At a Glance
- Tasks: Create engaging TikTok and Instagram content that drives community growth and sales.
- Company: Join SOLSKIN, the fastest-growing UK tan and skincare brand.
- Benefits: Enjoy creative freedom, flexible working, and a competitive freelance salary.
- Other info: Work remotely or in London, with opportunities to create viral content seen by millions.
- Why this job: Be part of shaping a beauty brand's next growth phase with your unique content.
- Qualifications: Strong portfolio in short-form video and a knack for social media trends.
The predicted salary is between 30000 - 30000 € per year.
SOLSKINSOLSKIN is the fastest-growing UK tan & skincare brand formulated for sensitive skin. We’re a science-led, solution-driven brand focused on inspiring self-care and confidence through innovative, accessible tan-care products for all skin types.
As a company, we define ourselves as: Honest. Expert. Disruptive.
We’re looking for a freelance Social Content Creator to help build SOLSKIN into one of the most talked-about beauty brands on TikTok and Instagram. This is not a “post three times a week” role. This is for someone who understands internet culture, knows how to create disruptive content that performs organically, and can build stories around products, launches, creators, and community.
You’ll create social-first content designed for:
- Reach
- Attention
- Engagement
- Virality
- Community growth
- Sales
- Cultural relevance
You’ll be creating across:
- TikTok
- Instagram Reels
- YouTube Shorts
- Creator and UGC campaigns
No corporate waffle. Just genuinely exciting content with the freedom to experiment, test ideas quickly, and create work people actually care about.
WHAT YOU’LL ACTUALLY BE DOING
- Create content people want to watch
- Shoot and edit high-performing short-form content for SOLSKIN social channels
- Turn products into stories, hooks, humour, routines, reactions, transformations, creator moments, and trend-led content
- Create videos that feel native to TikTok and Instagram rather than traditional ads
- Develop UGC-style concepts designed to drive shares, saves, comments, and conversions
- Test formats, hooks, trends, and creative ideas quickly and consistently
Help shape the brand socially
You’ll help build content strategies that feel entertaining, authentic, and culturally relevant. That includes:
- Story-led content
- TikTok-first concepts
- Trend adaptation
- Viral formats
- YouTube Shorts content
- Behind-the-scenes content
- Creator collaborations
- Product integration that never feels overly “ad-like”
Own moments that matter
You’ll help creatively lead:
- Viral social activations
- Trend hijacking opportunities
- Product launches
- Creator shoots
- Events and pop-ups
You’ll also:
- Brief creators and UGC talent
- Help direct shoots and creator content
- Source references, hooks, and content ideas
- Spot reactive opportunities in real time
- Stay ahead of trends before everyone else catches on
WHO THIS ROLE WOULD SUIT
You’re probably someone who:
- Instinctively picks up the phone when something funny, unexpected, entertaining, or chaotic happens because you know it could become great content
- Spots content opportunities everywhere — from influencer DMs to office moments to product launches
- Lives on TikTok and Instagram and genuinely understands what makes content perform organically
- Thinks naturally in hooks, retention, engagement, and shareability
- Loves experimenting with formats, locations, trends, and creative ideas
- Feels confident on camera and brings personality into content
- Understands trends but improves on them instead of copying them
- Thrives with autonomy, moves quickly, and doesn’t need hand-holding
- Constantly looks for ways brands can become part of wider cultural conversations online
MUST HAVE
- Strong portfolio of TikTok, Instagram Reels, or short-form video content
- Proven examples of generating reach, engagement, audience growth, or sales through content
- Strong editing skills using CapCut, Premiere Pro, or similar tools
- Excellent creative instincts
- Experience creating social-first content for brands, creators, or personal platforms
- Strong understanding of TikTok and Instagram trends, hooks, retention, and analytics
- Comfortable filming yourself and others on camera
- Ability to move quickly, test ideas fast, and iterate aggressively
BONUS IF YOU
- Have worked with beauty, fashion, wellness, or lifestyle brands
- Have creator or influencer industry contacts
- Have experience directing creators or talent
- Understand UGC and creator-led commerce
- Have experience growing creator communities or social audiences
WHY IT’S A GREAT OPPORTUNITY
- Work with a fast-growing beauty brand already backed by a large social audience
- Huge creative freedom and room to experiment
- Be part of shaping the next stage of SOLSKIN’s growth
- Work closely with a founder-led team that genuinely values ideas and creativity
- Flexible freelance structure with real ownership over content
- The freedom to create, experiment, and see the direct impact of your work
- Opportunity to create work seen by millions across TikTok and Instagram
WORKING SETUP
- Freelance / contract basis
- Contract equivalent of approximately £30,000 annually, depending on the agreed scope and working days
- Flexible working structure
- Hybrid setup (remote, London shooting, Surbiton office)
Application Process
Submit your Application (Your CV + Portfolio or examples of work + Examples of content you personally shot, edited, or concepted). Content Task - If we like your application, we will send you a short content task to complete. Creative Interview - We will invite you to an interview with the SOLSKIN team. We care far more about creativity, instincts, and execution than polished corporate experience. If this sounds like a bit of you, we’d love to hear from you.
