Head of Affiliates in London

About Somerce

Somerce is a Tik Tok Shop specialist agency focused on driving GMV growth for brands.

We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy.

• Our clients include: P. Louise, Unilever, Free Soul & L'Oréal
• What You’ll Do
• Affiliate Strategy & Ownership
• Own the affiliate function at Somerce - strategy, execution, team and results
• Define how affiliates are used to drive GMV across our client portfolio
• Build scalable affiliate frameworks that work across categories, price points and campaign types
• Set the standard for how we brief, manage and optimise creator relationships
• Stay ahead of Tik Tok Shop affiliate mechanics, platform updates and best practices
• Creator Recruitment & Relationship Management
• Build and manage a high-performing roster of Tik Tok creators across beauty, fashion, lifestyle and FMCG
• Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client's goals
• Own outreach, negotiation and onboarding for new affiliate creators
• Build genuine, long-term relationships with top-performing creators and talent management
• Identify emerging creators early and bring them into client programmes before the competition does
• Campaign & Trading Execution

• Plan and execute affiliate activity around

• Key retail and trading moments
• Product launches and brand campaigns
• Always-on seeding and organic content
• Live commerce sessions and events
• Align affiliate strategy tightly with trading calendars, promotions and GMV targets
• Work with account teams to ensure affiliate activity supports broader client growth plans
• Manage commission structures, incentive mechanics and deal terms to maximise ROI
• Performance & Optimisation
• Monitor affiliate performance daily - GMV, views, conversion, commission efficiency
• Identify top-performing creators and double down; identify underperformers and act quickly
• Use data to continuously refine creator selection, brief quality and incentive structures
• Report on affiliate performance to clients and internal stakeholders with clarity and insight
• Set GMV targets for the affiliate channel and own delivery against them
• Team Leadership
• Build and lead a team of Affiliate Managers and Executives
• Set clear expectations and develop your team's skills in creator management, negotiation and performance analysis
• Review creator briefs and outreach before they go out - quality sits with you
• Create a high-ownership, high-output team culture that mirrors Somerce's wider values
• How You’ll Work
• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You're expected to think commercially, move quickly and lead with data
• This is a role for someone who knows the creator economy inside out and wants to build something serious

Requirements

Essential

• Proven experience owning an affiliate or creator programme at scale
• Deep understanding of Tik Tok Shop affiliate mechanics - how commissions work, how to structure deals, how to drive GMV
• Strong network within the UK Tik Tok creator ecosystem, or a track record of building one quickly
• Commercially minded - you think in GMV and ROI, not just follower counts
• Experience managing and developing a team
• Data-literate: comfortable pulling performance reports and making decisions from them

Desirable

• Background in beauty, fashion, lifestyle or FMCG affiliate or influencer marketing
• Experience working within or alongside a social commerce or performance agency
• Familiarity with live commerce and how affiliates can be activated around it
• Existing relationships with talent agencies or creator management companies
• Core Benefits
• Competitive salary, benchmarked to experience and performance
• Performance-related bonus aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours - we care about output, not clock-watching
• Growth & Career Development
• Build and lead the affiliate function at one of the UK's leading Tik Tok Shop agencies
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of Tik Tok Shop and social commerce
• Financial & Lifestyle Perks
• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners

Work Environment

• Fast-paced, high-ownership culture
• Minimal bureaucracy and maximum accountability
• Surrounded by people who care about performance, creativity and doing things properly
• A business that wins with its clients - shared success matters
• The Somerce Difference
• We trust our people
• We move quickly and back good ideas
• You'll have real influence over how we scale one of our most important channels
• If you perform, you'll grow - simple as that
• #J-18808-Ljbffr