At a Glance
- Tasks: Lead and scale the marketing function in a dynamic digital retail company.
- Company: Join a forward-thinking digital retail and financial services company in Blackburn.
- Benefits: Competitive salary, career growth, and the chance to shape marketing strategies.
- Other info: Opportunity to manage a £5M+ budget and enhance lead funnel efficiency.
- Why this job: Make a real impact by driving performance marketing and leading a talented team.
- Qualifications: Senior marketing leadership experience with a strong background in performance marketing.
The predicted salary is between 40500 - 49500 £ per year.
Experienced Marketing Director needed to lead and scale in-house marketing function within a digital retail and financial services company. You will take full ownership of the £5M+ annual marketing budget and lead a team across CRM, SEO and PPC – ensuring a great ROI and growth within the company from high-quality leads.
Your responsibilities:
- Own and deliver end-to-end marketing strategy across the business areas
- Plan, manage and optimise the marketing budget
- Own the full lead funnel – first touch to conversion, completion and funding
- Drive continual improvement
- Lead all performance marketing activity across PPC, SEO and paid media
- Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
- Own brand positioning and proposition messaging across digital channels
- Present performance updates, forecasts, and strategic recommendations to senior leadership
Your background:
- Senior marketing leadership experience within financial services, or digital retail
- Proven experience managing multi-million-pound marketing budgets
- Strong background in performance marketing, CRM, SEO, and PPC
- Demonstrable success improving lead funnel efficiency and conversion metrics
- Commercially astute with strong analytical and data interpretation skills
- Experience leading and developing in-house marketing teams
Marketing Director in Preston employer: SOM 3 Recruitment
Join a forward-thinking cyber security team as a PAM Specialist, where your expertise will be valued and your contributions recognised. With a flexible work schedule of 2-3 days onsite, you'll thrive in a collaborative environment that prioritises employee growth and development, offering opportunities to enhance your skills in managing cutting-edge PAM solutions. Located in a vibrant area, the company fosters a culture of innovation and support, making it an excellent employer for those seeking meaningful and rewarding work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Preston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SOM 3 Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SOM 3 Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SOM 3 Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SOM 3 Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Preston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SOM 3 Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SOM 3 Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about SOM 3 Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SOM 3 Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SOM 3 Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SOM 3 Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
