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- Tasks: Lead and develop a roster of TikTok LIVE presenters for engaging live shopping experiences.
- Company: Somerce, a TikTok Shop specialist agency driving growth for top brands.
- Benefits: Competitive salary, performance bonuses, flexible hours, and wellness perks.
- Other info: Dynamic environment with clear progression paths and opportunities for real impact.
- Why this job: Join a fast-paced team and shape the future of live commerce on TikTok.
- Qualifications: Experience in live presenting or talent management with a strong understanding of TikTok LIVE.
The predicted salary is between 36000 - 60000 £ per year.
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media. Our clients include brands such as Unilever, L'Oréal and The Beauty Crop.
As we continue to scale our live commerce offering and studio operations, we are looking for a Head of TikTok LIVE Talent to lead and develop our presenter roster. This is a senior role responsible for recruiting, training and managing TikTok LIVE hosts, ensuring they consistently deliver high-performing live shopping experiences for our clients.
What you will do
- Live Host Recruitment & Talent Development
- Identify and recruit high-potential TikTok LIVE presenters with strong on-camera selling ability
- Build and manage Somerce’s roster of professional LIVE hosts
- Run casting, auditions and trial streams to assess talent performance
- Develop a pipeline of new hosts across different product categories including beauty, fashion and lifestyle
- Work closely with talent agencies, creators and internal networks to source new presenters
- Host Training & Performance Coaching
- Train presenters on live selling techniques, storytelling and audience engagement
- Coach hosts on product demonstration, pacing, call-to-action and conversion techniques
- Lead rehearsal sessions ahead of key livestreams and brand showcases
- Provide ongoing feedback and performance reviews to improve host performance
- Develop internal training frameworks for new and existing hosts
- Live Performance & Show Quality
- Set the standard for how Somerce hosts present on TikTok LIVE
- Ensure hosts deliver engaging, commercially driven streams that convert viewers into customers
- Work closely with the trading and live strategy teams to align hosts with product launches and campaigns
- Support hosts during major livestream events including showcase lives and brand moments
- Maintain consistency across all live productions and ensure the highest broadcast quality
- Host Scheduling & Deployment
- Manage host availability and scheduling across Somerce studios and client livestreams
- Ensure the right host is matched to the right brand, category and campaign
- Coordinate presenter coverage for daily lives, brand showcases and large live events
- Work closely with studio and operations teams to ensure smooth live production
- Talent Management
- Act as the primary point of contact for Somerce LIVE hosts
- Build strong relationships with presenters and support their development
- Manage host contracts, rates and commercial agreements
- Monitor host performance and identify opportunities to scale top performers
- Brand & Client Collaboration
- Work with the client strategy team to ensure hosts represent brands authentically and professionally
- Help brands identify the right presenting style and talent for their livestreams
- Support brand onboarding by training hosts on product knowledge and brand messaging
- Play a key role in delivering successful livestream activations for clients
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
What We’re Looking For
- Experience in live presenting, broadcast retail, live commerce or talent management
- Strong understanding of TikTok LIVE or livestream shopping environments
- A natural ability to coach presenters and improve on-camera performance
- Experience working with creators, presenters or influencer talent
- Commercial awareness and understanding of what drives conversion and GMV in live commerce
- Confident leading rehearsals, feedback sessions and training workshops
- Highly organised with the ability to manage multiple hosts and livestream schedules
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock-watching
Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
Head of Live Talent employer: Somerce Ltd
Contact Detail:
Somerce Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Live Talent
✨Tip Number 1
Get to know the company inside out! Research Somerce, their clients, and their approach to TikTok LIVE. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, attend industry events, or join relevant online communities. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Show off your skills! If you have experience in live presenting or talent management, prepare a short demo or case study to showcase your abilities. This can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Somerce team!
We think you need these skills to ace Head of Live Talent
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for live commerce and TikTok shine through! We want to see that you’re genuinely excited about the role and the impact you can make at Somerce.
Tailor Your Experience: Make sure to highlight your relevant experience in live presenting or talent management. We love seeing how your background aligns with what we do, so don’t hold back on those key achievements!
Be Authentic: We value authenticity, so be yourself in your application. Share your unique perspective on live shopping and how you would approach developing our presenter roster. We want to know what makes you tick!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Somerce Ltd
✨Know Your TikTok LIVE Inside Out
Make sure you’re well-versed in the TikTok LIVE platform and its features. Familiarise yourself with successful live commerce strategies, especially in beauty, fashion, and lifestyle sectors. This knowledge will help you demonstrate your expertise and passion for the role.
✨Showcase Your Coaching Skills
Prepare to discuss your experience in training and developing talent. Bring examples of how you've successfully coached presenters or managed talent in the past. Highlight your ability to improve on-camera performance and engage audiences effectively.
✨Demonstrate Your Organisational Prowess
Since this role involves managing multiple hosts and schedules, be ready to share how you’ve handled similar responsibilities before. Discuss your methods for keeping everything organised and ensuring smooth live productions, as this will show you can thrive in a fast-paced environment.
✨Connect with the Brand's Vision
Research Somerce and its clients thoroughly. Understand their brand values and how they approach live commerce. During the interview, express how you can align the hosts with these brands authentically, showcasing your commercial awareness and understanding of what drives conversion.