At a Glance
- Tasks: Lead the affiliate function, driving GMV growth through creator relationships and strategic campaigns.
- Company: Join Somerce, a leading TikTok Shop agency working with top beauty and lifestyle brands.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Other info: Opportunity for career growth and direct impact on high-growth brands.
- Why this job: Shape the future of affiliate marketing in a fast-paced, creative environment.
- Qualifications: Proven experience in affiliate programmes and a strong network within the TikTok creator ecosystem.
The predicted salary is between 60000 - 80000 £ per year.
About Somerce
Somorece is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy.
As Head of Affiliates, you will own this function end-to-end. You will define how we recruit, manage and scale creator relationships across our client portfolio, build the strategies that connect the right creators to the right products at the right moments, and lead a team that delivers measurable GMV impact.
Our clients include: P.Louise, Unilever, Free Soul & L'Oréal.
What You’ll Do
- Affiliate Strategy & Ownership
- Own the affiliate function at Somerce - strategy, execution, team and results
- Define how affiliates are used to drive GMV across our client portfolio
- Build scalable affiliate frameworks that work across categories, price points and campaign types
- Set the standard for how we brief, manage and optimise creator relationships
- Stay ahead of TikTok Shop affiliate mechanics, platform updates and best practices
- Creator Recruitment & Relationship Management
- Build and manage a high-performing roster of TikTok creators across beauty, fashion, lifestyle and FMCG
- Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client’s goals
- Own outreach, negotiation and onboarding for new affiliate creators
- Build genuine, long-term relationships with top-performing creators and talent management
- Identify emerging creators early and bring them into client programmes before the competition does
- Campaign & Trading Execution
- Plan and execute affiliate activity around key retail and trading moments, product launches and brand campaigns, always-on seeding and organic content, live commerce sessions and events
- Align affiliate strategy tightly with trading calendars, promotions and GMV targets
- Work with account teams to ensure affiliate activity supports broader client growth plans
- Manage commission structures, incentive mechanics and deal terms to maximise ROI
- Performance & Optimisation
- Monitor affiliate performance daily - GMV, views, conversion, commission efficiency
- Identify top-performing creators and double down; identify underperformers and act quickly
- Use data to continuously refine creator selection, brief quality and incentive structures
- Report on affiliate performance to clients and internal stakeholders with clarity and insight
- Set GMV targets for the affiliate channel and own delivery against them
- Team Leadership
- Build and lead a team of Affiliate Managers and Executives
- Set clear expectations and develop your team’s skills in creator management, negotiation and performance analysis
- Review creator briefs and outreach before they go out - quality sits with you
- Create a high-ownership, high-output team culture that mirrors Somerce’s wider values
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to think commercially, move quickly and lead with data
- This is a role for someone who knows the creator economy inside out and wants to build something serious
Requirements
Essential
- Proven experience owning an affiliate or creator programme at scale
- Deep understanding of TikTok Shop affiliate mechanics - how commissions work, how to structure deals, how to drive GMV
- Strong network within the UK TikTok creator ecosystem, or a track record of building one quickly
- Commercially minded - you think in GMV and ROI, not just follower counts
- Experience managing and developing a team
- Data-literate: comfortable pulling performance reports and making decisions from them
Desirable
- Background in beauty, fashion, lifestyle or FMCG affiliate or influencer marketing
- Experience working within or alongside a social commerce or performance agency
- Familiarity with live commerce and how affiliates can be activated around it
- Existing relationships with talent agencies or creator management companies
Benefits
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours - we care about output, not clock-watching
Growth & Career Development
- Build and lead the affiliate function at one of the UK’s leading TikTok Shop agencies
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients - shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence over how we scale one of our most important channels
- If you perform, you’ll grow - simple as that
Head of Affiliates employer: Somerce®
Somerce is an exceptional employer, offering a dynamic and fast-paced work environment where creativity and performance are highly valued. As the Head of Affiliates, you will have the opportunity to lead a high-performing team while working with some of the most exciting brands in the beauty, fashion, and lifestyle sectors. With competitive salaries, flexible working arrangements, and a strong focus on employee growth and development, Somerce empowers its staff to make a meaningful impact in the rapidly evolving world of TikTok Shop and social commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Affiliates
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Somerce® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Somerce® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Somerce® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Somerce®. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Affiliates
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Somerce®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Somerce®:Show us that you’ve done your homework! In your application, briefly mention what you admire about Somerce®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Somerce®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Somerce® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Somerce®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
