National Sales Manager

National Sales Manager

Full-Time 60000 - 70000 £ / year (est.) Home office (partial)
Solutions Engineering Recruitment

At a Glance

  • Tasks: Lead the sales strategy and inspire a dynamic team to drive national growth.
  • Company: Join a respected UK lighting manufacturer with an extensive product portfolio.
  • Benefits: Competitive salary, bonus, company car/allowance, and additional benefits.
  • Other info: Flexible location across England & Wales with excellent career advancement opportunities.
  • Why this job: Shape the future of a successful business and progress into senior management.
  • Qualifications: Proven sales leadership experience in electrical products or related fields.

The predicted salary is between 60000 - 70000 £ per year.

  • National Sales Manager
  • Electrical Wholesale | Buying Groups | Contractors | Housebuilders | Installers

Location

Flexible across England & Wales (Midlands preferred, but all locations considered)

Salary

(Flexibility available for an exceptional candidate) + Bonus + Company Car/Allowance + Benefits

Lead the Strategy. Inspire the Team. Drive National Growth.

A highly respected UK lighting manufacturer is seeking an ambitious and commercially astute

National Sales Manager to lead its national sales operation during an exciting period of growth.

This is a rare opportunity to join an established business with an outstanding reputation, an extensive portfolio of over 750 lighting products , and the autonomy to shape the commercial direction of the business.

Working alongside the Sales Director, the successful candidate will play a pivotal role in defining the company's sales strategy, developing its people, strengthening key customer relationships and identifying new opportunities for growth across England and Wales.

This is far more than a sales management role.

It is a genuine leadership position offering the chance to influence the future direction of a successful business and progress into a more senior management position over time.

About the Role

The National Sales Manager will be responsible for leading the company's external sales function, managing both employed Regional Sales Managers and a network of independent sales agents.

The role will predominantly be field based, working alongside the external sales team, meeting customers, supporting key accounts and identifying opportunities to increase market share, whilst maintaining regular contact with the company's headquarters for strategic planning and leadership meetings.

The successful individual will be responsible for delivering sustainable sales growth, developing a clearly defined national sales strategy and ensuring the sales team is equipped to maximise every commercial opportunity.

The Customer Base

The business supplies an extensive range of lighting solutions to customers across the UK including:

  • Electrical Wholesalers
  • National & Independent Buying Groups
  • Electrical Contractors
  • Housebuilders
  • Electrical Installers
  • Commercial Projects
  • Industrial End Users

The company enjoys an excellent reputation within the industry, with many long-standing customer relationships and significant opportunities for continued expansion.

Key Responsibilities

The successful candidate will

  • Develop and implement a clear national sales strategy.
  • Lead, coach and motivate a team of employed sales professionals and independent sales agents.
  • Drive profitable sales growth across England and Wales.
  • Build and strengthen relationships with Electrical Wholesalers, Buying Groups, Contractors, Housebuilders and Installers.
  • Negotiate trading agreements, rebate structures and commercial terms.
  • Monitor sales performance through meaningful KPIs and performance metrics.
  • Produce accurate sales forecasts and contribute to annual budgeting.
  • Identify new markets, customer opportunities and routes to market.
  • Work closely with Marketing and Product Development to support new product launches and maximise commercial opportunities.
  • Coordinate activity with the Internal Sales team to deliver an outstanding customer experience.
  • Attend industry exhibitions, buying group events and customer functions.
  • Continue to strengthen the company's already excellent reputation within the electrical industry.

About You

  • Applications are welcomed from experienced sales leaders currently working within:
  • Lighting Manufacturing
  • Electrical Products
  • Electrical Wholesale
  • Wiring Accessories
  • Cable Management
  • Building Products
  • Controls & Automation
  • HVAC
  • Fire & Security
  • Or any product sold into the same customer base.

Whilst lighting industry experience would be advantageous, the company is equally interested in individuals who understand the electrical distribution market and possess strong commercial leadership s

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National Sales Manager employer: Solutions Engineering Recruitment

At Solutions Engineering Recruitment, we pride ourselves on being an excellent employer by fostering a dynamic work culture that values collaboration and innovation. Our IT Field Technicians enjoy competitive salaries, comprehensive benefits including a company car or generous car allowance, and ample opportunities for professional growth within the thriving tech landscape of the West Country. Join us to be part of a supportive team that prioritises employee development and customer satisfaction.

Solutions Engineering Recruitment

Contact Details:

Solutions Engineering Recruitment Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land National Sales Manager

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like National Sales Manager at Solutions Engineering Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Solutions Engineering Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace National Sales Manager

Sales Strategy Development
Team Leadership
Coaching and Motivation
Relationship Building
Negotiation Skills
Sales Performance Monitoring
KPI Management

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Solutions Engineering Recruitment:When writing your cover letter, make sure to tailor your message specifically for Solutions Engineering Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Solutions Engineering Recruitment

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Solutions Engineering Recruitment that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Solutions Engineering Recruitment that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Solutions Engineering Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.