At a Glance
- Tasks: Lead influencer marketing strategies and manage a dynamic team to drive growth.
- Company: Join Somerce, a fast-growing TikTok Shop specialist agency.
- Benefits: Enjoy competitive salary, hybrid working, and performance bonuses.
- Other info: Work with top brands and have a direct impact on commercial success.
- Why this job: Be at the forefront of influencer marketing in a rapidly evolving industry.
- Qualifications: Proven experience at Director level in influencer or creator-led businesses.
The predicted salary is between 80000 - 100000 € per year.
About Somerce
Somorece is a TikTok Shop specialist agency. We drive GMV growth for some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU. We run three service lines: TikTok Shop Affiliate, TikTok Live, and Content. Across those, we manage trading strategy, affiliate and influencer programmes, live commerce, creator content and paid media. Our clients include Unilever, Free Soul, Huel and many more. We've scaled from founding to 50+ FTE in under two years. Influencer is one of our most commercially important and fastest-growing service lines.
The Role
We're hiring an Influencer Marketing Director to lead our Influencer function. The role covers both TikTok Shop affiliate programmes and wider influencer marketing, including campaign-led work, gifting, paid partnerships and ambassador programmes. This is a senior leadership role reporting to the CEO. You'll sit on the senior leadership team alongside the Performance Director, COO and MD. You'll lead a growing team that includes a Head of Influencer and the wider influencer managers and executives beneath. You'll own the P&L, strategy and client outcomes for one of Somerce's most important service lines. This role is for someone who has already operated at Director level in an influencer or creator-led business. You'll understand TikTok Shop affiliate mechanics deeply, and you'll have the commercial and people leadership chops to build a function that scales from c.£2m to £5m+ in service-line revenue over the next 24 months.
What you will do
- Strategic & Commercial Leadership
- Own the strategy, P&L and commercial performance of the Influencer service line across both TikTok Shop affiliates and wider influencer marketing.
- Set the annual plan, including revenue targets, margin targets, headcount, capability roadmap and product offering.
- Identify and build new service lines within Influencer, such as agency-of-record retainers, campaign-led work, talent management and ambassador programmes, and price them appropriately.
- Work with the Commercial Director on new business pitches, RFP responses and pricing for influencer-heavy briefs.
- TikTok Shop Affiliate Strategy
- Own the strategic direction of how Somerce uses affiliates to drive GMV for clients.
- Define and continuously evolve the affiliate playbook across creator tiers (Halo, Macro, Star and Micro) and across product categories.
- Set the standard for affiliate commercials: commission structures, sample strategy, deal-led incentives, exclusive partnerships and tiered rewards.
- Lead strategy for marquee creator partnerships including talent acquisition, contracting and commercial structuring.
- Own the relationship with TikTok Shop directly: TAM contacts, KLS, FBT, creator marketplace and platform-side opportunities.
- Wider Influencer Marketing
- Build and lead Somerce's wider influencer offering beyond TikTok Shop, including gifted campaigns, paid partnerships, ambassador programmes and integrated cross-platform campaigns.
- Develop the agency's capability to deliver creator strategy that spans TikTok, Instagram, YouTube and emerging platforms.
- Set the framework for how Somerce sources, briefs, contracts and measures wider influencer activity.
- Lead senior client conversations on influencer strategy at brand-marketing level, not just trading level.
- Team Leadership & Development
- Line-manage the Head of Influencer and own the full Influencer org structure.
- Hire, develop and retain the Influencer team across Director, Manager and Executive levels.
- Run quarterly performance reviews, succession planning and individual development plans.
- Build the training and capability framework for the function, covering onboarding, playbooks, certifications and progression.
- Create a high-performance culture that retains the best creator and affiliate operators in the market.
- Client & Commercial Accountability
- Act as the senior point of escalation across all influencer-heavy client relationships.
- Own retention, growth and renewal of influencer-led accounts.
- Lead QBRs and strategic reviews at CMO and brand-director level for top-tier clients.
- Identify upsell and cross-sell opportunities across the existing portfolio and feed into commercial pipeline.
