At a Glance
- Tasks: Lead TikTok Live campaigns, manage operations, and create engaging live shopping experiences.
- Company: Join Somerce, a top TikTok Shop agency driving innovation in social commerce.
- Benefits: Enjoy a competitive salary, gym membership, remote work days, and generous holiday.
- Other info: Dynamic role with opportunities for personal development and industry events.
- Why this job: Shape the future of live shopping and work with exciting brands on TikTok.
- Qualifications: Experience in leading TikTok Live campaigns and managing creative teams.
The predicted salary is between 60000 - 75000 € per year.
About Somerce
Somerce is a leading TikTok Shop agency helping brands grow through live shopping, content creation, and social commerce. We run high‑energy TikTok Lives for some of the UK’s most exciting brands, and we’re building new technology to power the future of influencer marketing and live shopping.
The Role
This is a senior leadership position responsible for the strategic direction, operational delivery, and commercial success of Somerce’s TikTok Live offering. You’ll oversee everything from live show planning and studio management to creator partnerships, client relationships, and campaign performance. You’ll work closely with clients, creators, the Somerce team, and TikTok’s own partner teams to make sure every live stream hits the mark – delivering measurable results while keeping viewers engaged and coming back for more.
What You’ll Do
- Set the vision for TikTok Live across Somerce, aligning with client goals and wider agency strategy
- Oversee the end‑to‑end execution of live commerce campaigns – from ideation to reporting
- Lead live studio operations, ensuring the highest quality production and on‑brand delivery
- Recruit, brief, and manage TikTok Live presenters and creators
- Build and maintain strong relationships with clients, acting as a strategic advisor on all things TikTok Shop
- Work with account managers to integrate live shopping into broader e‑commerce and social strategies
- Manage campaign calendars, promotional plans, product selections, and influencer partnerships
- Monitor and optimise performance metrics to maximise sales, engagement, and ROI
- Represent Somerce at events, in client pitches, and within TikTok’s partner programmes
- Mentor and develop the live commerce team, fostering a culture of creativity and continuous improvement
- Manage budgets for live campaigns, ensuring profitability and efficient allocation of resources
- Spot new trends, tools, and formats to keep Somerce ahead of the competition
What We’re Looking For
- Proven experience leading TikTok Live or live commerce campaigns at scale
- Deep knowledge of TikTok, TikTok Shop, and the live shopping ecosystem
- Strong commercial acumen – able to translate live content into measurable business impact
- Experience managing presenters, creators, or influencers
- Excellent client relationship skills with the ability to influence senior stakeholders
- Organised, proactive, and able to manage multiple projects simultaneously
- Comfortable in a fast‑paced, high‑growth environment where innovation is key
- Strong leadership skills with experience growing and managing teams
Benefits
- Competitive salary based on experience
- £50 monthly gym membership
- Up to 10 days per year work from anywhere
- 28 days holiday
- Regular team socials
- Personal development allowance
- Opportunities to attend industry events and travel for live campaigns
TikTok Live Director in London employer: Somerce Ltd
Somerce is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. As a TikTok Live Director, you'll benefit from a competitive salary, generous holiday allowance, and opportunities for personal development, all while leading a passionate team in the heart of the UK's vibrant social commerce scene. With a strong focus on employee growth and regular team socials, Somerce fosters a collaborative culture that empowers you to shape the future of live shopping.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Live Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a demo reel showcasing your best work related to live commerce. This is your chance to shine and demonstrate what you can bring to the table at Somerce.
✨Tip Number 3
Prepare for interviews by researching Somerce and its clients. Understand their brand voice and recent campaigns. Tailor your responses to show how you can elevate their TikTok Live strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Somerce team.
We think you need these skills to ace TikTok Live Director in London
Some tips for your application 🫡
Show Your Passion for TikTok:When you're writing your application, let your enthusiasm for TikTok and live commerce shine through. We want to see that you’re not just familiar with the platform but genuinely excited about its potential for brands and creators.
Tailor Your Experience:Make sure to highlight your relevant experience in leading live commerce campaigns. We’re looking for specific examples of how you've driven success in similar roles, so don’t hold back on the details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps to break down your achievements.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the Somerce team!
How to prepare for a job interview at Somerce Ltd
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok’s features, trends, and the live shopping ecosystem. Familiarise yourself with successful campaigns and be ready to discuss how you can leverage these insights to enhance Somerce's offerings.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams or projects in the past. Highlight your experience in managing creators and influencers, as well as how you’ve fostered creativity and collaboration within your team.
✨Demonstrate Commercial Acumen
Be ready to discuss how live content can drive measurable business impact. Think about specific metrics you’ve used in previous roles to optimise performance and maximise ROI, and be prepared to share these insights.
✨Engage with Their Vision
Understand Somerce’s goals and how they align with your vision for TikTok Live. Be prepared to discuss innovative ideas for live commerce campaigns that could help them stay ahead of the competition and keep viewers engaged.
