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- Tasks: Lead and grow SolSkin's TikTok and Instagram channels with creative content.
- Company: Join a dynamic brand at a pivotal growth stage.
- Benefits: Competitive salary, bonuses, hybrid work, and exciting perks.
- Other info: Enjoy a vibrant team culture with opportunities for international events.
- Why this job: Make a real impact in social media while collaborating with top creators.
- Qualifications: Experience in social media growth and content creation required.
The predicted salary is between 40000 - 65000 £ per year.
We're looking for a high‐performing Social Lead to take SolSkin to the next level at a critical stage of growth. You'll own our TikTok and Instagram channels end‐to‐end – driving both content creation and channel growth, while ensuring everything is aligned with product launches, campaigns, and the wider marketing calendar.
You'll take full ownership of the social content calendar, ensuring consistent, high‐quality output across all platforms, while managing alignment across multiple content streams. This role includes leading and coordinating two content creators, ensuring all output is on‐brand, aligned to campaign objectives, and delivered to a high standard. Beyond execution, you'll play a key role in building a high‐performing content engine – creating the systems, structure, and creative direction needed to consistently produce engaging, high‐impact content.
You'll report directly to the Head of Marketing, working closely to ensure social plays a central role in driving overall brand and commercial performance. You'll also collaborate closely with the founders to develop and scale SolSkin content across their personal channels – turning reach into meaningful growth and revenue.
Core Responsibilities- Own and execute SolSkin's social media strategy across TikTok and Instagram
- Manage the social content calendar, aligned with launches, campaigns, and the wider marketing plan
- Plan, storyboard, and execute content (including filming and editing where needed)
- Deliver consistent, high‐quality output across posts, stories, and campaigns
- Align social activity with commercial goals in collaboration with the Head of Marketing
- Lead content shoots and content days (concepts, shot lists, creative direction)
- Build and refine a scalable content engine (processes, workflows, creative standards)
- Develop strong creative briefs and storyboards for creators and campaigns
- Continuously test and execute trend‐led content across TikTok and Instagram
- Ensure all content meets brand standards for tone, quality, and consistency
- Manage and coordinate two content creators plus freelance/UGC creators
- Provide direction, feedback, and ensure consistent output and quality
- Work closely with founders to scale SolSkin content across their personal channels
- Manage influencer activations including planning, briefing, and events
- Track and report on content performance using clear KPIs
- Produce monthly reports with insights, learnings, and recommendations
- Identify top‐performing content and refine future creative direction
- Optimise content based on performance, trends, and platform updates
- Launch new social initiatives (e.g. TikTok Lives, giveaways, creator collaborations)
- Develop creative, disruptive campaigns (e.g. street‐style content, new formats)
- Stay ahead of platform trends, features, and algorithms
- Work cross‐functionally to ensure social drives overall brand and revenue growth
- Plan and manage photoshoots (models, venues, creative direction)
- Support key campaign and product launch execution
- Collaborate closely with the wider team to align messaging and output
- Proven experience driving growth on TikTok and Instagram
- Strong portfolio of content creation work
- Experience managing or collaborating with creators/teams
- Strong understanding of content planning, storyboarding, and campaign alignment
- Data‐driven mindset with ability to use insights to improve performance
- High proficiency in TikTok and Instagram tools (editing, content creation, basic design)
- Deep understanding of social trends, algorithms, and best practices
- Strong creative and storytelling ability with a sharp eye for aesthetics
- Able to manage multiple projects in a fast‐paced environment
- Strong communication and collaboration skills
- Basic understanding of copyright/IP in social content
- Innovative and comfortable testing new ideas
- Detail‐oriented with strong aesthetic judgement
- Highly organised and proactive
- Confident leading others and giving direction
- Assertive and comfortable owning decisions
- Thrives in a fast‐paced, high‐growth environment
- Comfortable on camera (nice‐to‐have)
- Experience in a fast‐paced agency, social team, or running your own brand
- Familiarity with paid social (TikTok/Instagram)
- Experience working with influencers or creator‐led brands
- £40k–£65k salary (depending on experience)
- Quarterly bonus / EMI options
- 4% matched pension
- MacBook provided
- Hybrid: 2 days WFH, 3 days in Surrey/London
- Influencer events and international trips
- Conference and industry event access
- 25 days holiday + bank holidays
- Regular team socials
- Free products, samples, and discounts
- SolSquad swag
Head of Social - Hybrid Remote in London employer: SOLSKIN
Contact Detail:
SOLSKIN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social - Hybrid Remote in London
✨Tip Number 1
Get your social media game on point! Since you're eyeing a role like Head of Social, make sure your TikTok and Instagram profiles are not just active but also showcase your creativity and understanding of trends. Show us what you can do!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or even slide into DMs on social platforms. Engaging with the right people can open doors, so don’t be shy about reaching out to those who inspire you.
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Research SolSkin’s past campaigns and think about how you can elevate their social strategy. Bring fresh ideas to the table that align with their vision!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us. Let’s make it happen!
We think you need these skills to ace Head of Social - Hybrid Remote in London
Some tips for your application 🫡
Show Off Your Social Skills: When you're applying, make sure to highlight your experience with TikTok and Instagram. We want to see how you've driven growth and created engaging content in the past. Share specific examples that showcase your creativity and understanding of social trends!
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the job description. Mention how your skills align with our needs at SolSkin, especially around managing content calendars and collaborating with creators.
Be Data-Driven: We love numbers! If you have any metrics or KPIs from your previous roles that demonstrate your success in social media, include them. Show us how you've used data to optimise content and drive performance – it’ll really make your application stand out!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity at SolSkin!
How to prepare for a job interview at SOLSKIN
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in TikTok and Instagram trends. Familiarise yourself with recent successful campaigns and be ready to discuss how you would leverage these platforms for SolSkin's growth.
✨Showcase Your Creative Process
Prepare to talk about your content creation process. Bring examples of storyboards or creative briefs you've developed in the past. This will demonstrate your ability to lead content shoots and manage creators effectively.
✨Align with Their Vision
Research SolSkin’s brand values and current marketing strategies. Be ready to discuss how your vision for social media aligns with their goals, especially in terms of driving brand and commercial performance.
✨Data-Driven Mindset
Be prepared to discuss how you use data to inform your content strategy. Bring examples of how you've tracked performance metrics in previous roles and how those insights shaped your future content direction.