- Performance, Reporting & Operations
- Set the measurement framework for influencer performance across GMV, CAC, ROAS, creator yield, programme size and margin.
- Own the influencer function's contribution to monthly and quarterly board reporting.
- Build the operational systems needed to scale the function, including CRM, outreach tooling, contract management and reporting infrastructure.
- Set creator commercial guardrails and approval thresholds so the team can move fast without margin leakage.
Requirements
- Senior influencer leader. You've operated at Director or Senior Director level in a creator, talent, social or influencer agency, or led an in-house influencer function at a major consumer brand.
- TikTok Shop fluent. You have meaningful, hands-on understanding of TikTok Shop affiliate mechanics, including GMV Max, FBT, KLS, Spark Ads, commission structures and creator tier economics.
- Commercial operator. You've owned a P&L or service line, set pricing, managed margin and grown revenue at the multi-million pound level.
- People leader. You've built and scaled teams of 10+, you hire well, and people stay and grow under you.
- Network. You bring existing relationships across talent agencies, creator management, brand-side marketing leadership and TikTok platform contacts.
- Pace and standards. You move quickly, you set a high bar for the work, and you can hold senior conversations at CMO and Founder level.
- Commercially literate on creators. You understand the economics of creators across tiers, you know what a fair commercial looks like, and you don't get romanced by follower counts.
Benefits
- Competitive salary, reviewed 6 monthly.
- Performance-linked bonus structure.
- Hybrid working from our central London or Manchester office (3 days per week).
- 28 days holiday plus bank holidays, with additional days for tenure.
- Regular team socials & events.
- Direct exposure to the leadership team and the commercial running of the business.
- A front-row seat to the fastest-moving channel in commerce.
- Share options.
Influencer Marketing Director in London employer: Somerce Ltd
Somerce is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a competitive salary, performance-linked bonuses, and hybrid working options from our central London or Manchester office, employees enjoy a healthy work-life balance while being part of a rapidly growing agency that values personal and professional development. The opportunity to work closely with the leadership team and contribute to the commercial success of leading brands in the influencer marketing space makes Somerce a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of TikTok Shop and influencer marketing. Whether it’s a blog post, a video, or a social media thread, let potential employers see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research Somerce, understand their clients, and be ready to discuss how you can help them scale their influencer function. Tailor your pitch to show you’re the perfect fit for their needs.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you’re genuinely interested in joining us at Somerce. Plus, it gives you a better chance of standing out in the application process.
We think you need these skills to ace Influencer Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Influencer Marketing Director role. Highlight your experience in influencer marketing, especially any work with TikTok Shop or similar platforms. We want to see how your past roles align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about influencer marketing and how you can lead our team to success. Be sure to mention specific achievements that demonstrate your leadership and commercial skills.
Showcase Your Strategic Thinking:In your application, we want to see your strategic mindset. Share examples of how you've developed and executed successful influencer strategies in the past. This will help us understand how you can contribute to our growth at Somerce.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Somerce Ltd
✨Know Your TikTok Shop Inside Out
Make sure you have a solid understanding of TikTok Shop affiliate mechanics. Brush up on GMV Max, FBT, KLS, and commission structures. Being able to discuss these topics confidently will show that you're not just familiar with the platform but are ready to lead its strategy.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and scaled teams in your previous roles. Highlight your experience in managing P&L and driving revenue growth. This is a senior role, so demonstrating your ability to lead and develop a high-performance culture is crucial.
✨Bring Your Network to the Table
Be ready to discuss your existing relationships within the influencer and creator space. Mention any connections you have with talent agencies or brand-side marketing leaders. This can set you apart as someone who can hit the ground running and leverage their network for the benefit of Somerce.
✨Prepare for Strategic Conversations
Since you'll be sitting on the senior leadership team, practice discussing strategic decisions and commercial outcomes. Be prepared to talk about how you would approach new business pitches and pricing strategies for influencer-heavy briefs. This will demonstrate your readiness for the role and your understanding of the bigger picture.
