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- Tasks: Lead and scale the marketing function in a dynamic digital retail company.
- Company: Innovative digital retail and financial services firm based in Blackburn.
- Benefits: Competitive salary of £80k, career growth, and a chance to shape marketing strategies.
- Why this job: Make a real impact by driving performance marketing and leading a talented team.
- Qualifications: Senior marketing leadership experience and proven success in managing large budgets.
- Other info: Join a collaborative environment with opportunities for professional development.
The predicted salary is between 48000 - 72000 £ per year.
Experienced Marketing Director needed to lead and scale in-house marketing function within a digital retail and financial services company. You will take full ownership of the £5M+ annual marketing budget and lead a team across CRM, SEO and PPC - ensuring a great ROI and growth within the company from high-quality leads.
Your responsibilities:
- Own and deliver end-to-end marketing strategy across the business areas
- Plan, manage and optimise the marketing budget
- Own the full lead funnel - first touch to conversion, completion and funding
- Drive continual improvement
- Lead all performance marketing activity across PPC, SEO and paid media
- Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
- Own brand positioning and proposition messaging across digital channels
- Present performance updates, forecasts, and strategic recommendations to senior leadership
Your background:
- Senior marketing leadership experience within financial services, or digital retail
- Proven experience managing multi-million-pound marketing budgets
- Strong background in performance marketing, CRM, SEO, and PPC
- Demonstrable success improving lead funnel efficiency and conversion metrics
- Commercially astute with strong analytical and data interpretation skills
- Experience leading and developing in-house marketing teams
Marketing Director employer: Som3
Contact Detail:
Som3 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital retail and financial services sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes with managing multi-million-pound budgets and improving lead funnel efficiency. We want to see those numbers and how you made an impact!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s marketing strategies. Understand their CRM, SEO, and PPC efforts. We suggest bringing fresh ideas to the table that align with their goals. It shows you’re proactive and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are keen to join us directly. Let’s make this happen together!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience in managing large budgets and leading teams, especially in digital retail or financial services. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven performance marketing success and improved lead funnel efficiency in your previous roles.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Talk about how you've used data to optimise marketing strategies and improve ROI in past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Som3
✨Know Your Numbers
As a Marketing Director, you'll be handling a hefty budget. Brush up on your financial acumen and be ready to discuss how you've managed multi-million-pound budgets in the past. Be prepared to share specific examples of how your strategies improved ROI and led to growth.
✨Showcase Your Leadership Skills
You'll be leading a team, so it's crucial to demonstrate your leadership style. Think about times when you've successfully developed your team or driven performance improvements. Share these stories to show how you can inspire and manage a diverse group of marketing professionals.
✨Master the Marketing Mix
Familiarise yourself with the latest trends in PPC, SEO, and CRM. Be ready to discuss how you've integrated these elements into a cohesive marketing strategy. Highlight any innovative campaigns you've led that resulted in high-quality leads and conversions.
✨Prepare for Compliance Questions
Given the nature of the financial services sector, expect questions around FCA and GDPR compliance. Brush up on relevant regulations and be ready to explain how you've ensured compliance in your previous roles, especially in CRM and marketing communications.