Freelance Social Content Creator (TikTok & Instagram) in Surrey employer: SOLSKIN
SOLSKIN is an exceptional employer for creative individuals looking to make a significant impact in the beauty industry. With a strong emphasis on innovation and autonomy, employees enjoy the freedom to experiment and create engaging content that resonates with a large audience. The company fosters a collaborative work culture, offering flexible freelance opportunities and the chance to shape the brand's growth while working closely with a founder-led team that values creativity and fresh ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Social Content Creator (TikTok & Instagram) in Surrey
✨Tip Number 1
Get your portfolio in shape! Make sure it showcases your best TikTok and Instagram content. Highlight those viral hits and creative concepts that really show off your skills. We want to see what makes you stand out!
✨Tip Number 2
Network like a pro! Reach out to creators and influencers in the beauty space. Collaborate, share ideas, and get your name out there. Remember, connections can lead to opportunities, so don’t be shy!
✨Tip Number 3
Stay ahead of trends! Keep an eye on what's popping off on TikTok and Instagram. Experiment with new formats and ideas, and don’t hesitate to put your unique spin on them. We love seeing fresh takes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Don’t forget to include your CV and portfolio, and show us how you can create content that resonates with our audience!
We think you need these skills to ace Freelance Social Content Creator (TikTok & Instagram) in Surrey
Some tips for your application 🫡
Show Off Your Creative Side:When you're putting together your application, make sure to showcase your best work! Include examples of content you've created that really highlight your skills in TikTok and Instagram. We want to see your unique style and how you can bring SOLSKIN's brand to life.
Tailor Your CV:Don't just send a generic CV! Tailor it to reflect your experience with social content creation, especially in beauty or lifestyle. Highlight any relevant projects that demonstrate your understanding of trends and audience engagement. We love seeing how you fit into our vibe!
Be Authentic:We’re all about genuine content, so let your personality shine through in your application. Whether it's in your cover letter or your portfolio, show us who you are and why you’re passionate about creating engaging content. Authenticity is key!
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It helps us keep everything organised and ensures your application gets to the right people. Plus, it shows you’re serious about joining the SOLSKIN team!
How to prepare for a job interview at SOLSKIN
✨Show Off Your Creative Portfolio
Make sure to bring your A-game by showcasing a strong portfolio of your TikTok and Instagram content. Highlight pieces that demonstrate your ability to create engaging, shareable videos that resonate with audiences. This is your chance to show how you can turn products into captivating stories!
✨Know the Brand Inside Out
Before the interview, dive deep into SOLSKIN's brand values and their current social media presence. Understand what makes them unique in the beauty industry and think about how you can contribute to their growth. Being able to discuss their products and recent campaigns will show your genuine interest.
✨Prepare for Trend Discussions
Stay ahead of the curve by researching the latest trends on TikTok and Instagram. Be ready to discuss how you would adapt these trends for SOLSKIN’s content strategy. Bring ideas for potential viral formats or creative concepts that could elevate their brand presence online.
✨Be Ready to Showcase Your Personality
Since this role requires a confident on-camera presence, practice being yourself in front of the camera. During the interview, let your personality shine through! Show them that you can engage an audience and create authentic content that feels relatable and fun.
