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- Tasks: Lead and scale the marketing function in a digital retail company.
- Company: Dynamic digital retail and financial services company based in Blackburn.
- Benefits: Competitive salary of £80k and opportunities for professional growth.
- Why this job: Take ownership of a £5M+ budget and drive impactful marketing strategies.
- Qualifications: Senior marketing leadership experience in financial services or digital retail required.
- Other info: Join a collaborative team focused on innovation and performance.
The predicted salary is between 57600 - 84000 £ per year.
Experienced Marketing Director needed to lead and scale in-house marketing function within a digital retail and financial services company. You will take full ownership of the £5M+ annual marketing budget and lead a team across CRM, SEO and PPC - ensuring a great ROI and growth within the company from high quality leads.
Your responsibilities:
- Own and deliver end to end marketing strategy across the business areas
- Plan, manage and optimise the marketing budget
- Own the full lead funnel - first touch to conversion, completion and funding
- Drive continual improvement
- Lead all performance marketing activity across PPC, SEO and paid media
- Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
- Own brand positioning and proposition messaging across digital channels
- Present performance updates, forecasts, and strategic recommendations to senior leadership
Your background:
- Senior marketing leadership experience within financial services, or digital retail
- Proven experience managing multi-million-pound marketing budgets
- Strong background in performance marketing, CRM, SEO, and PPC
- Demonstrable success improving lead funnel efficiency and conversion metrics
- Commercially astute with strong analytical and data interpretation skills
- Experience leading and developing in-house marketing teams
Marketing Director in Blackburn employer: Som3
Contact Detail:
Som3 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Blackburn
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital retail and financial services sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements in managing marketing budgets and leading teams. Include case studies of successful campaigns you've run, especially those that improved lead funnel efficiency. This will make you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s marketing strategies. Understand their current performance marketing activities and think about how you can bring value. Be ready to discuss your experience with CRM, SEO, and PPC, and how you can drive growth for them.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Marketing Director role!
We think you need these skills to ace Marketing Director in Blackburn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience in managing large budgets and leading teams, especially in digital retail or financial services. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and data to demonstrate how you’ve improved lead funnel efficiency or ROI in previous roles. We love seeing concrete results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about this role and how your background makes you the perfect fit. We want to feel your enthusiasm for leading our marketing function!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Let’s get your application rolling!
How to prepare for a job interview at Som3
✨Know Your Numbers
As a Marketing Director, you'll be handling a hefty budget. Brush up on your financial acumen and be ready to discuss how you've managed multi-million-pound budgets in the past. Bring specific examples of ROI improvements and lead funnel efficiencies you've achieved.
✨Showcase Your Strategy Skills
Prepare to talk about your end-to-end marketing strategies. Think about how you’ve planned, managed, and optimised marketing budgets before. Be ready to share case studies that highlight your ability to drive continual improvement and performance across PPC, SEO, and CRM.
✨Understand Compliance Inside Out
Since this role involves FCA and GDPR compliance, make sure you’re well-versed in these regulations. Be prepared to discuss how you’ve ensured compliance in previous roles, especially in your marketing communications and CRM strategies.
✨Engage with Leadership Insights
You’ll need to present performance updates and strategic recommendations to senior leadership. Practice articulating your insights clearly and confidently. Use data to back up your points and demonstrate how your strategies align with the company’s goals.
