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- Tasks: Lead influencer marketing strategies for top e-commerce brands on TikTok Shop.
- Company: Join a dynamic agency specialising in TikTok Shop for leading beauty and lifestyle brands.
- Benefits: Competitive salary, performance bonuses, and generous holiday allowance.
- Why this job: Make a real impact in a fast-paced environment with high ownership and accountability.
- Qualifications: Proven experience in influencer marketing and strong data analysis skills.
- Other info: Opportunity to work with exciting brands and shape innovative marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somorece is a TikTok Shop specialist agency focused on driving GMV for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You'll act as the strategic lead for your clients while staying close to the numbers day-to-day.
Our clients include: P.Louise, Unilever, Free Soul, L'Oreal.
What you will do
- Client Strategy Ownership
- Own a portfolio of e-commerce brands on TikTok Shop
- Act as the main point of contact while leading strategy, performance and delivery
- Build clear, commercially grounded TikTok Shop growth plans
- Translate business goals into weekly and monthly trading actions
- E-commerce Trading Merchandising
- Own trading calendars aligned to promotions, launches and key retail moments
- Lead product merchandising strategy across:
- Product selection
- Bundling
- Pricing
- Promotions and incentives
- Continuously optimise AOV, conversion rate and GMV
- Identify underperforming SKUs and opportunities to scale winners
- Own the influencer and affiliate strategy for your client portfolio
- Define how affiliates are used to drive GMV
- Work closely with creators to:
- Set creator priorities
- Shape product focus
- Align offers and incentives
- Build and refine creator trading strategies around:
- Deal-led moments
- Always-on content
- Live and campaign support
- Monitor daily, weekly and monthly performance metrics
- Lead performance reviews with clients, backed by clear insights and actions
- Forecast GMV and trading performance
- Use data over opinions to inform decisions
How You'll Work
Fast-paced, high-ownership environment. Minimal bureaucracy, maximum accountability. You're expected to challenge, suggest, optimise and lead. This is a role for someone who enjoys responsibility and impact.
Requirements
What We're Looking For
- Essential
- Proven experience in influencer marketing for ecommerce brands
- Strong understanding of:
- Influencer marketing campaigns
- Gifted strategies not just paid collaborations
- Ownership of a brand P&L for influencer marketing
- Comfortable working with performance data and GMV targets
- Commercially minded and confident making decisions
- Strong communication skills with both internal teams and clients
- Experience with TikTok Shop, marketplaces or social commerce
- Background in beauty, fashion, lifestyle or FMCG e-commerce
Benefits
- Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday +
Influencer Marketing Manager in England employer: Somerce®
Contact Detail:
Somerce® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager in England
✨Tip Number 1
Get your networking game on! Connect with people in the influencer marketing space, especially those who work with e-commerce brands. Attend industry events or join online communities to make valuable contacts that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer marketing campaigns and their results. Use data to highlight your successes and demonstrate how you can drive GMV for brands like Somerce.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Somerce, and express your interest in working with them. A well-crafted message can go a long way!
✨Tip Number 4
Stay updated on trends! Follow the latest in influencer marketing and e-commerce, especially on platforms like TikTok. Being knowledgeable about current trends will help you stand out in interviews and show that you're passionate about the industry.
We think you need these skills to ace Influencer Marketing Manager in England
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through. We want to see how you’ve engaged with brands and creators in the past, so share specific examples that highlight your experience and passion for the industry.
Tailor Your Application: Make sure to customise your application for the Influencer Marketing Manager role. Highlight relevant experiences that align with our focus on TikTok Shop and e-commerce brands. This shows us you understand what we’re about and how you can contribute.
Be Data-Driven: Since we love using data to inform decisions, include any metrics or results from your previous campaigns in your application. Show us how you’ve used performance data to optimise strategies and drive growth for brands.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Somerce®
✨Know Your TikTok Shop Inside Out
Make sure you’re well-versed in TikTok Shop and its features. Familiarise yourself with the latest trends, successful campaigns, and how brands are leveraging the platform to drive GMV. This knowledge will help you demonstrate your expertise and show that you’re ready to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles. Think about how you’ve translated business goals into actionable plans, especially in influencer marketing. Be ready to share examples of how you’ve optimised performance metrics and driven growth for e-commerce brands.
✨Communicate Clearly and Confidently
Strong communication skills are key in this role. Practice articulating your thoughts clearly, whether it’s discussing your past experiences or presenting ideas for future campaigns. Remember, you’ll need to convey complex data insights in a way that’s easy for clients to understand.
✨Prepare for Performance Metrics Questions
Since the role involves monitoring performance metrics, be prepared to discuss how you’ve used data to inform decisions in the past. Think about specific examples where you’ve identified underperforming SKUs or optimised conversion rates, and be ready to explain your thought process.