yourself with successful influencer campaigns on the platform and be ready to discuss how you can leverage these insights for Somerce.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams or projects in the past. Highlight your ability to coach and develop team members, as this role requires strong leadership to drive the influencer marketing strategy.
✨Bring Data to the Table
Be ready to discuss key performance metrics and how you've used data to optimise campaigns. Show that you can analyse performance data and make informed decisions to improve ROI, which is crucial for this position.
✨Demonstrate Your Collaborative Spirit
Think of examples where you've worked closely with other departments or clients to achieve a common goal. This role involves collaboration with various teams, so showcasing your teamwork skills will be essential.
