At a Glance
- Tasks: Lead and scale the marketing function in a dynamic digital retail company.
- Company: Join a forward-thinking digital retail and financial services company in Blackburn.
- Benefits: Competitive salary, career growth, and the chance to shape marketing strategies.
- Other info: Opportunity to manage a £5M+ budget and enhance lead funnel efficiency.
- Why this job: Make a real impact by driving performance marketing and leading a talented team.
- Qualifications: Senior marketing leadership experience with a strong background in performance marketing.
The predicted salary is between 40500 - 49500 £ per year.
Experienced Marketing Director needed to lead and scale in-house marketing function within a digital retail and financial services company. You will take full ownership of the £5M+ annual marketing budget and lead a team across CRM, SEO and PPC – ensuring a great ROI and growth within the company from high-quality leads.
Your responsibilities:
- Own and deliver end-to-end marketing strategy across the business areas
- Plan, manage and optimise the marketing budget
- Own the full lead funnel – first touch to conversion, completion and funding
- Drive continual improvement
- Lead all performance marketing activity across PPC, SEO and paid media
- Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
- Own brand positioning and proposition messaging across digital channels
- Present performance updates, forecasts, and strategic recommendations to senior leadership
Your background:
- Senior marketing leadership experience within financial services, or digital retail
- Proven experience managing multi-million-pound marketing budgets
- Strong background in performance marketing, CRM, SEO, and PPC
- Demonstrable success improving lead funnel efficiency and conversion metrics
- Commercially astute with strong analytical and data interpretation skills
- Experience leading and developing in-house marketing teams
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