About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy.
Our clients include: P.Louise, Unilever, Free Soul & L'Oréal
What You’ll Do
Affiliate Strategy & Ownership
- Own the affiliate function at Somerce - strategy, execution, team and results
- Define how affiliates are used to drive GMV across our client portfolio
- Build scalable affiliate frameworks that work across categories, price points and campaign types
- Set the standard for how we brief, manage and optimise creator relationships
- Stay ahead of TikTok Shop affiliate mechanics, platform updates and best practices
Creator Recruitment & Relationship Management
- Build and manage a high-performing roster of TikTok creators across beauty, fashion, lifestyle and FMCG
- Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client's goals
- Own outreach, negotiation and onboarding for new affiliate creators
- Build genuine, long-term relationships with top-performing creators and talent management
- Identify emerging creators early and bring them into client programmes before the competition does
Campaign & Trading Execution
- Plan and execute affiliate activity around:
- Key retail and trading moments
- Product launches and brand campaigns
- Always-on seeding and organic content
- Live commerce sessions and events
- Align affiliate strategy tightly with trading calendars, promotions and GMV targets
- Work with account teams to ensure affiliate activity supports broader client growth plans
- Manage commission structures, incentive mechanics and deal terms to maximise ROI
Performance & Optimisation
- Monitor affiliate performance daily - GMV, views, conversion, commission efficiency
- Identify top-performing creators and double down; identify underperformers and act quickly
- Use data to continuously refine creator selection, brief quality and incentive structures
- Report on affiliate performance to clients and internal stakeholders with clarity and insight
- Set GMV targets for the affiliate channel and own delivery against them
Team Leadership
- Build and lead a team of Affiliate Managers and Executives
- Set clear expectations and develop your team's skills in creator management, negotiation and performance analysis
- Review creator briefs and outreach before they go out - quality sits with you
- Create a high-ownership, high-output team culture that mirrors Somerce's wider values
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You're expected to think commercially, move quickly and lead with data
- This is a role for someone who knows the creator economy inside out and wants to build something serious
Requirements
Essential
- Proven experience owning an affiliate or creator programme at scale
- Deep understanding of TikTok Shop affiliate mechanics - how commissions work, how to structure deals, how to drive GMV
- Strong network within the UK TikTok creator ecosystem, or a track record of building one quickly
- Commercially minded - you think in GMV and ROI, not just follower counts
- Experience managing and developing a team
- Data-literate: comfortable pulling performance reports and making decisions from them
Desirable
- Background in beauty, fashion, lifestyle or FMCG affiliate or influencer marketing
- Experience working within or alongside a social commerce or performance agency
- Familiarity with live commerce and how affiliates can be activated around it
- Existing relationships with talent agencies or creator management companies
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours - we care about output, not clock-watching
Growth & Career Development
- Build and lead the affiliate function at one of the UK's leading TikTok Shop agencies
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients - shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You'll have real influence over how we scale one of our most important channels
- If you perform, you'll grow - simple as that
